Dementia Support Line
Our refreshed brand
Read the full version of our Trustees' Annual Report & Financial Statements 2022/23
Our new brand
We’ve made our brand more consistent through our logo, colour palette, strapline, tone of voice and messaging so it’s easier to understand who we are and what we do.
Why we refreshed our brand
To reach more people living with dementia and to have wider impact, we need to be recognised as the UK’s largest dementia charity.
How did we refresh our brand?
We’ve made our brand more consistent through our logo, colour palette, strapline, tone of voice and messaging so it’s easier to understand who we are and what we do.
Increasing our impact
By building greater brand awareness, we can also reach more people who want to work for us, volunteer for us, partner with us, fundraise for us and donate to us.
The vow you make when you get married is to be together for better, for worse, in sickness and in health, for richer and for poorer. And in this campaign, Alzheimer’s Society is vowing to be there to support us along the way.
Raymond and Cynthia took part in our refreshed brand campaign, which highlights the changing nature of relationships following a dementia diagnosis.
Read moreRaymond and Cynthia’s story
‘I couldn’t believe Raymond was on a billboard, just couldn’t believe it. It knocked me out straight. But I loved it.’
Married for nearly 55 years, Raymond and Cynthia James have shared the devastating impact dementia has on their relationship. Originally from the Caribbean island of Trinidad, they were married in 1968 at a Fulham
church and went on to have children and grandchildren.
‘The vow you make when you get married is to be together for better, for worse, in sickness and in health, for richer and for poorer. And in this campaign, Alzheimer’s Society is vowing to be there to support us
along the way.’
It was Cynthia who first noticed something was wrong with Raymond’s health, long before her husband was diagnosed with Alzheimer’s Disease in 2017.
‘For five years I was saying to Raymond and the kids that something was wrong. He would just sit there like a little child lost, or he’d get annoyed for no reason and scream out. He wasn’t the same guy.’
Raymond acknowledged he was experiencing memory problems, but didn’t think it was dementia.
‘I only thought I was very forgetful,’ he says. ‘When I went upstairs, I didn’t know what I’d gone up for. But most people do that, so I didn’t think.’
Life, after Raymond’s diagnosis has been challenging for the couple, but they were more than happy to share their story for the campaign to raise awareness of the Society, and have their photograph taken by Mary
McCartney for the billboards.
‘It’s important for people with dementia to be able to share their stories. Nobody knows what’s going on at first,’ says Cynthia. ‘I didn’t know until 2017. I didn’t know anything about Alzheimer’s because it wasn’t
on TV.
Raymond and Cynthia’s involvement in the campaign has raised awareness of dementia and signposted people to the Society who need help and support, while also urging supporters to donate.
Raymond and Cynthia took part in our refreshed brand campaign, which highlights the changing nature of relationships following a dementia diagnosis.