Breaking the stigma
Families affected by dementia are facing an illness that’s often frightening and debilitating. They shouldn’t also have to deal with ignorance, thoughtlessness and cruelty from the people around them.
We often hear from carers who’ve had to deal with rude comments or stares while out in public with their loved one. We’ve heard from people with dementia who’ve had to listen to unpleasant jokes or thoughtless comments from people who just don’t understand the realities of their condition.
Dementia isn’t a joke – and people affected by it deserve to be treated with understanding and respect.
How to challenge the stigma around dementia
Not sure how to respond to hurtful comments? Here are five ways to help fight the stigma associated with dementia.
When is World Alzheimer's Day?
World Alzheimer’s Day takes place every year on 21 September. It is the focus of World Alzheimer's Month during the month of September.
What is World Alzheimer's Day?
World Alzheimer's Day is an international campaign to raise awareness and highlight issues faced by people affected by dementia. It's an opportunity for people and organisations to demonstrate how we can overcome these issues and help people live well with dementia.
Globally, dementia is one of the biggest challenges we face, with nearly 50 million people living with dementia worldwide. To tackle this global dementia challenge we need to work together, and to collaborate and share best practice with one another.
This is why we have committed to work with partners on global research and campaigning, as well as sharing our learning, best practice and experience with one another.
What can I do on World Alzheimer's Day?
This World Alzheimer's Day we're asking you to help us challenge stigma and grow the global Dementia Friends movement. You can do this by becoming a Dementia Friend, or – if you're already a Dementia Friend – sharing this page with friends, family and colleagues.
Become a Dementia Friend
Learn more about what it is like to live with dementia and join our global Dementia Friends movement.