Corporate partners are working to make their businesses more dementia friendly. Partnerships with organisations in the insurance sector help us to raise vital funding and awareness of dementia and make large-scale change to the lives of people living with the disease.
If you’d like to find out more about becoming a partner, you can email our team.
Insurance United Against Dementia
Insurance United Against Dementia is an industry movement created and championed by leaders across insurance, in partnership with Alzheimer’s Society. Together, we will raise £10 million to help end the devastation caused by dementia.
Register to become a Dementia Friend!
Dementia Friends is the biggest ever initiative to transform how the nation thinks, acts and talks about dementia.
By participating, you will become an integral part of our collective effort to tackle the challenges related to dementia.
Why is IUAD so important?
There are currently 900,000 people living with dementia in the UK. With no cure and limited treatments, one in three people will develop the condition in their lifetime.
This disease has a devastating personal impact, but also far-reaching consequences for society as a whole – it currently costs the UK economy over £34 billion every single year.
What has IUAD achieved?
So far, IUAD has raised over £8 million to help fund Alzheimer’s Society’s support services and research programme, providing help for today and hope for tomorrow.
IUAD is also committed to driving awareness across the industry of the support available to staff and customers affected by the disease.
Make a donation
Donate to IUAD to provide further support to enable more breakthroughs in dementia research, providing hope for the future and to help us provide critical support to people affected by dementia right now.
How can I get involved with IUAD?
Fundraise for us
You can sign up to Insurance Day for Dementia. This is our flagship event which brings together the industry to fundraise and raise awareness of dementia.
You can also play your part by taking part in one of our other fundraising events, such as a run or a trek.
We have a series of physical challenges that you can take part in individually or as a team or you can always organise your own. We’d love to help you!
IUAD board and corporate partners
Become one of our partners
You can make a personal commitment to the campaign by becoming an IUAD Partner. Your donation will support ground-breaking dementia research and help us continue to provide support for those living with dementia in our society today.
What does IUAD fund?
IUAD want to raise £10 million to fund vital support services that provide help for people living with dementia today and crucial research that gives hope for tomorrow.
We are hugely grateful to all our supporters past and present for helping raise £8million to date. Your support has had an incredible impact on people affected by dementia.
From funding vital Dementia Advisers who make sure no one has to face dementia alone, supporting grants for future dementia research leaders through Early Career Researchers, and with funds directed to the UK Dementia Research Institute and the pioneering work which will change the dementia landscape forever.
By getting involved, you can help people like Peter, whose story you can watch below.
Support is available for people affected by dementia
Dementia Support Forum
Visit our online community to get advice, share experiences, connect.
Get in touch
Please email our team if you'd like to learn more about Insurance United Against Dementia.
Members of the IUAD Board include:
Thank you to our corporate partners: