Insurance Day of Giving

What is Insurance Day of Giving?

Almost half of the 300,000 people working in the UK insurance sector will be affected by dementia in their lifetime, either directly or through a loved one. 

This Insurance Day of Giving, on 5 November, we want as many people as possible in the industry to pledge their support.

When we stand united, we can have a big impact. Last year, the Insurance Day of Giving raised an amazing £100,000. This year we aim to double our target, raising £200,000 for our vital services so that we can support for even more people affected by dementia. 

Insurance Day of Giving is a chance for the insurance sector to unite for a day to fundraise and raise awareness of dementia. You can take part in a fundraising event in the lead up to the day such as Step Up for Dementia, or you can host something on the day itself in November. The possibilities are endless!  

How to take part

It's easy to take part in the Insurance Day of Giving. Simply follow the steps below:

1. Sign up to receive our free fundraising toolkit

The toolkit is full of fundraising ideas and information about the day. You can sign up alone or as a team, why not ask your friends and colleagues in the industry to join you? 

2. Promote the day to your staff or colleagues

Whether it’s virtual fundraising from home, a dress down day, a bake sale, a walking challenge or a lunch and learn, any way you choose to get involved will make a difference. 

3. Step Up for Dementia

You can register to take part in a challenge that is running in September and October to lead up to Insurance Day of Giving. You can Step Up for Dementia by walking 10,000 steps a day for a month whilst fundraising for people living with dementia. We’ll be announcing how far the insurance industry have walked on 5th November. Sign up or email [email protected] if you have any questions.

4. Fundraise on 5 November

Share updates or pictures of your activity on social media to encourage others to take part, using the hashtag #IUADday. Or you can simply make a donation instead.

5. Make a donation

Choose what works for you:

• Online via our website
• Create a JustGiving page for your fundraising.
• If you’d like to make a donation via BACS, please email us for details.
• If your firm choose to match the funds raised by staff, or pledge a company donation towards the cause, please let us know! 

'As an industry that prides itself on protecting people and society in times of crisis, we must play our part in combatting the devastating effects of dementia. 
 
'The Insurance Day of Giving is an opportunity for everyone across the industry to come together and make that difference. No matter how big or small, every donation counts.'

- Andy Tedstone - Group Broking and Placement Director, PIB Insurance Broker, and IUAD board member

Funding vital dementia support

There are currently around 850,000 people living with dementia in the UK. This is projected to reach 1.6 million by 2040. 

The recent coronavirus pandemic has left most of these people cut off from the vital networks and loved ones that support them to perform everyday tasks and routines. In some cases, social isolation can irreversibly accelerate their condition.

Alzheimer’s Society is the only place many of these people can turn to, making our frontline services vital for hundreds of thousands of people. 

The Day of Giving is an opportunity for the insurance industry to come together to support essential frontline services and have a lasting impact on the lives of those affected by dementia. You’ll be helping people like Peter, whose story you can view below.

Watch Peter's story

Need help with your fundraising?

Our toolkit has lots of great ideas about how you can get the most out of your Day of Giving. 

Sign up to receive your free toolkit

Email us at [email protected] and tell us about your plans.

Don't forget to shout about it on social media too, with the hashtag #IUADday!