Insurance Day for Dementia

30 November
Three fundraisers in Alzheimer's Society gear

Insurance Day for Dementia

On Thursday 30 November 2023, the insurance industry is uniting against dementia to fund further investment into pioneering research. There has never been a more exciting time in dementia research. With the support of the insurance industry, we can be at the heart of changing the landscape for future generations.
Help end the devastation caused by dementia this Insurance Day for Dementia

How do I get involved in Insurance Day for Dementia?

It's easy to get involved with Insurance Day for Dementia. This year, we're delighted to once again have the generous support and commitment of Zurich Community Trust to make donations and fundraising go the extra mile

Donate an amount to be matched 

Make an online donation - this can be a corporate donation or you can pay in your team fundraising. 

Take part in fundraising activities

Email us at [email protected] and we can tell you about what we've got planned for the day. From pop-ups at insurers offices, an online lunch and learn, and a networking drinks reception we'd love to have you join us.

The Insurance Day for Dementia is a chance for the insurance sector to unite for a day to fundraise and raise awareness of dementia. You can take part in a fundraising event in the lead-up to the day or you can host something on the day itself in December. The possibilities are endless!

Almost half of the 300,000 people working in the UK insurance sector will be affected by dementia in their lifetime, either directly or through a loved one. 

This Insurance Day for Dementia, on 30 November, we want as many people as possible in the industry to pledge their support.

When we stand united, we can have a big impact. Last year, the Insurance Day for Dementia raised over £171K for our vital services to help us provide support for even more people affected by dementia.  

'As an industry that prides itself on protecting people and society in times of crisis, we must play our part in combatting the devastating effects of dementia. 

The Insurance Day for Dementia is an opportunity for everyone across the industry to come together and make that difference.

'No matter how big or small, every donation counts.'

- Andy Tedstone - Group Broking and Placement Director, PIB Insurance Broker, and IUAD board member

Simply follow the steps below, or ask us if you have any questions:

1. Donate through your business or get in touch if you'd like to fundraise

We can send you a fundraising toolkit that's full of fundraising ideas and information about the day. You can sign up alone or as a team. Ask your friends and colleagues in the industry to join you. 

2. Promote the day to your staff or colleagues

Whether it’s virtual fundraising from home, a dress-down day, a bake sale, a walking challenge or a lunch and learn, any way you choose to get involved will make a difference. 

3. Fundraise on 30 November

Share updates or pictures of your activity on social media to encourage others to take part using the hashtag #IUADday. Or you can simply make a donation instead.

4. Make a donation

Choose what works for you:

  • Make an online donation to Insurance United Against Dementia
  • Create a JustGiving page for your fundraising.
  • If you’d like to donate via BACS, please email us at [email protected] for details.
  • If your business chooses to match the funds raised by staff, or pledge a company donation towards the cause, please let us know! 

Funding vital dementia support and research

There are currently around 900,000 people living with dementia in the UK. This is projected to reach 1.6 million by 2040. 

By taking part on 1 December, you’ll be helping people like Peter, whose story you can view below.

Watch Peter's story

Need help with your fundraising?

Our toolkit has lots of great ideas about how you can get the most out of your Insurance Day for Dementia. 

Email us at [email protected] and tell us about your plans or if you need a hand with fundraising. 

Join the Insurance Day for Dementia

Donate below or email us to take part in Insurance Day for Dementia 2023.

Join us today