Fundraising

Read the full version of our Trustees' Annual Report & Financial Statements 2022/23

Thanks to the commitment and generosity of our loyal supporters, we’re helping those who desperately need help today and hope for the future


  • Over 7,000 people supported our cost-of-living appeal which funds specially trained advisers
  • Over a quarter of a million miles run, swum, cycled, or walked by dedicated supporters
  • For every pound we spent on fundraising activities, we saw £2.59 in return

Game for a gala

Our two senior volunteer boards - Sport United Against Dementia and Insurance United Against Dementia – joined forces for the United Against Dementia gala in March 2023. The flagship event hosted 200 guests at Lord’s Cricket Ground and raised an enormous £150,000 which is supporting vital diagnosis research at the UK Dementia Research Institute.

The start of something special

Topps Tiles launched their five-year partnership with Alzheimer’s Society in 2022, which is set to raise £1 million. Over the summer their Tour de Topps event raised over £10,500. This has been their most successful summer of fundraising to date.

Making waves at Wembley


Last year we began working with the Football Association (FA) to help make Wembley Stadium a dementia-friendly space. After feedback from 24 people living with dementia, the FA have forged ahead with improved accessibility information and rolled out dementia-specific training. For the first time ever, the FA renewed their charity partnership, giving us an extra year to make football unforgettable.

We want to say a heartfelt thank you to all our supporters.


“We want to give a huge thank you to all those who have donated and fundraised for us, to our hardworking volunteers and employees, to the incredible researchers, clinician and PHD students, and to those who tirelessly campaign to make dementia the priority it should be. And we want to give a special thank you to the people who are at the centre of everything we do at Alzheimer's Society - those of you who are living with dementia.”

Thank you