London Marathon

Virgin Money London Marathon

Event Type Running
Date 26 April 2020
Location London, UK
Registration Fee £100
Fundraising Target £2,000
Level Tough

The Virgin Money London Marathon is the largest annual fundraising event on the planet, this year runners are set to have raised over £1 billion for good causes since the race began in 1981.

We'd love for you to run this incredible race for Alzheimer's Society to help beat the UK's biggest killer. 



London Marathon

As well as helping to change the lives of people affected by dementia, there are some great benefits to joining our team for the London Marathon. Unite with us and we will support you through every step of your journey.

Whether you apply for a charity place or already have your own place, by joining our team you will receive:

  • a support pack with fundraising help and materials
  • a free running top to wear on race day
  • detailed training guides for different abilities and personalised support from our experts 
  • an invitation to a training day with our coaches
  • 8 cheer points throughout the race and a post-event party in a central London hotel
  • access to a Facebook group where you can chat to other runners
  • support from our dedicated events team to help you smash your fundraising target

Charity entries

Registration is now closed for 2020, but you can apply for a place on our 2021 team (the event will be held on 25 April 2020). We will be reviewing our applications throughout the summer and will have contacted everyone about the outcome by the end of October 2020.

Apply for a 2021 charity place

Own place entries

If you were successful in the public ballot,  we’d love to have you on join Team Alzheimer's Society. You'll have no minimum fundraising target, we want to help you raise as much as you can. We can help you prepare for the race, and send you a fundraising pack, training plan, running top and other helpful information for the big day! Please fill out our online form to get started.

Join our cheer team

Not running? You can still do something incredible and make a difference to people affected by dementia, while soaking up the atmostphere of the world's greatest marathon.

Join our cheer team at the London Marathon. We are looking for enthusiastic volunteers to support our runners on the course.

Sign up to join our cheer team

Contact us

If you have any other questions about this event please get in touch with our team on 0330 333 0804 or [email protected]

We know that fundraising can be just as challenging as the event, but we’ll be here to support you every step of the way. 

When you sign up to run for us, you will receive a support pack with tips and advice to help you with your fundraising, allowing you to make a difference to people living with dementia. 

How your money helps

Every penny you raise for Alzheimer’s Society helps provide vital support for people affected by dementia.

Find out how your fundraising helps 


Kick-start your fundraising by setting up a JustGiving page. You can easily share your page with your friends, family and colleagues on social media and email. 

With JustGiving your fundraising money is  automatically sent to us, Gift Aid collected, and your sponsors thanked.

Paying in your fundraising money

You can easily pay in your money online, by phone or cheque.

Make a payment

Promote your fundraising

We have tips and advice on how to spread the word about your fundraising. Inspire your friends, colleagues and local community to support you.

Get advice on promoting your event

Fundraising resources

We have load of useful downloads and information over on our London Marathon Fundraising Hub.

Go to the Fundraising Hub

We were delighted to be the official Charity of the Year for the 2019 Virgin Money London Marathon, leading the charge towards a cure for the biggest health threat facing society. 

Our Dementia Revolution campaign was for one year only, and in 2020 you can run for Alzheimer's Society to continue raising awareness and much needed funds for the cause. 

When will I hear about my ballot results?

The public ballot results are announced in late October. 

What are you looking for in a charity place application?

We'll be taking into account your connection to our cause and motivation behind wanting to run the Virgin Money London Marathon for Alzheimer's Society. We will also look at your fundraising goals and plan to raise as much money as you can to help beat dementia. Make sure to be as detailed and imaginative as possible!

When do I have to raise the minimum sponsorship for a charity place by?

We would expect you to hit your minimum pledge target 8 weeks after marathon day. Our Running Team will be there to support you every step of the way with fundraising advise and materials.  If you think might struggle, please contact us so we can support you with your fundraising or give you extra time if necessary.

Can I change my charity place application?

If you'd like to make any updates to your charity place application, please email [email protected]

What happens if I don't raise the minimum sponsorship for a charity place?

It's incredibly important that each charity place runner meets the minimum sponsorship pledge, to help us fund vital research and services for people affected by dementia. There is no legal obligation to make up the shortfall, but if you don't meet your target it is likely to impact on your future chances of gaining an event place with our charity. Please do contact us if you require fundraising advice. In some circumstances it will be possible to have some extra time to meet the fundraising requirement.

When will I know if I have a charity place?

All charity place applicants will be notified by November 2020. The final date for any runners to register with London Marathon is the end of January.