Insurance Day for Dementia

Thank you to all those across the insurance industry who united with us in 2025. Insurance Day for Dementia will return on 26 November 2026!

Insurance Day for Dementia (IDFD) 2026

Our industry-led webinar will be returning as part of IDFD 2026, with content and panellists to be announced in due course. Sign up to join us from 12.30pm to 1.30pm on 26 November 2026.

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Insurance Day for Dementia (IDFD) is the flagship fundraising event for the multi-award winning Insurance United Against Dementia (IUAD) campaign.

We are excited to share that Insurance Day for Dementia will be back on 26 November 2026, so save the date and check below for updates and ways to get involved.

Did you know that almost half of the more than 300,000 people working in the UK insurance sector will be affected by dementia in their lifetime, either directly or through a loved one?

IUAD's mission is not only to fund dementia-based services and life-changing research, but to spark real change within the insurance industry, offer vital support to colleagues who are affected, and to truly move the dial on dementia. This is something you can play a pivotal role in, by taking part in IDFD.

Celebrating the success of Insurance Day for Dementia 2025

Insurance Day for Dementia in 2025 was our biggest and best yet:

  • The industry raised £421,039 - 80% more than 2024
  • 152 businesses and 3093 colleagues got involved, more than doubling 2024's involvement
  • 428 colleagues became Dementia Friends
  • Collected donations at 12 tube stations, raising £13,500 - a 517% increase from 2024
  • 323 industry colleagues joined our lunch and learn webinar to learn more about dementia and it's impact - up 209% from 2024
  • 44 board donations equating to £171,931

Insurance United Against Dementia demonstrates the extraordinary impact the insurance industry can have when we unite behind a shared purpose. This year, the response has been exceptional, and the figures are more than numbers; they represent hope, progress, and the power of collaboration.

- Mark Heasman, Head of Engagement for the Z Zurich Foundation

Thank you!

Thank you to Z Zurich Foundation for match funding IDFD, donating £100,000 in match funds and £10,000 to represent the over 3,000 people who got involved.
A woman with ginger hair, a blue shirt and glasses holding a cake and smiling
IUAD champion Rebecca, who works at McLaren, hosted a bake sale in Manchester.
Two women in Alzheimer's Society vests smiling outside Tower Hill Station
Colleagues from Zurich taking part in the tube station takeover to raise money for IDFD.
A group of runners in Alzheimer's Society tops pose next to Alzheimer's Society's banners
IUAD board member Dave Carey’s personal challenge for IDFD 2025. He ran twenty 5km runs in twenty cities on the lead up to IDFD – this was the finale on the morning of IDFD.
Two men and two women sat on stools having a discussion
Behind the scenes of the IDFD webinar, hosted by IUAD board member Richard Dudley from BMS Group with Dr Richard Oakley from Alzheimer's Society, Rose St Louis from Scottish Widows and and Katrina Cowie from Aviva.

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