Dementia Hero Awards 2021

The Dementia Hero Awards 2021, sponsored by Tunstall Healthcare, will showcase the stories of people doing outstanding things during the pandemic – our dementia heroes.

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About the Dementia Hero Awards

Throughout the pandemic individuals, groups and organisations did outstanding things to support people affected by dementia. We want to recognise these dementia heroes.

The awards will recognise the inspirational achievements of those who care for people with dementia, those finding innovative solutions in research, and the campaigners and media fighting for the rights of people with dementia.

Dates for your diary

The Dementia Hero Awards ceremony will take place during Dementia Action Week 2021.

  • Date of awards: Thursday 20 May
  • Location: Virtual
  • Time: 7pm (subject to change)
  • Cost: Free


We're very pleased to announce the hero awards ceremony will be hosted by TV presenter Richard Madeley.

The hero awards will also be presented by Society Ambassadors Angela Rippon CBE, Carey Mulligan and Sir Tony Robinson and our supporters Judy Finnigan and Anne-Marie Duff.

Dementia Hero Awards 2021 Finalists

We received more than 450 nominations from across England, Wales and Northern Ireland and were blown away by the care and compassion, innovation, and dedication shown in supporting people affected by dementia in the pandemic. 

The nominations we received this year were truly incredible and after a month of deliberations our judges have chosen the following finalists:

Dementia Hero Award for Outstanding Achievement     

Christine Maddocks

Claire Puckey

Paul Harvey   

Dementia Hero Award for Care and Compassion

Heather Rayne           

Mario Cardoni            

Morcia Downer

Dementia Hero Award for Professional Excellence        

Care UK

Paul Hunt

Royal Star & Garter

Dementia Hero Award for Campaigning   

Enomwoyi Damali

Graeme McGrory       

John Amos     

Dementia Hero Award for Research          

Dr Clarissa Giebel     

EMBED-Care COVID, UCL and Kings College

INCLUDE Project, Exeter University

Dementia Hero Award for Innovation        

DEEDS – Dementia Engaged and Empowered Derry & Strabane  

Dementia NI   

Margaret House and TDW Radio

Dementia Hero Award for Dementia Friendly Business (Large)

Cadent Gas

Museum of London (Memories of London Team)

Santander UK

Dementia Hero Award for Dementia Friendly Business (Small/Medium)        

Community Dental Services - CIC

Moving Waves           

National Trust - Birmingham Back to Backs - Reminiscence team

Dementia Hero Award for Fundraising      

Haydn and Bodhi Williams

Nicholas Mullings       

Steel Works Santa

Dementia Hero Award for Print/Online Journalism (National)   

Alison Graves – Platinum

Amy Packer – Reach PLC

Daily Mail Health team

Daily Mail Sport

Eleanor Hayward – Daily Mail

Giles Sheldrick – Express

Rosie Sandall – Yours Magazine

Dementia Hero Award for Print/Online Journalism (Regional)  

Charlotte Cox –Manchester Evening News

James Holt – Lancashire Evening post

Lisa Smyth – Belfast Telegraph

Dementia Hero Award for Broadcast Journalism (National)   

Alison Holt – BBC News at 10 / Panorama

Claire Kendall – BBC News

Curve Media – Our Dementia Choir

Lewis Goodall – Newsnight

Sanchia Berg – BBC Radio 4

Virgin Media UK – Chris Evans Show

Dementia Hero Award for Broadcast Journalism (Regional)  

Andrew Edwards – BBC Radio Leeds

Debbie Tubby – BBC Look East

Matt Treacy – BBC South Today

Steffan Messenger – BBC Wales / BBC Cymru

Dementia Hero Award for Dementia Voice           

3 Nations Dementia Working Group

Alex Winstanley

Gail Gregory

The Dementia Hero Awards 2021 is sponsored by Tunstall Healthcare


'For over 60 years, Tunstall has pioneered the development of technology that enables independent living and new models of care delivery, improving the lives of more than five million people worldwide.

'We empower people, including those living with dementia, learning disabilities, physical disabilities and long-term conditions, to live as independently, happily and healthily as they can.

'As technology advances, we have the capability to not just react to events, but to predict and even prevent them using data-driven insights. This Cognitive Care approach provides an intelligent solution which connects services, helping to transform the way health and care is delivered.'

Visit their website:

Find them on Twitter: @TunstallHealth


The Dementia Hero Award for Innovation is sponsored by Santander UK

San 2

Santander UK is a financial services provider in the UK that offers a wide range of personal and commercial financial products and services. At 31 December 2020, the bank had around 21,900 employees and serves around 14 million active customers, via a nationwide branch network, telephone, mobile and online banking. Santander UK is subject to the full supervision of the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA) in the UK. Santander UK plc customers’ eligible deposits are protected by the Financial Services Compensation Scheme (FSCS) in the UK.

  1. Dementia Hero Award for Outstanding Achievement
  2. Dementia Hero Award for Care and Compassion
  3. Dementia Hero Award for Professional Excellence  
  4. Dementia Hero Award for Campaigning
  5. Dementia Hero Award for Research
  6. Dementia Hero Award for Innovation
  7. Dementia Hero Award for Dementia Friendly Business
  8. Dementia Hero Award for Fundraising
  9. Dementia Hero Award for Print / Online Journalism  
  10. Dementia Hero Award for Broadcast Journalism
  11. Dementia Hero Award for Dementia Voice 

Read more about each of this year's award categories.

Registration now open

Register now to confirm your place! The deadline to register is 17 May 2021.

Register Here

If you have any questions, send us an email at [email protected]

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