Dementia-friendly media and broadcasting

Read information and download our guide for tips on best practice to make sure dementia is accurately and fairly reported in the media.

Why it matters

How dementia is portrayed in the media, arts and popular culture can have a huge impact on public attitudes towards the condition. So it's vital that journalists and broadcasters are fair and well-informed when dealing with stories around dementia.

To help with this we've created a dementia friendly media toolkit, consulting with people affected by dementia and representatives across the Media industry.

Dementia-friendly media toolkit

This free resource is full of tips and advice for all organisations in the industry

Download your copy

What's in the toolkit?

The toolkit includes:

  • views of people with dementia on how dementia is portrayed in the media
  • tips on how to interview someone with dementia
  • language to use and avoid when talking about dementia
  • guidance on how to portray dementia in documentaries, drama and comedies
  • how Alzheimer’s Society can support the media
  • information and statistics about dementia
  • examples of good and bad practice.

How can the media and broadcasting industry support people with dementia during coronavirus?

We need all media and technology organisations to take action and support people affected by dementia at this difficult time to keep them connected to their community in new and creative ways. Here are some of the key actions you can do today to make a difference to people’s lives: 

  • Free access to online streaming / TV channels for this period.
  • Provide TV channels for different ages like free subscription to BritBox and other classic shows.
  • request film distributors to offer older titles to TV at reduced price or free, so more older movies and programmes are available.
  • Suspend payments for paid for sport subscriptions whilst live sport isn’t being played. 
  • Providers to give free access to bolt on packages like movies to reduce isolation and boredom.
  • Signpost people affected by dementia to  our Dementia Connect support line 0333 150 3456  for advice and support.

Dementia-friendly media guide

Complete a short form in order to access the dementia-friendly media and broadcast guide

Download our copy