Woman running

Insurance United Against Dementia 5k Run

Event Type 5k Run
Date 15 September
Location Victoria Park, London
Time Arrival from 6pm, race to begin at 6:45pm
Registration Fee £25
Fundraising Target £75
Level Easy to moderate

Could you join your industry colleagues to run for dementia? On Thursday 15 September 2022, runners from across the insurance sector will take on this first 5k challenge in the stunning Victoria Park, London.

You can run individually or as part of a team. Competitive or not competitive, you decide but either way this is your chance to get involved and run with your industry colleagues to make sure no one has to face dementia alone. 

The run route is 2 laps of Victoria Park. The first lap is the longer section around 3km and the second lap is the smaller section of 2km. The run route is on hard path and is a flat course. It is suitable for wheelchair users.

Taking part

As well as helping to change the lives of people affected by dementia, there are some great benefits to taking on the IUAD 5K. Unite with us and we will support you through every step of your journey.

The best way to take part is get a team together and fundraise as a group. For example, 5 of you can take on the 5k together and each commit to asking a handful of people to donate £10 to get you to the £75 target. We'll be able to time you and let you know who in your  team was the fastest if you'd like to build up the element of competition!

After you sign up you’ll receive:

  • A support pack with fundraising help and materials
  • Training guides for different abilities and personalised support
  • Support from the IUAD team to help you smash your fundraising target
  • A t-shirt to run in
  • A medal post run

Post-race networking 

After the race, you'll be able to celebrate with your team and colleagues from across the industry. Post race networking and drinks will be held at People's Park Tavern located in the park. First drink is on us! 



We know that fundraising can be just as challenging as the event but our expert team will be on hand to help. Your support pack will get you started and we’ll be in regular contact with support, advice and ideas.

Kick-start your fundraising by setting up a JustGiving page. You can easily share your page with your friends, family and colleagues on social media and email. You can also set up a team JustGiving page to fundraise together and compete against other teams to see who can raise the most money. 

The money you donate is sent directly to us and Gift Aid is collected!

Set up a JustGiving page

How your money helps

Every penny you raise for Alzheimer’s Society helps provide vital support for people affected by dementia and help crucial research into a cure continue. Find out how your fundraising helps.

Fundraising for your run

From posters and sponsorship forms to social media badges and advice on promoting an event, find all the resources you need to smash your fundraising in our hub.

Go to the fundraising hub

Frequently asked questions

We’ll send out a link to our Training Zone in your welcome emails. Here you will find our training guide and plans for every ability plus loads of other advice covering areas including nutrition, injuries and tapering. 

If you’re collecting money on a JustGiving page, there’s nothing you need to do, your sponsorship comes directly to us.

If you have collected any cash, you can bank it and pay in using one of these options: 

  • Pay the donations directly onto your JustGiving page if you have one.
  • Pay in online using our secure payment page.
  • Send a cheque made payable to Alzheimer’s Society to Alzheimer’s Society, Scott Lodge, Scott Road, Plymouth, PL2 3DU. Please include our paying in form so we have your event details.
  • Pay over the phone with a credit or debit card. Call our lovely customer care team on 0330 333 0804.

Of course! Please let us know when you sign up by creating a team. Your team members can then join you by clicking on the ‘find’ button and typing in either the team captain’s name or your team name.

The fundraising target for charity places is still £75 per person but you're welcome to combine your targets into one team total.

We ask that you please send in all donations within four weeks of the event.

Nearest underground station: Mile End. 
Nearest rail stations: Cambridge Heath/Hackney Wick Station

From Mile End Station, turn left and cross over Mile End Road. Turn right onto Grove Road – it’s about 10-15 minutes walk straight down. Alternatively, you can also walk most of the way through Mile End Park, which runs parallel to Grove Road. You will then arrive at the Crown Gates.


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