Face-to-face fundraising

One of the ways we raise vital funds is through face-to-face fundraising, both on the high street and at public sites such as shopping centres, supermarkets and shows all over the UK.

Why do we use face-to-face fundraising?

Face-to-face (F2F) fundraising is one of the most cost effective, efficient and successful ways to inspire more people to support us and find new donors committed to giving regularly. It helps us to raise income to fund and grow our services. 

Do we use an agency?

Yes, we work closely with different well respected and well known professional fundraising agencies that carry out F2F fundraising on our behalf. Working this way is more cost effective and gives us access to professional and experienced fundraisers. All of the fundraisers are highly trained, passionate and motivated by our mission.

Is it regulated?

Alzheimer's Society and all the F2F agencies we work with are members of the Fundraising Regulator. We abide by the rules the Fundraising Regulator sets out in its Code of Practice and Face-to-Face Rulebooks.

We closely track our F2F campaigns and also carry out mystery shopping. This ensures our agencies are carrying out fundraising to a high standard and follow the regulations and Code of Practice. One of our mystery shopping programs involves the Institute of Fundraising (CIoF) Compliance Directorate. The CIoF reports all breaches of the code to us as well as our agencies, and can bill agencies who break the rules.

How do I know if the fundraisers are genuine?

All of our F2F fundraisers working on behalf of Alzheimer’s Society wear branded clothes and ID badges and often have branded banners on a nearby stand where they are working. A list of the sites we will visit each week is also available on this page. Our fundraisers will only ever ask for regular Direct Debit donations as they are not authorised to accept any other form of donations, such as receiving cash donations.

Is signing up to give a Direct Debit secure?

Direct Debits are easy, safe and secure, giving you full control on how much you wish to give and when. Your Direct Debit is protected by the UK’s Direct Debit guarantee, which protects you in the rare event that there is an error in the payment and lets you amend your Direct Debit at any time.  

Where we are fundraising

Find out where we are doing face-to-face fundraising this week.

See locations