Pamela Roberts with her daughter

What do the different badges for dementia mean?

Following some confusion over what different blue flower badges represent, here we tackle some common myths about their meaning, who can wear blue flower badges and why.

What does the blue flower badge represent?

The flower is a forget-me-not, a small blue flower that represents remembrance and is long-associated with dementia.

People with dementia may experience memory loss, among other symptoms. This makes the forget-me-not the perfect flower to represent our cause.

The blue flower pin is a symbol for anyone who wants to unite against dementia, raise awareness and support people affected by the condition. 

There are a few different versions of the forget-me-not badge. We have a few available in our shop. 100 per cent of our shop profits go towards helping fight dementia. 

Three examples of Alzheimer's Society badges

Three examples of forget-me-not pin badges

Why do people wear a forget-me-not pin badge?

Anyone can wear our blue forget-me-not pin badge to show their support for Alzheimer’s Society. Many organisations have flowers, ribbons and other symbols to represent their charity.

A person might wear a forget-me-not badge because a family member or loved one has dementia, or they want to help raise awareness.

It’s best not to make assumptions about why someone might be wearing the pin.  

Is it true that wearing a forget-me-not pin badge means you have dementia?

No, that is not true.

The forget-me-not badge is for anyone to wear to show their support for people affected dementia. 

It is a common misconception that the badges are to help identify people living with dementia in public.

If someone is misinformed, it might be helpful to make them aware of this.

People living with dementia can sometimes face stigma and exploitation, which may put them at risk when out in public. If there’s the misconception that only people with dementia wear this badge, this could increase the risk of making them vulnerable.

If a person with dementia wants a discreet way to let others know about their diagnosis while out and about, we have free helpcards available. 

Helpcards are an easy way for people with dementia to get help or assistance when out in the community.  Personal information can also be added to them, so that people with dementia can get help in the best way for them, and only from people they feel safe around. 

Examples of helpcards

'I have memory problems', 'I have dementia' and 'I have Alzheimer's disease' helpcards are available to order for free

What is the Forget Me Not Appeal badge?

In 2021, Alzheimer's Society launched the Forget Me Not Appeal.

This is an annual initiative that encourages people to wear a Forget Me Not flower badge for the month of June (and beyond) to raise awareness and vital funds for people affected by dementia.

Wearing the Forget Me Not Appeal badge does not mean the wearer has dementia. Supporters of the Forget Me Not Appeal wear their badge not only to promote awareness of dementia but also in memory of or in tribute to a loved one affected by the condition.

Donate online to the Forget Me Not Appeal and receive a badge in the post (while stocks last), or order one directly from our online shop. You can also make a donation to the Forget Me Not Appeal by phone on 0330 333 0804

Forget Me Not Appeal flower badge on a card that says 'thank you'

We hope our new Forget Me Not Appeal will see people wearing their badges to raise awareness and vital funds for everyone affected by dementia.

What does the Dementia Friend badge mean?

Dementia Friends is a social movement committed to changing how people see dementia. 

A Dementia Friend is somebody that learns about dementia so they can help their community. They may choose to wear the badge so they can show support for the movement, or to help others who may need it.

These pin badges aren’t available to buy. Instead, you have the option to receive a badge once you become a Dementia Friend either by attending an Information Session in your community or by joining online. You can become a Dementia Friend here.

I’ve lost my Dementia Friends badge – can I have a replacement?

If you have lost your Dementia Friends badge, please email your details to [email protected]. The Dementia Friends team will do their best to arrange for a replacement to be sent out to you.

Dementia Friends pin badge

Many Dementia Friends choose to receive and wear their pin badge

Share your badge

Do you have a badge like one of these? Send us a photo of you wearing it with the hashtag #ForgetMeNotBadge and tell us why you wear yours

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This article was first published on 1 March 2019 and last updated on 28 April 2022.


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I am looking forward to the support and reports which are interesting and it has made me feel more relaxed. Many thanks in advance for the information and relaxation which I am hoping to enjoy in future - much appreciated in advance.

I have been reading the comments about dementia badges, and it seems to me that people with dementia should be able to choose to wear a badge if we want to.
I have had dementia for five years and am quite happy to be identified by a badge - in fact it would help shop staff to know that I might leave my wallet on the counter, or walk out without paying!

Martin..I hope you do not mind me writing to you,but I am so glad that you also wear a badge.I look at them as a badge of happiness and not something that defines us..Yes it alerts others that we need assistance sometimes,but it also makes us very special people too.It proves we are fighting something that some people find hard to understand.Take care martin.

I think this is a brilliant idea not only that dementia can be confusing for some people and their families support is the most important thing for people suffering with dementia its a brilliant organisation and I will be making a donation not now but later on my mum suffer from dementia later on in her life its very hard and can be very overwhelming at times I hope their is a cure for dementia and ongoing research helps to those families their positive things you can to to help so I will continue to read information on this website which I great

My mum has this awful illness too..and so did my dad. It has turned my mum into someone who will remember me one day and forget who I am the next.I just wish there was more we could learn about how this illness progresses and if there is anyway to slow it's progress and then we could hold on to our loved ones for a bit longer, I am going through it with a loved one for a 2nd time ..but dad's dementia was nothing like my mums and that is what makes it so complex.

Sarah .. sorry must be hard for the family .
Just confirmed today that my wife has the onset .
All my children went to the Charing Cross Hospital to hear the consultants.
I hear Galantamine helps ! Some from Daffodils !Hooe things get better..🙏

Harbir..Thank you so much for reaching out and for your suggestions about Galantamine..Next time we have an appointment I will ask about this..I am so sorry to hear that you will be on this journey now. I hope you will have the support and help that you will need,We are all here for each other,so please just reach out if and when you need to..take care and best wishes to all of your family.

Hello All. Do you do stickers for cars at all ?, if so where can l purchase a couple please.

They are commonly known as Decals. There are many companies that produce them. It might be worth checking with them, as Alzheimer's is not the only organisation that uses the 'forget me not'. I wear it for both institutions.

Would I be allowed to include the image of the three examples of pins in my blog post detailing how venues can be more dementia friendly? I would of course link back to this post for you.

Hi Becca,

Thanks for this - that image is fine to include.

All the best,

Alzheimer's Society website team

Please I need forget me not badges

Hi Pascal, thanks for your comment.

Our usual forget-me-not badges are available in our shop, here:

We also have badges for our forget-me-not appeal, which you can find here:…

Hope this helps,

Alzheimer's Society blog team

Today it appears that the water in my mother’s brain is effecting her cognitive skills. I know that they say God only gives us what we can handle but honestly I’m struggling more so seeing her slowly demising in front of my eyes 💜♥️

I am sorry to hear this, but I completely understand. I just lost my mom to dementia a few months ago.

Hi Janet, my husband had had this for a little while. I also am finding it very difficult. Thought it might be nice to message someone in a similar situation. It is so hard. He is 67, I am 57 my name is Sarah. My husband is Rog. He was diagnosed 5 and a half years ago. But I think he is near 8 years. I’m happy to message again. If I can find this message again lol. I’m not great at technology. Lots of love. Xxx

Where can I get a pin from plz to put in my wedding bouquets xx

Hello Emily,

Congratulations on your upcoming wedding!

We have a section of our Online Shop dedicated to Celebrations that includes meaningful keepsakes for your special day, including pins:

We hope this helps.

Alzheimer's Society blog team

Could I please have 4 dementia pin badges for my dementia ambassadors in the home I manage the care sector

Hi Sarah Jane,

These Dementia Friends pin badges aren’t available to buy. Instead, you have the option to receive a badge once you become a Dementia Friend by attending an Information Session online:

We hope this helps.

Alzheimer's Society blog team

My Alzheimer’s badge has lost its colour and I haven’t seen a donation box for a new one for a long time how do I get a new one please.

I do not have Alzeimers disease, but another sort of memory loss.

I work in a dementia home as a carer and have done for seven years. I would wear a dementia friend badge with pride if I had one.

On the big debate on whether to generally refer to people diagnosed with dementia as sufferers. I look at it this way I would not like to be looked at as sufferer unless I am actually suffering at a particular time. Eg I may live with depression but I am not always ' suffereing' from depression. It's the same with dementia. If you are constantly being referred to as a sufferer it really desempowers you and puts a negative label which affects you negatively. That said, I agree we should recognise good intentions.

Rita hi, My pet hate is when Dementia is referred to as a disease. My sister is not diseased, she has an illness , Dementia. I know that it can seem petty but it really annoys me.

For manyyears this flower has repeseted Masonically a we will not forget Brethren.

I havebeen involved for over 15 years and I have never heard of anything like this! How can I be sure that this is really from the Alzheimer Society? I am very skeptical. Please send me a message. Thank you, Claudine Coughlin

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