Frequently asked questions about Cupcake Day

When is Cupcake Day?

Our official day is on Thursday 17 June. If you can't make this date, dough-nut worry- you can take part on whatever day works for you! 

Where is my fundraising kit?

Our Cupcake Day 2021 fundraising kits are fresh out of the oven and we’re adding the finishing sprinkles. Your kit will be ready to fly through your letterbox in Spring.

If you have requested a digital fundraising kit, it should arrive in your inbox within a week. If you still haven’t received your kit after this time, please email the Cupcake Day team at [email protected] and we’ll send another out to you right away.

I’m under 16, can I still take part?

To organise a Cupcake Day you must be over 16 years of age. If you are under 16 years we ask that you organise your Cupcake Day with a responsible adult (who can request a kit and pay in donations).

Can I get any extra items from my fundraising kit?

You may be able to find a printable version of what you’re looking for on our website. If you’re looking for any decorative items for your day, such as paper plates, napkins, cake flags and aprons, you can purchase them from our online shop.

Are there any games I can play on my Cupcake Day?

Absolutely! We have plenty of games and activities available to download and print on our website, including colour-in bunting, guess the height of the cakes game, a bake-off competition and more. 

How do I pay in the money I’ve raised?

You can pay in the donations from your day on our website. Or, if you’d prefer, you can pay by card over the phone by calling 0300 222 5770, or by sending a cheque to:

Cupcake Day
Alzheimer’s Society
Scott Lodge
Scott Road

If you’re sending a cheque, please include the donation form at the bottom of the letter in your pack.

Can I share photos of my cakes on social media?

We’d love to see photos of your bakes and Cupcake Days! Please do share them with us on social media by using #CupcakeDay and tagging @alzheimerssoc on Twitter and Instagram or @alzheimerssocietyuk on Facebook.

What about Coronavirus?

The health and safety of you, your friends and your family is the most important thing right now. If you're taking part in Cupcake Day please ensure you are following guidance set by the Government around social distancing and self-isolation at the time of your event. This is especially important if you care for someone living with dementia or other vulnerable people. Check for the latest information here: