Insurance United Against Dementia

Carer supports elderly man with dementia

One industry with one goal

Insurance United Against Dementia is an Alzheimer’s Society movement created and championed by leaders from across the insurance industry. Together, we will raise £10 million to take on the 21st century’s biggest killer.

Why is IUAD so important?

There are currently 900,000 people living with dementia in the UK. With no cure and limited treatments, one in three people will develop the condition in their lifetime.

This disease has a devastating personal impact, but also far-reaching consequences for society as a whole – it currently costs the UK economy over £34 billion every single year.

What has IUAD achieved?

So far, IUAD has raised over £6.8 million to help fund Alzheimer’s Society’s support services and research programme, providing help for today and hope for tomorrow.

IUAD is also committed to driving awareness across the industry of the support available to staff and customers affected by the disease.

Make a donation

Donate to IUAD now and help us provide critical support to help people affected by dementia and continue to find hope for the future through research. 

Donate now

How can I get involved with IUAD?

Fundraise for us

You can sign up to Insurance Day of Giving. This is our flagship event which brings together the industry to fundraise and raise awareness of dementia.

You can also play your part by taking part in one of our other fundraising events, such as a run or a trek.

We have a series of physical challenges that you can take part in individually or as a team or you can always organise your own. We’d love to help you!

Become one of our partners

Corporate Partner

Corporate partners are working to make their businesses more dementia friendly. Partnerships with organisations in the insurance sector help us to raise vital funding and awareness of dementia and make large-scale change to the lives of people living with the disease.

If you’d like to find out more about becoming a partner, you can email our team.

IUAD Partner

You can make a personal commitment to the campaign by becoming an IUAD Partner. Your donation will support ground-breaking dementia research and help us continue to provide support for those living with dementia in our society today.

IUAD Advocate

IUAD Advocates is a growing network of industry professionals who are helping to drive greater awareness of dementia and the support available to colleagues and customers.

Advocates can get involved in lots of different ways, from becoming a Dementia Friends champion and delivering sessions to others, to leading a fundraising event, or speaking about IUAD at an event or on a webinar. Please email our team to find out more.

Follow IUAD on social media

Spread the word and get involved by following us on LinkedIn or Twitter.

LinkedIn Twitter

What does IUAD fund?

IUAD want to raise £10 million to fund vital support services that provide help for people living with dementia today and crucial research that gives hope for tomorrow.

From our vital Dementia Advisers to pioneering Early Career Researchers, IUAD makes sure no one has to face dementia alone.

By getting involved, you can help people like Peter, whose story you can watch below.

Support is available for people affected by dementia

Dementia Connect support line
Our dementia advisers are here for you.
Talking Point
Visit our online community to get advice, share experiences, connect.
Get in touch

Please email our team if you'd like to learn more about Insurance United Against Dementia.

Email us

IUAD board and corporate partners

Board members

Members of the IUAD Board include: 

  • Richard Dudley, Aon (Chair) 
  • Andy Tedstone, PIB Group 
  • Benedict Burke, Crawford & Co 
  • Chris Wallace, QBE 
  • Clare Hatcher, QBE 
  • Hannah Dixon, Sedgwick 
  • Jo Coles, WTW 
  • Paul Jack, Lockton 
  • Peter Hamilton, Zurich 
  • Rose St Louis, Lloyds Banking Group  
  • Ross Harrington, Aviva 
  • Simon Beale, Damhurst & Co  
  • Vanessa Chance, Secnewgate Communications

Corporate partners

Thank you to our corporate partners: 

  • AmTrust International 
  • Amwins 
  • Arch Insurance  
  • Aston Lark 
  • AXA UK 
  • Crawford & Company 
  • Harbour Underwriting  
  • Howden Group Holdings 
  • Liberty Managing Agency 
  • Sedgwick International UK 
  • Swinton Insurance  
  • Talsen  
  • WTW