Help us change the game to end the devastation of dementia

We’re rallying the world of sport to help us overcome the challenge of dementia. Because success in sport, and in life, is never a solo act. 

At the 2025 Alzheimer's Society International, England and Wales players are walking out at Wembley Stadium side by side with 22 football fans living with dementia as part of our FA partnership. These fans represent the many different faces of dementia, and will deliver the powerful message that it will take a united team to beat the UK’s biggest killer.

Just as sport shows the power of coming together for one cause, we’re building a nationwide team to beat dementia. It will take all of us. It will take a society.

Join our team today

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Alzheimer's Society mascots

Football fans with dementia have been nominated to appear as mascots on 9 October for the England and Wales international at Wembley Stadium.

Two photos of Kenneth Farbridge with a football trophy and enjoying a drink
Ken is Newcastle through and through, having grown up...
Three images of Anita Goundry enjoying football
Anita, from Spennymoor, County Durham was diagnosed...
Two photos of Shelly Wurr, in front of a stadium and in a garden
Michelle (Shelly) was diagnosed with Alzheimer's...
Portrait of Howard Ducille and Alzheimer's Society mascot
Howard was born in Liverpool and is a big Liverpool...
Portrait of Baldev Grewal and Baldev playing football
Baldev was born in Tanzania, moving to England in...
Steve Freer with Sir Geoff Hurst at the 2022 Alzheimer's Society International
Steve is a passionate Leicester City fan and still...
Raymond James sitting in a garden in his Chelsea scarf
Raymond is a lover of music and football and a big...
Geraint Roberts in front of a lovely window view
Geraint Roberts has always been a massive sports fan...
A photo of Nigel Palmer in front of a Schmeichel shirt and a photo of him at a football ground
Nigel was diagnosed with mixed dementia in 2017 and...
A selfie of Gill Ashington outdoors with a zipped up coat and beanie hat on
In a long career in the health and care sector, Gill...