Spotlight: Chris Gottlieb, Director of Marketing and Communications

Meet Chris Gottlieb, who is Alzheimer’s Society’s Director of Marketing and Communications.

Why dementia, why the Society? 

Like lots of other people, I have deep family connections with the cause. Both dementia and Alzheimer’s Society do not have the recognition or prominence they deserve in society.

We have a unique opportunity to change this and make positive change for the lives of people affected by dementia. It is a privilege to be doing this role.

Chris Gottlieb

How to fill an unexpected day off? 

It would involve some sort of sport and trying to pretend that I am younger than 52! There would be a nice lunch or dinner with the family. A trip to the cinema or theatre would top off a great day. 

Proudest achievement? 

Lots of personal moments, including getting married and the birth of my two children. Also my youngest child starring in the West End and on the BBC in David Walliams’s The Midnight Gang on Boxing Day, and my oldest being accepted into Cambridge University. 

Career wise, leading the redesign of BBC News and winning an award for the best content marketing and communications campaign in the world whilst promoting London tourism. 

At Alzheimer’s Society, winning PR Week’s best external relations campaign for our COVID response work as well as a gold at the Shark international advertising awards for our Cure the Care System campaign. The thing I’m proudest of is that these campaigns were ultimately about helping people affected by dementia. 

Worst advice you’ve been given? 

Being told you are not good enough or that you can’t do something. It’s a red rag to a bull for me! 

Biggest priority for coming months? 

To raise awareness of Alzheimer’s Society so that we can support more people affected by dementia and attract more supporters.

Of course, a big part of this will be through Dementia Action Week from 16–22 May, but it’s a focus for me and my team all year round. 

Most important thing learned from a person with dementia? 

That they should be valued like any other human being, and that they play an important role in society. 

Most looking forward to? 

Raising awareness of Alzheimer’s Society for the benefit of people affected by dementia, so more people know how to get support and more people can support us. 

Dementia together magazine is for all Alzheimer’s Society supporters and anyone affected by the condition.
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