Sport should be unforgettable

We’re working with clubs and fans to use the power of sport to fight dementia and bring about change. 

A man holding a football in the park

We want a future where sport is unforgettable

We’re here to make sure every fan learns the signs and symptoms of dementia, so you know what to look out for.

Learning the signs and symptoms could be the first step in getting a diagnosis. 

A diagnosis can unlock the practical advice and emotional support you need. You can plan for the future and most importantly, you can avoid reaching crisis point. 

Get advice and support

Our work in sport to tackle dementia

We’re working across a number of sports to reach as many fans as possible. 

Players, coaches and some of sport’s biggest broadcasters are collaborating with us to help fans learn the signs and symptoms of dementia.   

Make a donation

Help us make sure every fan and player affected by dementia can get the support they need.

Donate now

Sport and dementia stories

Real stories
Dad and I have shared unforgettable football memories, even since his dementia diagnosis
Paul and family at Wembley wearing Nottingham Forrest kits
Real stories
20 March 2024
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Real stories
My dementia doesn't stop my family and me from enjoying cricket
Stan with his three grandsons who are Kent fans
Real stories
07 September 2022