Dementia Action Week

This Dementia Action Week, 18 - 24 May 2026, we will continue to raise awareness of dementia, the UK's biggest killer, by sharing the stories behind the Forget Me Not.

Share your Forget Me Not story

It’s only by coming together we can beat dementia – by giving vital support to those who need it, funding ground-breaking research, and campaigning to make dementia the priority it should be.

Tell us why you wear your Forget Me Not and we will share it on our story wall.

Share your Forget Me Not story
Dementia is the UK's biggest killer, it affects us all and it devastates lives.
Every 3 minutes someone in the UK develops dementia.
1 in 3 people born in the UK today will go on to develop dementia in their lifetime.

Dementia Action Week is an awareness campaign led by Alzheimer’s Society, bringing people and organisations together to act on dementia.

This year, we're encouraging everyone to join the Forget Me Not Appeal. 

Behind each Forget Me Not badge, there are stories of lives devastated by dementia and when we all wear the badge together, it becomes a movement of hope, action and unity. 

A visible reminder that it will take a society to beat dementia.

Dementia stories

Howard's story

Howard was diagnosed with vascular dementia in 2021 – he shares his story and how Alzheimer’s Society has helped him.
Read more

Kathy's story

Kathy tells the story of her experience with Alzheimer's disease and how she enjoys Alzheimer's Society's 'Singing for the Brain' groups.
Read more

Forget Me Not badge for dementia

The Forget Me Not is a symbol for anyone who wants to raise awareness of dementia and support people affected by the condition.
Read more

Help us to spread the word

Download Dementia Action Week resources including posters, flyers and banners to help spread the word about making dementia diagnosis a priority.

Download resources