Sport should be unforgettable

We want sports bodies, clubs and fans to support their supporters as much as their teams. We want a future where sport is unforgettable. 

Our dementia advisers are here for you.

We're working across multiple sports to help fans better understand symptoms and take the first step in seeking an all-important diagnosis if they, or a loved one, may be experiencing signs of dementia.

One in three people born in the UK today will go on to develop dementia in their lifetime, but too many people still think it’s just a sign of normal ageing, unsure of the symptoms, and too afraid to visit their GP. 

Getting a diagnosis means you can get the practical advice and emotional support you need. You can plan for the future and feel the relief of knowing your next steps. And most importantly, you can avoid reaching crisis point. 

Visit our Memory Hub if you notice a loved one experiencing memory loss or displaying other signs of dementia. There you’ll find more information about dementia and how we can help you, as well as our symptoms checklist which you can also complete below.

Checklist for dementia symptoms

If you're worried that you or someone else may have dementia, complete our checklist and show it to a GP or health professional to help describe your symptoms.

Complete the symptoms checklist
Donate to Alzheimer's Society

Help us make sure every fan and player affected by dementia can get the support they need.

Donate now

Our work in sport

Find out more about what else we’ve done at sporting events dedicated to Alzheimer’s Society and what we’re doing through some of our sports initiatives, to help make sure sport is unforgettable.  

Sport and dementia stories