Sport should be unforgettable

We’re working with clubs and fans to use the power of sport to fight dementia and bring about change. 

Football unites to 'Support The Supporters'

This season, Alzheimer’s Society and The FA’s 'Support The Supporters' campaign is using the magic of the Emirates FA Cup and Adobe Women’s FA Cup to bring clubs across the country together to help increase awareness of dementia symptoms. 

We're also encouraging fans to take the first steps in seeking an all-important diagnosis, which can unlock the practical advice and emotional support you need. 

If you’re worried about any of the common symptoms of dementia, complete our symptoms checklist and show it to a GP or healthcare professional.

Our work in sport to tackle dementia

We’re working across a number of sports to reach as many fans as possible. 

Players, coaches and some of sport’s biggest broadcasters are collaborating with us to help fans learn the signs and symptoms of dementia.   

Tag: .
Read more

Make a donation

Help us make sure every fan and player affected by dementia can get the support they need.

Donate now

Sport and dementia stories

Real stories
Real stories

Paul Lindsay and his dad Richard, 78, are lifelong Nottingham Forest fans. Richard was diagnosed with Alzheimer’s disease in 2022, but still enjoys going to games and reminiscing about memories following his team.

Real stories
Real stories

Stan, a huge cricket fan, was diagnosed with vascular dementia in July 2020, which has had a huge impact on him and his family. Stan shares some of his favourite cricket moments and how his love for the sport has been passed through generations.

Real stories
Real stories

Lifelong Liverpool fan, Alan, sees Anfield as a place he can find community and channel difficult emotions around caring for his mum, Jackie, who has dementia.