Frequently asked questions about Cupcake Day

What is Cupcake Day?

On Thursday 18 June, people across the UK will get together to raise money for people affected by dementia and we knead all the help we can get to make this year bigger and batter than ever.

Cupcake Day is for the bakers, the fakers, the buyers and the bringers. No matter how you host your day all that matters is you have some tasty treats (home-made or shop-bought, we’re not fussed!) and raise some ‘dough’.

When is Cupcake Day?

Our official day is on 18 June. If you can’t make this date, dough-nut worry – you can take part on whatever day works for you!

Can I host my Cupcake Day on a different date?

Yes! You can host your Cupcake Day on whatever day is convenient for you. Please email us to let us know if you are hosting on a different date so we can support you along the way.

Where is my fundraising kit?

Our Cupcake Day 2020 fundraising kits are fresh out of the oven and we’re adding the finishing sprinkles. You kit will be ready to fly through your letterbox in Spring.

If you have requested an electronic fundraising kit, it should arrive in your inbox within a week. If you still haven’t received your kit after this time, please email the Cupcake Day team at [email protected] and we’ll send another out to you right away.

I’m under 16, can I still take part?

To organise a Cupcake Day you must be over 16 years of age. If you are under 16 years we ask that you organise your Cupcake Day with a responsible adult (who can request a kit and pay in donations).

Can I get any extra items from my fundraising kit?

You may be able to find a printable version of what you’re looking for on our website. If you’re looking for any decorative items for your day, such as paper plates, napkins, cake flags and aprons, you can purchase them from our online shop.

Are there any games I can play on my Cupcake Day?

Absolutely! We have plenty of games and activities available to download and print on our website, including colour-in bunting, guess the height of the cakes game, a bake-off competition and more. 

How do I pay in the money I’ve raised?

You can pay in the donations from your day online. Or, if you’d prefer, you can pay by card over the phone by calling 0330 333 0804, or by sending a cheque to:

Freepost Plus RTXL-AYHH-RYRL
Cupcake Day
Alzheimer’s Society
Scott Lodge
Scott Road

If you’re sending a cheque, please include the donation form at the bottom of the letter in your pack.

Can I share photos of my cakes on social media?

We’d love to see photos of your preparations and Cupcake Days! Please do share them with us on social media by using #CupcakeDay and tagging @alzheimerssoc on Twitter and Instagram or @alzheimerssocietyuk on Facebook.