Make a splash this winter

How much would your friends sponsor you to take a freezing dip this Winter? 

Whether it's in your local lake, an ice bath at home or you brave the sea - pick your location and take the plunge during the Winter months! Every pound you raise will help us support more people affected by dementia.

How to get started

 Fill in our online form
Choose where you'll take your dip!
Tell your friends and family and get fundraising
Take on the Big Dip and help beat dementia

What you’ll get 

When you fundraise for us, you will receive: 

  • Access to our online fundraising hub and materials 
  • Support from our dedicated events team
  • Free swimming cap when you raise £100


Do not undertake this challenge if you have underlying health conditions (i.e. heart disease, asthma, lung conditions) or any other medical conditions that might be affected by exposure to cold water, or if you are pregnant. Please seek appropriate medical advice before proceeding in any physical challenge.

If you feel very cold, disorientated, dizzy or have difficulty breathing - seek help immediately.

If you have consumed alcohol or are under the influence of drugs you must not take part in this challenge.

Make sure somebody knows where and when you will be taking on this challenge, particularly if you are taking part alone at home. If you are doing your Big Dip outdoors we strongly recommend you take a spotter with you. Make you and your spotter know how to raise the alarm if needed. 

You will be exposing yourself to extreme conditions by taking part in the Big Dip Challenge. We recommend starting small, build up exposure gradually, and never try to brave it out if you feel uncomfortable.

After exposing yourself to the cold; resist the temptation to heat up too quickly. Take time to warm up gradually by drying yourself thoroughly and putting on warm, dry clothing. Ideally plenty of thin layers to retain body heat. A warm drink may also help but be careful not to scald yourself. 

This challenge is entirely at your own risk, so please assess your ability and safety before you participate. Alzheimer’s Society shall not be liable for any injury, damage or loss to you or your property that might occur as a result of your participation.

As soon as you have raised £100 just pop us an email and we will get a cap sent out to you!

You can download your sponsorship form here. 

There’s no minimum fundraising target, but if you raise £100 or more you will receive an Alzheimer’s Society swimming cap. The more you raise, the more you will be helping people affected by dementia.

Yes, and we'd recommend that you do it with others for safety reasons. Just ask each group member to sign up here. You can also set up a JustGiving page as a group or individually.

Whether you go to the seaside, the local lake or jump in an ice bath, you choose where you want to make a splash!

Our online fundraising hub contain all kinds of tips and advice for fundraising. There are a whole host of ideas, from cake sales to quizzes. Setting up a JustGiving page is easy and if you share it with friends and family on social media they can see your achievements.

If you have any questions just email or call us on 0300 222 5808

How your money helps  

£10 Provides the first conversation with one of our expert Dementia Advisers.

£50 means 312 people can access our helpful online community, Talking Point

£100 Gives people affected by dementia access to help and expert advice through our support line.

What others say

'My friends thought I was crazy, but taking on the big dip for Alzheimer's Society was an exhilarating start to the year!’ - Sue from London

'My family and I wanted to do something different to mark the end of the year. We had a great time and met some lovely people whilst braving the freezing cold sea in December!' - Lucy from Newcastle