Dementia Support Line
TCS London Marathon 2027
- Date:
- Starting location:
- Greenwich Park, London
- Registration fee:
- £100
- Fundraising target:
- £2,500
- Level:
- Tough
Applications for a charity place in the 2027 London Marathon are now open.
Running for Alzheimer’s Society
Take on the London Marathon for Alzheimer’s Society and help stop dementia devastating lives. You’ll need to pay a registration fee of £100 and set a fundraising target of £2,500. We’ll be there to support you every step of the way, and the money you raise will help fund vital support and life-changing research.
When you run for us, you'll receive:
- a support pack with fundraising help and materials
- a free running top to wear on race day
- detailed training guides for different abilities and personalised support from our experts
- access to a Facebook group where you can chat to other runners
- support from our dedicated events team to help you smash your fundraising target
- the biggest cheers on race day and an invite to our post-race marquee for well-deserved refreshments.
Own place entries
If you receive a place in London Marathon 2027 through the ballot, you can still use your place to run for Alzheimer's Society. There's no registration fee and we'll be there to support you every step of the way. Simply set your own fundraising target and we'll work with you to help you smash it.
Fundraising for Alzheimer's Society
We know that fundraising can be just as challenging as the event, but our expert team will be on hand to help. Your support pack will help get you started, and we’ll be in regular contact with support, advice and ideas. You can also get support through our fundraising hub and collecting your fundraising using JustGiving.
JustGiving
If you're successful in getting a place through the public ballot or one of our charity places, you'll be able to set up a JustGiving page. You can easily share your page with your friends, family and colleagues on social media and via email. Plus, everything happens automatically.
The money you donate is sent to us, your GiftAid is collected and your sponsors thanked. Job done!
Our fundraising hub
From posters and sponsorship forms to social media badges and advice on promoting an event, find all the resources you need to smash your fundraising in our fundraising hub.
Frequently asked questions
Contact us about the London Marathon 2027
Got a question about this event? Get in touch and we'll respond as soon as we can.
Other events
Not a runner? Find out more about volunteering
You can still do something incredible and make a difference to people affected by dementia.
We’re looking for enthusiastic volunteers to cheer our team of runners over the finish line. We'll kit you out with an Alzheimer's Society t-shirt and provide you with everything you need to have an amazing event day experience.
You'll help to set them on their way to raising even more money to change the lives of people affected by dementia. And we can guarantee you'll have a great time!
The public ballot will be open at the end of April. Entrants will find out if they're successful around July 2026.
We're looking for applications that provide lots of detail about why you would like to run for Alzheimer's Society and multiple ideas about how you might fundraise. The more detail the better!
You can find all the event day information for the 2026 event on our TCS London Marathon website here, under the 'Event Week' tab.
It's incredibly important that each charity place runner meets the minimum sponsorship pledge, to help us fund vital research and services for people affected by dementia.
There is no legal obligation to make up the shortfall, but if you don't meet your target it is likely to impact on your future chances of gaining an event place with our charity.
Please do contact us if you require fundraising advice. In some circumstances it will be possible to have some extra time to meet the fundraising requirement.
Please send in all donations by 7th June 2026. That's six weeks after the event.
If you'd like to make any updates to your charity place application, please email [email protected] before 30 June.
We'll aim to let people know the outcome of their application by the end of July 2026.
You can order your top when you complete our registration form, or by emailing [email protected]
Let us know your size, we can offer XS to XXL, and you can choose between a vest or a t-shirt.
We'll send your top to you in the post about a month before race day.
We’ll send out a link to our Training Zone in your welcome emails. You'll find our training guide and plans for every ability, as well as loads of other advice covering things such as nutrition, injuries and pacing.
We’ll also give you contact details for our expert running coaches, so you get in touch directly with them if you have any questions.
If you’re collecting money on a JustGiving page, there’s nothing you need to do, your sponsorship comes directly to us.
If you have collected any cash, you can bank it and pay in using one of these options:
Of course! Please let us know when you sign up by creating a team. Your team members can then join you by clicking on the ‘find’ button and typing in either the team captain’s name or your team name.
The fundraising target for charity places is still £2,500 per person but you're welcome to combine your targets into one team total.
This event is open to everyone aged 18 or over on race day.