Our values tell everyone who we are as an organisation. We want to make sure that, as we face the challenges ahead, our focuses are clear and we know what we stand for.

Our values

• Determined to make a difference: we're passionate, we're focused and we make a lasting impact for people affected by dementia.
• Trusted expert: we're listening, we're learning and we use experience and evidence.
• Better together: we're open, we combine our strengths and we achieve more together.
• Compassionate: we're kind, we're honest and we don't shy away from challenges.

Through our values, we’ll make the greatest difference for people affected by dementia.

Equality, diversity, inclusion and belonging

To realise our aim of reaching everyone, we need to understand the diverse needs of those affected by dementia. The best way to do that is to ensure that our volunteers and employees are reflective of the wider UK society. That’s why our people are so important to us.

By living our values, we include and empower our employees, volunteers and those affected by dementia - recognising individuals' true potential. In doing so, we excel in making the Society an inspiring place to work and attract and retain the very best people.

Find out more about equality, diversity and inclusion and belonging at Alzheimer's Society.