While the funding is a positive step forward, Kate Lee, CEO at Alzheimer's Society, says this is 'a drop in the ocean' for what's needed.

World renowned leader of corporate communications Roland Rudd is backing Alzheimer’s Society’s Emergency Appeal, following his appointment as an Ambassador with the charity. He has pledged 20% of his salary this year to the Society.

Award-winning veteran newscaster John Suchet and his wife, author Nula Suchet, are backing Alzheimer’s Society’s Emergency Appeal, following their appointment as Alzheimer’s Society Ambassadors.

Alzheimer’s Society has launched an Emergency Appeal to ask the public to help fund vital support for  people affected by  dementia in the UK, who may be isolated, alone and  without basic support to help them eat, wash and take medication during the coronavirus crisis.