Join our team today and help us change the game.
Help us change the game to end the devastation of dementia
We’re rallying the world of sport to help us overcome the challenge of dementia. Because success in sport, and in life, is never a solo act.
At the 2025 Alzheimer's Society International, England and Wales players are walking out at Wembley Stadium side by side with 22 football fans living with dementia as part of our FA partnership. These fans represent the many different faces of dementia, and will deliver the powerful message that it will take a united team to beat the UK’s biggest killer.
Just as sport shows the power of coming together for one cause, we’re building a nationwide team to beat dementia. It will take all of us. It will take a society.
Join our team today
Get dementia support
Symptoms Checklist
Helping you describe possible dementia symptoms to a GP or health professional
Contact us for support
Our dementia advisors are here to help people living with dementia
Find services near you
Find support services and activities near to where you live
Connect with others online
Join our online community of people living with dementia
Alzheimer's Society mascots
Football fans with dementia have been nominated to appear as mascots on 9 October for the England and Wales international at Wembley Stadium.
He started engaging with Newcastle United Foundation’s (NUF) dementia walking football provision when the sessions at NUCASTLE were launched, with the loving support of his brother Keith. Ken and Keith love the sessions so much they are accessing other NUF walking football provision on other days, helping maintain Ken’s active lifestyle and increase his confidence.
He is also a regular attendee at the club’s Memory Café, hosted at St. James’ Park.
Kenneth Farbridge, 69
Now, Anita is dedicated to spreading awareness of her journey so that others in a similar position don’t have to experience what she did and are able to receive a vital diagnosis - and the support it entitles them to.
She is an avid supporter of grassroots football, following her beloved Spennymoor Town home and away. She says being among the lads (as one of the few female hardcore Spennymoor fans) gives her a sense of belonging – the tight-knit group are all aware of her dementia, making sure to look out for her and give her any support she needs.
Anita Goundry, 58
Shelly attends local dementia cafés and groups around Norwich, including Duncan’s Club, run by Norwich City’s Community Sports Foundation.
Shelly Wurr, 59
He now regularly attends two groups close to where he lives in Birmingham, one for African Caribbean elders, as well as a dementia café. Howard’s mother had Alzheimer’s disease with Howard and his family helping to care for her.
Howard Ducille, 78
In 2014, Baldev was diagnosed with vascular dementia. Baldev and his wife Kulwant decided to join local groups in London following the diagnosis and continue regular visits, as well as having regular check-ins with their Alzheimer’s Society Dementia Adviser.
Baldev Grewal, 86
He played regularly as a teen, once playing against Leicester and England legend Gary Lineker, and was also the manager of his son’s team from under-7 to under-17, winning two league titles along the way. Now, he regularly watches his grandsons play too.
Steve’s early-onset diagnosis journey was difficult, having originally been misdiagnosed with mental health issues, but he has since been involved in helping sports clubs and venues improve their dementia accessibility and even met Sir Geoff Hurst at the first Alzheimer’s Society International in 2022.
Steve Freer, 65
He was first diagnosed with Alzheimer’s disease in 2017 when Cynthia noticed behavioral changes and that he was getting forgetful. Raymond is an advocate for the benefits of diagnosis and has taken part in lots of work for Alzheimer’s Society, including our brand activity ‘The Long Goodbye’ in 2023 where he appeared on social media and billboards.
Raymond James, 85
After struggling to see a GP during the pandemic and being told he was ‘too young’ to have dementia, Geraint was finally diagnosed with logopenic aphasia with Alzheimer’s disease in June 2022.
He lives with his wonderful wife Alison near Caerphilly in Wales and knows first hand the importance of teamwork, as he regularly attends a young person with dementia group, a Singing for the Brain group, a Music and Memories group, and a friendship group.
Geraint Roberts, 66
A retired decorator, he and his wife Sandra are both heavily involved at Leicester City in the Community, taking part in Silver Foxes and other local activities. Nigel has also been involved in our bespoke training programme delivered to football clubs, talking about his experience of dementia and attending live football.
Nigel Palmer, 73
Gill was diagnosed with frontotemporal dementia during the pandemic whilst still in her 40s. During this time, she started online sessions to teach sign language to others with dementia and aphasia to help them communicate, knowing herself how isolating and frustrating it can be to struggle with verbal communication. The support group, originally meant as a one-off, is still running today.
Gill lives in Kent now, but grew up in Liverpool and is a lifelong supporter of the Reds like the rest of her family. She loves to reminisce about Kenny Dalglish, Steven Gerrard and the club’s famous European comebacks.
Gill Ashington, 53