We’re proud to have the support of a wide and diverse group of Ambassadors, united in their will to form a world without dementia.
The Alzheimer’s Society Ambassador and Patron programme was set up in 2007 and has achieved remarkable results. By influencing, fundraising and awareness-raising, our Ambassadors are helping to transform the landscape of dementia.
With their support and expertise, we can encourage more people to stand by everyone affected by dementia.
Our Ambassadors are:
Baroness Angela Browning
Baroness Browning is a former Deputy Chair of the Conservative Party. She was MP for Tiverton for 18 years, before in 2010 being raised to the peerage as Baroness Browning of Whimple in the County of Devon. During her political career, she has focused on a range of health issues including autism and dementia. In Government, she served in various roles including as Minister for Crime Prevention.
Angela Rippon CBE
Broadcaster and journalist, Angela Rippon has supported Alzheimer's Society for a number of years as a celebrity supporter and has spoken of her experiences caring for her mother Edna who was diagnosed with dementia in 2004. Angela was a BBC newsreader for five years and has worked in news and current affairs for over 40 years.
Angela is the co-chair of the Dementia Friendly Communities Champion Group as part of the Prime Minister's Challenge on Dementia.
Dame Arlene Phillips CBE
Arlene was awarded a Damehood in 2021 for her services to dance and charity, including her support of Alzheimer’s Society
Respected choreographer, theatre director, talent scout and former dancer, Arlene has been a talent judge on such hugely popular TV shows as Strictly Come Dancing and So You Think You Can Dance?
Arlene cared for her father when he developed Alzheimer's disease and has spoken of the difficulties faced by the person with dementia and their carers. Determined to raise awareness of dementia, Arlene is a celebrity supporter who has fronted many of the Society's campaigns and fundraising activities. She has spoken out to improve the quality of care as part of the Prime Minister's Challenge on Dementia.
Avnish and Anita Goyal
Avnish Goyal qualified as a Chartered Accountant with Coopers & Lybrand in 1991 after graduating from Newcastle University with an Honours degree in Accounting and Finance. He is the Chair of industry-leading care provider, Hallmark Care Homes which he founded with his brothers in 1997. Over the last 23 years the company has won numerous awards for delivering outstanding care as well as national awards for building some of the best care homes in the country.
In 2010, Avnish set up the Hemraj Goyal Foundation in memory of his late father, supporting charities on issues such as FGM, menstrual dignity, empowerment of women and education of children from disadvantaged backgrounds both in the UK and abroad. He is proud to be the Chair of Care England, the largest trade association for the care sector and the founding Trustee and now Patron of The Care Workers' Charity.
Anita Goyal is the CEO and trustee of The Hemraj Goyal Foundation and the Hallmark Care homes foundation. She is a Patron of Binti International and the Honorary Chair of the FGM Appeal for Barnardo’s. She is an award-winning philanthropist, community champion and author of Voices from Punjab, and is also the Co-Founder of Ultimate You where she designs and speaks about educational seminars on leadership, business, life and relationships with her husband, Avnish Goyal (an award-winning entrepreneur). She is passionate about making a difference and believes in doing everything with passion and purpose.
Carey has given decade-long support of Alzheimer’s Society and is inspired by her grandmother, Nans, who had Alzheimer’s disease. In her Ambassador role, Carey has been a powerful voice for people affected by dementia, using her international platform to support many of our campaigns and events.
She has participated in Memory Walks, visited Alzheimer’s Society services, been a keynote speaker at major conferences, including the United Nations in New York, and drawn attention to dementia and the work of the Society in media interviews.
Carey regularly hosts our annual Carols at Christmas festive fundraiser, and helps to secure exciting readers and performers for the event. She is also a Dementia Friends Champion, and delivers information sessions about dementia to her networks to increase understanding of the condition and inspire people to take action.
David Baddiel is one of Britain’s most popular comedians. David’s Dad is currently living with Pick’s Disease and this was the subject of his stage show ‘My Family: Not the Sitcom’ and Channel 4 documentary ‘The Trouble with Dad’.
David wants to use comedy to talk about dementia to raise awareness of what dementia is, and how it affects every person differently. He is joining forces with Alzheimer’s Society to continue this conversation and to encourage others to unite against dementia so no-one has to face the condition alone.
Chris is Director, Continental Europe at QBE Europe and he has been involved with Alzheimer’s Society since 2015. He joined the insurance industry in 1993 and is the chairman of our insurance board – Insurance United Against Dementia (IUAD) which is raising 10 million for dementia research and support services through events, corporate partnerships and individual donations. Inspired by his grandmother who had dementia, Chris has been instrumental in establishing the IUAD board and driving forward the campaign. To date, the campaign has raised over £5.5 million.
Rt Hon David Blunkett was MP for Sheffield Brightside and Hillsborough from 1987 until 2015, following which he was elevated to the Lords. As an MP, he served as Home Secretary, and he previously served as Shadow Secretary of State for Health from 1992 until 1994. He has been a long-time supporter of Alzheimer's Society, particularly the local Alzheimer's Society in Sheffield.
Dame Denise Holt
Dame Denise is a former British Ambassador to Mexico and Spain where she devoted a good deal of time to the plight of the many elderly British citizens living there. Now retired from the FCO, Denise is a member of the Board of OFQUAL and of the NHS Pay Review Body as well as a Director of HSBC Bank plc, among many other interests. Her mother had Alzheimer's disease.
Television presenter and Daily Mirror columnist, Fiona is a celebrity supporter for the Society and frequently speaks about her mother and father, who both had Alzheimer's disease, to support other families caring for a relative with dementia. Fiona is a long term campaigner and advocate of the rights of all those affected by dementia fronting appeals, TV programmes and events to champion our cause.
Ian Sherriff MA CQSW
As Academic Partnership Lead for Dementia at Plymouth University Peninsula Schools of Medicine and Dentistry, Ian has been involved in numerous projects designed to improve the lives of people with dementia. His work includes an ambition to support communities to become more dementia-friendly. In particular he is passionate about supporting rural communities to better support people with dementia.
Ian is a member of the Prime Minister's Dementia Friendly Communities Challenge Group and chairs the South and South West of England for this group. He is also a founder member and chair of the Plymouth Dementia Action Alliance as well as chair of the Prime Minister's Task and Finish group for Rural Dementia and the National Air Transport dementia group.
Stand-up comedian and celebrity supporter for the Society, Jo Brand is a former psychiatric nurse. She worked with dementia patients for10 years and has first-hand experience of caring for people with dementia.
Oscar-winning screenwriter, author, actor and director, Julian Fellowes is an ardent advocate of the issues and causes affecting older people and is a celebrity supporter for the Society.
Recently known to TV viewers as the writer of the critically-acclaimed drama series Downton Abbey, Lord Fellowes brings a huge range of experience and passion to the Society. In 2011 he hosted the launch of our Dementia Research Programme - Drug Discovery - at the House of Lords and continues to support our cause in front of and behind the scenes.
Dr Kamel Hothi
Dr Kamel Hothi OBE is an ex-banker with 40 years’ experience and architect of numerous initiatives that have shaped the banking industry. Including her passion for developing civil partnerships across the private and public sector by encouraging skilled volunteering and innovation of programmes such as the Dementia Friends programme with Alzheimer’s Society, joint financial helpline with Mental Health UK, as well as advisor to the Queens Commonwealth Trust – supporting youth initiatives across 53 countries, and assisting Lloyds of London on their inclusion culture across the Insurance industry.
She is an international motivational speaker and has chaired the Bloomberg summit round table with UN Women in Mumbai and a NED & chair of TLC Lions Club in Westminster helping over 200 companies to collaborate on Inclusion, Wellbeing and Leadership cultural. She was awarded an OBE for diversity across banking in 2017 and is ranked in the top 100 most influential black, Asian and minority ethnic leaders in the UK.
Since becoming an Alzheimer’s Society Ambassador in 2018, Kamel has been a spokesperson and active on social media to raise awareness of dementia to tackle stigma specifically in the South Asian community. She uses her extensive business network to connect Alzheimer’s Society to potential partners and supporters and has supported the Society with developing our new Diversity Statements.
Actor Kevin appeared in the Comic Relief drama, Dad, highlighting issues surrounding elder abuse. His many other credits include Auf Wiedersehen Pet, Peak Practice, Inspector Morse and most recently Lewis. Kevin's mother had Alzheimer's disease. Kevin continues to raise awareness for the Society's work and is a celebrity supporter.
Laurence Geller CBE
Laurence Geller CBE is founder and CEO of Strategic Hotels and Resorts, Chairman of Churchill Centre in USA and Chancellor of University of West London. He founded Chicago-based Geller Investment Co LLC in 2013 – a private real estate investment platform focused on placing capital in the hospitality/leisure industries.
Laurence serves on a number of boards relating to the real estate and lodging industries, including as Co-Chairman of the Industry Real Estate Financing Advisory Council of the American Hotel and Lodging Association and as American Ambassador and Fellow to the UK-based Institute of Hospitality.
Laurence has long-held associations with the University of Westminster, graduating from the School of Hotel Management and Catering at the institution when it was Ealing Technical College. In March 2009, he received University of West London’s Alumni Lifetime Achievement Award, and in November 2010, received an honorary doctorate; he was installed as Chancellor in May 2011.
A respected philanthropist, Laurence is Chairman of the Churchill Centre and a serving member of, amongst others, the President’s Council of the Midwest Region of the US Fund for UNICEF, and The National Leadership Council for the American Jewish Committee. Laurence has received numerous awards for his charitable endeavours. He has personally fundraised more than US$20m cumulatively to a variety of humanitarian, cultural and civic causes over the years.
Laurence has authored over 50 published articles about the lodging industry as well as a novel, Do Not Disturb. Laurence was awarded a CBE by the Queen in the 2012 New Year's Honours List.
Lesley Manville CBE
Lesley Manville CBE is an award-winning actor of stage and screen. Her credits include the popular BBC comedy, Mum, Phantom Thread, where she was nominated for an Oscar, and the upcoming series of the Netflix drama, The Crown, where she will play the latest incarnation of Princess Margaret.
Lesley’s passion for supporting Alzheimer’s Society stems from caring for her own mother who had dementia and her portrayal of a carer in the film, Ashes, opposite Ray Winstone in 2012. Lesley’s many years of support includes launching Dementia Friends, attending Memory Walks, voicing our Fix Dementia Care campaign video, and reading at our Carols at Christmas fundraising event.
Prof Dame Louise Robinson
Louise Robinson is Professor of Primary Care and Ageing, Newcastle University, an academic GP and Director of the Newcastle University Institute of Ageing. Louise's research programme is focused on Primary Care of those with dementia including early intervention, end of life care and the role of assistive technologies. Louise leads Alzheimer’s Society’s Centres of Excellence in Dementia Care Research which focuses on developing and evaluating post-diagnostic support for people with dementia.
Currently Louise is the primary care advisor for the Prime Minister's Challenge on Dementia and the National Clinical Champion for Dementia at the Royal College of GPs.
Sir Malcolm Walker
Sir Malcolm Walker was born in Yorkshire in 1946 and founded the company Iceland in 1970, opening the first shop in Oswestry with an investment of just £60. He then served as Iceland’s Chairman and CEO through 30 years of continuous growth. Malcolm left Iceland in 2001, but returned as CEO four years later. Iceland today has sales of £2.8bn, over 900 stores and more than 22,000 employees who have twice voted it the Best Big Company to Work For in the UK.
The Iceland Foods Charitable Foundation has raised more than £20m for good causes, focusing particularly on dementia charities.
Meera Syal CBE MBE
Meera CBE MBE became an Ambassador of Alzheimer’s Society in 2013, inspired by a close family connection to dementia.
Meera was one of the country’s very first Dementia Friends, using her platform to raise awareness and understanding of dementia and inspire people to transform that understanding into action. She’s passionate about raising awareness of dementia within BAME communities, recently speaking at one of our fundraising events about her personal experience of dementia and the impact of the condition on the South Asian community.
Meera is a regular at her local Memory Walk, a face of our Cupcake Day fundraiser and a Dementia Action Week campaigner, using her voice to raise awareness of these campaigns and the work of Alzheimer’s Society through press, marketing, and social media support.
Nula and John Suchet
John Suchet presents ‘The Classic FM Concert’ every weeknight from 8-10pm on Classic FM. A self-confessed Beethoven addict, John’s career has taken him from international war zones to the relative comfort of the Classic FM studio. Although he definitely now regards himself as a radio man, John Suchet is one of the country’s best-known TV journalists. He began his career as a correspondent for the news agency Reuters.
Then, as a reporter for ITN, he covered major world events, including the Polish Solidarity movement, the Iran revolution, the Soviet invasion of Afghanistan, the Rhodesian war of independence, the Lebanese civil war, and the Philippines revolution in 1986, for which he was named TV Journalist of the Year. John went on to present News at Ten and all other ITN bulletins for a period of almost 20 years. In 2008 the Royal Television Society awarded John its highest accolade, the Lifetime Achievement Award. In 2001 the Royal Academy of Music awarded John an honorary fellowship for his work on Beethoven.
Nula Suchet was born and raised in Ireland but spent much of her life in the UK. Educated in Ireland and England, she studied at Chelsea College of Art where her extraordinary artistic talents were quickly recognised. Sculpting clay models on live TV for the BBC she met her future husband, documentary film producer James Black. Nula went on to become Ireland’s most celebrated interior designer, fashioning castles, mansions and stately homes taking chic to a unprecedented levels.
James’ unexpected diagnosis of dementia came as a hammer-blow for Nula, and she juggled her time between caring for him and her ever-more demanding work. Inevitably the time came when she could no longer cope, and – devastated – she placed James in a care home where he spent his last days. It was here that her life unexpectedly changed when she met and eventually fell in love with a man whose wife also had dementia, and who was going through the very same emotions.
Prof Peter Passmore
Professor Peter Passmore is a psychiatrist for old-age and Professor of Ageing and Geriatric Medicine at Queen's University, Belfast. He is leading an exciting clinical trial to test a potential treatment for Vascular Dementia (there are currently no treatments) which Alzheimer's Society is joint-funding with the British Heart Foundation as part of our Drug Discovery Programme.
Professor Passmore is widely respected as one of the leading dementia experts in Northern Ireland. He is very supportive of the Society and is currently a member of our Grant Advisory Board for Biomedical Research.
Richard McCourt (Dick) is a television presenter and radio presenter best known as one half of BBC award-winning duo Dick and Dom. He has actively taken part in fundraising, campaigned for the Society and is a celebrity supporter. He has spoken about his personal experience of dementia caring for his mother.
Richard is the Chairman of M&C Saatchi Group UK and of M&C Saatchi Merlin, a talent agency for leading names in sport and entertainment. He is also the Chairman of South Shore (an ITV Studios production company) and Chairman of Surrey County Cricket Club. As Chairman of Surrey, Richard has presided over a dramatic turnaround in the county’s fortunes both on and off the field. Since January 2020, Richard has been Chair of our flagship Sport United Against Dementia campaign.
He has been instrumental in establishing the SUAD campaign board, bringing leaders from across the world of sport together for the first time to tackle dementia by raising significant funds and awareness, as well as creating a dementia friendly sporting landscape.
Robbie has been an active ambassador since 2011, supporting Alzheimer’s Society in memory of his father, Colin, who passed away with Pick’s Disease in 2012.
Robbie often raises awareness of dementia in media interviews and social media posts, directing people to the work of Alzheimer’s Society. In his role as Director of Macclesfield FC, he was instrumental in selecting Alzheimer’s Society as the club’s nominated charity, raising funds for our Sport United Against Dementia initiative.
Robbie’s attended numerous fundraising events, ran the Great North Run, and donated proceeds from his autobiography to raise funds and awareness for Alzheimer’s Society.
Robert is the son of modern artist William Scott who died of dementia in 1989. After having supported the Society for many years, he was invited to be among the first group of Ambassadors to be appointed at the House of Lords in 2007.
The Scott family actively supports the Society’s research programme to help take us closer to developing a treatment, if not a cure, for diseases such as Alzheimer’s through the William Scott Estate.
Roland Rudd is a leader in corporate communications and provides personal counsel to board members and senior executives at the most critical moments for their companies. Before founding Finsbury, a strategic communications and public affairs consultancy, he worked as a financial journalist at the Financial Times, The Sunday Correspondent and The Times, and as a Policy Coordinator for Lord Owen.
Roland chaired the Dementia Creative Committee in 2014, which aimed to recruit Alzheimer’s Society Dementia Friends across the corporate sector. The Committee helped garner support from over 20 businesses and over 400,000 employees supported the initiative.
Roland became an Alzheimer’s Society Ambassador in 2020, and is striving to change societal perceptions of dementia. He works closely with the Alzheimer’s Society Campaigns and Policy team to drive the social care crisis up the list of priorities for Government. During the coronavirus pandemic he made a personal contribution to our Emergency Appeal to ensure people affected by dementia could continue to receive the support they deserve.
By helping to break down stigma, he is transforming the way the UK thinks, acts and talks about the condition.
Rupert has 25 years’ experience in the financial world. He is based in London and is currently a partner at Alignvest, the Toronto based Alternative Investment Group that specialises in private equity with investments across student housing, healthcare, telecoms, and insurance. He previously held several different roles as the founder of Hampton Investment Management, where he managed an emerging markets equity fund, and at Matterhorn Investment Management. He is also a trustee of the Syncona Foundation.
Rupert has been involved with Alzheimer’s Society for over a decade. In his Ambassador role he has spearheaded a series of successful opportunities to significantly increase high-level funding and investment, in innovative research in particular, that will transform the experience of those with dementia – both now and in the future.
Russell Grant, astrologer and television presenter, is a committed celebrity supporter of the Society and has spoken about his grandmother's diagnosis with Alzheimer's disease.
As a television presenter, Ruth has presented programmes such as Loose Women, Langsford Late, Gardens of the Millennium and The Really Useful Show. She now presents ITV1's This Morning. Ruth is a celebrity supporter of the Society and has taken part in many Alzheimer's Society fundraising events, and has spoken about her personal experience of her father's dementia.
Baroness Sally Greengross
Baroness Greengross has been a crossbench (independent) member of the House of Lords since 2000, and she is the long-time Co-Chair of the All-Party Parliamentary Group on Dementia. An expert in issues affecting older people, Baroness Greengross was Director General of Age Concern England from 1987 until 2000. Until 2000, she was also joint Chair of the Age Concern Institute of Gerontology at Kings College London and Secretary General of Eurolink Age. She is currently Chief Executive of the International Longevity Centre UK.
Sally Lindsay lives in South East London with her husband drummer Steve White and their twins Victor and Louie.
An actress and writer, Sally has a very successful career and is best known for the TV Soap Coronation Street, ITV’s detective series Scott & Bailey, Sky TV’s comedy series Mount Pleasant and BBC TV’s Still Open All Hours, as well as Channel 5 drama, Cold Call.
Sally started supporting Alzheimer’s Society in 2001 and became an Ambassador in 2007. In 2001 in an interview with the Daily Mirror, Sally said, 'My beloved grandmother died of Alzheimer's and I really want to do anything I can to raise awareness of this devastating disease'. Sally’s' grandmother Ellen (known as Nellie) had Alzheimer’s disease and died aged 70 in 1990, having been diagnosed with this incurable illness at the young age of 60.
True to her word, since that time, Sally has helped raise awareness of the need for funding for a cure for dementia and support for families living with this as yet incurable condition.
Award-winning actor Suranne Jones has supported Alzheimer’s Society for many years. Suranne, who won a coveted BAFTA for her starring role in Doctor Foster, accepted the role of Alzheimer’s Society Ambassador in 2020, as her late mother lived with dementia for eight years, sadly passing away in 2016.
The Gentleman Jack actor, who has supported flagship fundraising campaigns such as Memory Walk and Cupcake Day, will help Alzheimer’s Society on its mission to power research breakthroughs to improve care and find a cure, challenge perceptions and provide support.
TV presenter, writer and charity campaigner, Tania is a celebrity supporter of the Society and has spoken about her father Lionel who had Alzheimer's disease.
Sir Tony Robinson
Actor, presenter and writer Sir Tony Robinson, best known for television's Blackadder and Time Team, filmed the final days of his mother's life in a powerfully moving documentary Me And My Mum. Both of his parents had dementia and he is a celebrity supporter for the Society as one of our most ardent and active campaigners for all those affected by dementia.
Vicky has supported Alzheimer’s Society for many years and became an Ambassador in honour of her grandmother, Iris, who had dementia.
Vicky is synonymous with our flagship fundraiser, Memory Walk, having attended every walk in her native Nottingham since 2011, using her voice to encourage as many people as possible to sign-up to their local walk and raise funds to support the Society.
Vicky is passionate about the power of music to support people affected by dementia, presenting the BAFTA-nominated BBC documentary, Our Dementia Choir, and recently attended a virtual Singing for the Brain service to highlight the support available from Alzheimer’s Society during the coronavirus lockdown.