Our amazing supporters have made sure Alzheimer’s Society can continue to do its vital work

It would be remiss to talk about what I do and not acknowledge the impact that COVID-19 has had on all aspects of fundraising over the last two years. 

There has been a lot of uncertainty and change, and many challenges. It hasn’t been easy but it has been rewarding, and the opportunities for growth, reflection and relationship-building have been in abundance.

For my team, it’s been fabulous to begin meeting fundraisers and other supporters in person again.

Determination

One key theme over the last two years has been the determination, resilience, and ability to adapt displayed by many of our amazing fundraisers. One long-term supporter, Mark Bingham, springs to mind as a beacon of hope, even in such difficult circumstances. 

Mark has been a star fundraiser in Northern Ireland, raising just short of £50,000 in the past few years.

Both Mark’s parents had dementia, and this compelled him to raise awareness and vital funds – and so Rock for Alzheimer’s was born.

Growing from strength to strength over the last eight years, this rock concert in one of Belfast’s most iconic venues, the Empire, is a much-loved staple in the calendar. Unfortunately, the pandemic struck  and the event could not go ahead as planned. 

Rescheduled

Determined not to cancel the event, Mark has rescheduled the date several times due to restrictions yet remains hopeful that Rock for Alzheimer’s can take place in all it’s glory in early 2022.

Conscious of the gap in funds raised, Mark gathered the bands together (virtually of course) and they agreed to release a series of videos on social media to keep the momentum of raising awareness and funds for Alzheimer’s Society on the radar of fans and ticketholders.  

This was no easy task, as lots of recording, editing and publishing skills had to be learned. Yet Mark and the bands remained focused and achieved far more than they ever hoped for.  

Inspiring

Mark is just one example of many who remained focused on a world without dementia over the last two years. Their unwavering determination to adapt and overcome challenges has been incredibly inspiring and kept spirits high in difficult times.

It has also paved the way for an exciting, prosperous and passion. fuelled future for our fundraising.

After a period of uncertainty, I am very excited to embrace a variety of old and new ways to fundraise, to work better together and to make a difference to anyone affected by dementia in 2022.