Dementia Friends is the biggest ever initiative to transform how the nation thinks, acts and talks about dementia. Unite today and become a Dementia Friend.
Dementia doesn’t care who you are; it could affect us all. Because public understanding is so poor, people with dementia often feel – and are – misunderstood, marginalised and isolated. And that means that they’re less likely to be able to live independently in their own communities.
We urgently need to create a climate of kindness and understanding, so that everyone affected by dementia feels part of, not apart from, society.
Becoming a Dementia Friend simply means finding out more about how dementia affects a person – and then, armed with this understanding, doing small everyday things that help. For example, being patient in a shop queue, or spending time with someone you know who’s living with dementia.
Every action counts, no matter how small. United, we can transform the dementia landscape.