Join us for next year's Forget me not Appeal

In May, we asked everyone to join together and support the Forget me not Appeal to raise awareness and money for everyone living with dementia.

Thousands of people across the country donated to the Appeal and wore their badge in 2024.

The Appeal has now finished and we hope you will join us again in 2025.

Ron and Sheila

You helped fund dementia support and research

Every badge sold helps Alzheimer's Society provide help and hope to people affected by dementia. 

Your donations will help to fund Dementia Advisers like Sarah and fund research that will improve diagnosis and treatment for people living with dementia now and in the future.

Your support for the Forget me not Appeal helps me make sure nobody has to face dementia alone.

Sarah, Alzheimer's Society Dementia Adviser

Geraint's Dementia Adviser Sarah

Why wear a badge for the Forget me not Appeal?

I’ll wear my badge to thank Alzheimer’s Society for helping my dad, Muhammad’. Thank you for thinking of us and please give whatever you can.

Shahbaz, Alzheimer's Society supporter


Shahbaz with his dad Mohammed who has dementia