Alzheimer's Society chosen for The Times Christmas Charity Appeal
Published 1 December 2011
The Times has announced its support for the 750,000+ people living with dementia in the UK by choosing Alzheimer’s Society as one of its three Christmas charities.
It is hoped the appeal, which launches today, 1 December, will raise hundreds of thousands of pounds to fund the charity's work. From local support and information services to the National Dementia Helpline and pioneering research programmes, the money will help people to live well with dementia today and fund research to find a cure for tomorrow.
Jeremy Hughes, Chief Executive at Alzheimer's Society said:
'We are delighted that The Times has chosen to support people with dementia and their carers. Dementia is not a natural part of ageing - it is caused by diseases of the brain and can affect anyone. This appeal has the potential to transform thousands of lives and raise much needed awareness.
Alzheimer's Society champions the rights of people with dementia, and their carers, and we provide front-line support when they need it most. In ten years a million people in the UK will be living with dementia, and with dementia care expected to cost the UK £27billion each year, the need for funding is vital.'
James Harding, Editor of The Times said:
'The Alzheimer's Society is at the forefront of helping people with dementia and their families cope with this often terrible condition. One in three of us over the age of 65 will develop dementia in one form or another. But I hope the Charity Appeal will show that with early diagnosis, medical advances and the right help, those affected can live a fruitful life.'