Face to Face Fundraising

One of the ways we raise vital funds is through Face to Face fundraising, both on the street and at public sites such as shopping centres all over the UK.

Why do we use Face to Face fundraising?

Face to Face (F2F) fundraising is one of the most cost effective, efficient and successful ways to inspire more people to support us and find new donors committed to giving regularly. It helps us to raise income to fund and grow our services. 

Do we use an agency?

Yes, we work closely with different well respected and well known professional fundraising agencies that carry out F2F fundraising on our behalf. Working this way is more cost effective and gives us access to professional and experienced fundraisers. All of the fundraisers are highly trained, passionate and motivated by our mission.

Is it regulated?

Alzheimer’s Society and all of the F2F agencies we work with are member of the Public Fundraising Regulatory Association (PFRA), the charity-led co-regulatory membership body for all types of Face to Face fundraising in the UK.

We closely monitor our F2F campaigns and also carry out mystery shopping, ensuring that the agencies are carrying out fundraising to a high standard and always follow the PFRA regulations and code of practice.  

How do I know if the fundraisers are genuine?

All of our fundraisers working on behalf of Alzheimer’s Society wear branded clothes and ID badges. A list of the sites we will visit is available each week on this page. Our fundraisers will only ever ask for Direct Debit donations as they are not authorised to accept any other form of donations, such as receiving cash donations.

Is signing up to give a Direct Debit secure?

Direct Debits are easy, safe and secure, giving you control on how much you wish to give. You can change your donation amount or cancel it at any time. Your Direct Debit is protected by the UK’s Direct Debit guarantee, which protects you in the rare event that there is an error in the payment and lets you cancel your Direct Debit at any time.  

Where we are fundraising

Find out where we are doing face-to-face fundraising this week.

See locations
Support us

Every penny you donate to Alzheimer’s Society is making sure we can be there for people affected by dementia.


Alzheimer's Society is registered with the Fundraising Regulator as a sign of our commitment to good fundraising practice.


We use your information to help us unite with you to take action through raising funds and engaging in the movement to create the a world without dementia.

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