Help us change the game to end the devastation of dementia

We’re rallying the world of sport to help us overcome the challenge of dementia. Because success in sport, and in life, is never a solo act. 

At the 2025 Alzheimer's Society International, England and Wales players are walking out at Wembley Stadium side by side with 22 football fans living with dementia as part of our FA partnership. These fans represent the many different faces of dementia, and will deliver the powerful message that it will take a united team to beat the UK’s biggest killer.

Just as sport shows the power of coming together for one cause, we’re building a nationwide team to beat dementia. It will take all of us. It will take a society.

Join our team today

Get dementia support

Symptoms Checklist

Helping you describe possible dementia symptoms to a GP or health professional

Contact us for support

Our dementia advisors are here to help people living with dementia

Find services near you

Find support services and activities near to where you live

Connect with others online

Join our online community of people living with dementia

Alzheimer's Society mascots

Football fans with dementia have been nominated to appear as mascots on 9 October for the England and Wales international at Wembley Stadium.

Andy Pool in his football scarf
Following his dementia diagnosis at the age of just...
A seated photo of Adron O'Connor wearing his Bristol City shirt and a photo in front of the John Atyeo statue in Bristol
A highly skilled carpenter, Adron worked in theatre...
Peter Richardson holding a Manchester City football shirt
Peter is a lifelong Manchester City fan, who has...
Amanda Griffiths with her granddaughter holding a football trophy
Amanda, from Caerphilly, is a former cook, having...
Adrienne pictured on holiday with a loved one
A former nurse, Adrienne (known to her friends as...
Leyton George at an Alzheimer's Society Memory Walk
Leyton has been a football fan his entire life and...
Maria smiling, standing in a lounge space
Maria has loved playing football since her childhood...
Chris Griffiths in a football stadium
Whether playing himself in local leagues, watching...
Portrait of Camella Mills and Camella in front of a windmill
A retired chef with six children, Camella was...
Paul Harvey in the office next to Alzheimer's Society signage
Paul was just 48 when he was diagnosed with dementia...
A current photo of Susan Kelly beside an old photo of Susan with a relative
Sue is football mad and will watch any game she can....
Two photos of Peter Kilgariff with loved ones
Peter is a lifelong Preston North End supporter, even...