Pamela Roberts with her daughter

What do the different pin badges for dementia mean?

Following some confusion over what different blue flower pin badges represent, here we tackle some common myths about their meaning, who can wear blue flower pin badges and why.

What does the blue flower badge represent?

The flower is a forget-me-not, a small blue flower that represents remembrance and is long-associated with dementia.

People with dementia may experience memory loss, among other symptoms. This makes the forget-me-not the perfect flower to represent our cause.

The blue flower pin is a symbol for anyone who wants to unite against dementia, raise awareness and support people affected by the condition. 

There are a few different versions of the forget-me-not badge. We have a few available in our shop. 100 per cent of our shop profits go towards helping fight dementia. 

Three examples of Alzheimer's Society badges

Three examples of forget-me-not pin badges

Why do people wear a forget-me-not pin badge?

Anyone can wear our blue forget-me-not pin badge to show their support for Alzheimer’s Society. Many organisations have flowers, ribbons and other symbols to represent their charity.

A person might wear a forget-me-not badge because a family member or loved one has dementia, or they want to help raise awareness.

It’s best not to make assumptions about why someone might be wearing the pin.  

Is it true that wearing a forget-me-not pin badge means you have dementia?

No, that is not true.

The forget-me-not badge is for anyone to wear to show their support for people affected dementia. 

It is a common misconception that the badges are to help identify people living with dementia in public.

If someone is misinformed, it might be helpful to make them aware of this.

People living with dementia can sometimes face stigma and exploitation, which may put them at risk when out in public. If there’s the misconception that only people with dementia wear this badge, this could increase the risk of making them vulnerable.

If a person with dementia wants a discreet way to let others know about their diagnosis while out and about, we have free helpcards available. 

Helpcards are an easy way for people with dementia to get help or assistance when out in the community.  Personal information can also be added to them, so that people with dementia can get help in the best way for them, and only from people they feel safe around. 

Examples of helpcards

'I have memory problems', 'I have dementia' and 'I have Alzheimer's disease' helpcards are available to order for free

What does the Dementia Friend badge mean?

Dementia Friends is a social movement committed to changing how people see dementia. 

A Dementia Friend is somebody that learns about dementia so they can help their community. They may choose to wear the badge so they can show support for the movement, or to help others who may need it.

These pin badges aren’t available to buy. Instead, you have the option to receive a badge once you become a Dementia Friend either by attending an Information Session in your community or by joining online. You can become a Dementia Friend here.

I’ve lost my Dementia Friends badge – can I have a replacement?

If you have lost your Dementia Friends badge, please email your details to [email protected]. The Dementia Friends team will do their best to arrange for a replacement to be sent out to you.

Dementia Friends pin badge

Many Dementia Friends choose to receive and wear their pin badge

Share your badge

Do you have a badge like one of these? Send us a photo of you wearing it with the hashtag #ForgetMeNotBadge and tell us why you wear yours

Share on Twitter Share on Facebook
Think this page could be useful to someone? Share it:


Add your own

So glad that Alzheimer's Society have published this to clarify things - seen so many posts over past 12_ months that have got it all wrong. Have corrected misinformation myself when seen them but now official. Well done.

I have lost my dementia friend badge over the years
Can I order a new one?
Would be grateful for help with this as I work in a Pharmacy and many dementia sufferers come in to us

Hi Emma
If you have lost your Dementia Friends badge, please email your details to [email protected] and the Dementia Friends team will do their best to arrange for a replacement to be sent out to you.
We hope this helps.
Alzheimer's Society Blog Team

think that you need to point out inappropriate use of the suffering word

Really, you really feel that this 'curt' response is any better than the use of the word suffer? The very fact that this person wants to recognised as a DF in her work place and is obviously very willing and happy to do so deserves (in my opinion) a much more positive response. A moments consideration for the intentions of the person would go a long way.

Sometimes it feels like suffer is the appropriate word.

I would say that those with dementia do suffer as well as the family members supporting and living with the illness.

I agree completely, although dementia isn't nice not everyone "suffers" with dementia. I am a community care assistant and we have some ladies and gents that have advanced dementia that are far from suffering.

Ive lost my badge could i order a new one please x

Hello I'm a dementia friend and work as a practice nurse .I've lost my badge how can I get a replacement.

Don’t have a badge but would wear one with pride as I am a carer for my wife who has the illness.

I have lost my badge how do I get a new one please

I have never had a badge could I order one please I would wear it with pride

myself and other staff members who registered to become a dementia friend never received a badge could we order some please.

I have lost my dementia friend badge and really miss it as now people don't know if am a dementia friend where can I get a new one

I have lost my dementia friend badge where can I get a new one as people don't realise that I am a dementia friend and I miss it

I done a session but the lady running it had no badges left could I get one please

I've lost my badge. Can I please order another

I have lost my badge... how would I get another I wear mine as My dad has late stage vascular dementia and now in hospital

It would be great to be able to display the Forget me not badge within a LinkedIn profile.

This is a great idea Joe. I would definitely do this and it would also help spread the message amongst employers.

Hi i never got sent my badge! Please could you send father in law is now in a home it's so sad to remember how he was.I will wear with love and pride.

I’ve signed up to be a dementia friend and still waiting for my badge I also live with a lady who as dementia

Unfortunately I lost my badge when my jacket was stolen off a chair how do I get a new one please? Thank you

I have lost my Dementia Friend badge, please can I have a new one?


A lot of people are asking to replace lost badges me included but I have not seen an answer on how to get a replacement. I volunteer as a hospital meet and greet so really need one as I see a large amount of patients. Your help would be appreciated. Thank you.

Hi Wendy
Wow, we've received a large number of comments within a short space of time! We are going to add the following information to the blog article so everyone is aware:
If you have lost your Dementia Friends badge, please email your details to [email protected] and the Dementia Friends team will do their best to arrange for a replacement to be sent out to you.
We hope this helps.
Alzheimer's Society Blog Team

I have lost my dementia badge. How can I get a replacement please? Thankyou

I have lost my dementia badge, please could I have a replacement thanks

I have no my badge how do I get one?

I never received a badge please could you send me one. Thank you in advance


I have lost my badge could I please have a replacement

If you have lost your Dementia Friends badge, please email your details to [email protected].

The Dementia Friends team will do their best to arrange for a replacement to be sent out to you.

How do I order a badge please

I have just lost my wife of 49 years to Dementia.
I have never had a Dementia Friendly Badge.
I would like to obtain one please...
Can you tell me how can get one Please

Hello Peter, we're very sorry to hear about the recent loss of your wife. Please know that our Helpline advisers are here for you on 0300 222 11 22, should you need us.
It's great to hear you'd like a Dementia Friends badge. You have the option to receive this badge once you become a Dementia Friend, either by attending an Information Session in your community or by joining online via this link:
We hope this helps, Peter.

If you would like to order a forget-me-not pin badge, please follow this link:…

If you would like to order a forget-me-not brooch, please follow this link:

Dementia Friends pin badges aren’t available to buy. Instead, you have the option to receive a badge once you become a Dementia Friend either by attending an Information Session in your community or by joining online. You can become a Dementia Friend here:

We hope this helps!

Hello I'm a carer and I work with people with Alzheimer's or have just started with the disease and I would love to wear a badge to show that I care.

Can you buy the other Forget Me Not badges. I would like to purchase as i work with Dementia patients in a Care Home.

Is it possible to obtain a replacement Badge?

It's really good to see that the public in general are so much more aware of dementia and have a better understanding of how it affects individuals being able to recognise the signs and be supportive to someone in need. Dementia can be very frightening for its sufferers as it takes a tighter grip and for someone to be able to offer reassurance and assistance is wonderful.

Is it possible to send me a replacement little booklet which I received with my badge, I have lost mine . Thanks

Glad for all the supporters BUT a badge is needed to alert public that someone who says outrageous comments or personal remarks may well be suffering from dementia ( fronto temporal). A lot of embarrassment would be avoided if people realised that it was a mental health issue. As the dementia sufferer would be with a carer at this stage there is no risk of being taken advantage. A badge that suits men too would be useful ( a penguin?) Something suitably unisex. One glance would suffice to alert people to be understanding and not take offence.

My mum has Pca (rare type of dementia)
She is 73 but looks 10 years younger! We have lost count on how many situations we have been in; where people stare when we are assisting her with everyday life wether it is to help her stand,drink or to be fed etc...because she looks fine on the outside l!! Then to be told when parked in a disabled bay “she does not look disabled”.was the last straw.....
We as a family, personally feel if there were a specific badge that dementia patients were to wear to identify that they have this awful disease and was made publicly aware, Perhaps the public would not be so judgemental ...
We appreciate some dementia sufferers do not want to be singled out, but in our situation the current help card system you have in place is not helpful at all. As my mum has not the ability to be able to use them . Where if for example there was a pink forget me not badge to signify that you have the disease at least the public would be aware of what the person had! I know you cannot stop people staring but at least some will understand.........

I have recently lost my wife after three years of dementia and two strokes. I already subscribe to your emails but this is the first time I have heard of the dementia badges!!

I am an Alzheimer's Advocate having cared for my Mom with Alzheimer's for about 14yrs...I am dedicated to changing wrong perceptions, sharing experiences, awareness, trauma, loss, and the Aftermath of Alzheimer's for caregivers. I would love to have a pin nod wear it always. I've worn my purple wrist band for years and years. Thank you! If you can send it, e-mail me and I will send you my address.

I always wear a Dementia Friends badge, particularly in winter as I have one on each coat (one is a 2 million badge as I am a champion). I also work in social care and wear it every day to work. I find people seldom ask about my badge. Sometimes I wonder if it would be better as a question mark.

I am 74 and have had Alzheimer's Disease for about four years. It is now becoming more of a problem, especially when I am out and about. Recently I had to make several train journeys in and out of London, and these were tricky. I got pretty anxious, especially when there were timetable and platform changes plus large crowds of people in a hurry.

In situations like that I would really like to be able to display some sort of sign that I can't be hurried, so please bear with me if I don't know which way to go.

The Alz Soc forget-me-not badge is too small for that purpose. I'd like a large and obvious badge that would become recognised nationally as an indication that its wearer needs a bit more time than most people.

I reckon that such a badge could be very handy for a lot of people with a wide range of health issues, including poor sight and/or hearing, limited mobility and issues such as Alzheimer's.

Unlike the Alzheimer's Society's tiny forget-me-not, my badge would be big, bright and cheery. It would ideally use a phrase like HANG ABOUT, I'M AN OLD CODGER! - but I do realise that not everyone would want to wear that particular label! It's also a bit too long, unfortunately. WHAT'S THE RUSH? Is another phrase that might work.

Whatever the badge says, I think it could be very useful to a lot of people who can't be hurried, not only old dodderers like me. Also, if it has the right kind of ring to it, it might replace a few scowls with smiles!

I suggest that the Alzheimer's Society could convene a meeting of interested parties to discuss how such a scheme could be organised. It would of course - need national publicity and widespread support if is to be effective.

I reckon a recognisable and amusing badge would make a lot of our travelling - and many other situations - a lot less stressful!

Martin Corrick

Leave a comment

Your email address will not be published. Required fields are marked with *

The content of this field is kept private and will not be shown publicly.