Insurance Day for Dementia

Insurance Day for Dementia will return on 26 November 2026.

Together, we can make a difference for people affected by dementia while bringing colleagues, clients and industry partners together in support of a cause that touches so many lives. 

As the UK’s biggest killer, it is rare to meet someone who hasn’t personally witnessed it’s impact on a loved one, friend or colleague.  

As the flagship event of Insurance United Against Dementia, Insurance Day for Dementia offers a range of opportunities to get involved, show your support and help drive meaningful change.  

Ways to get involved with Insurance Day for Dementia 2026

Insurance Day for Dementia webinar 2026

Our popular industry-led webinar returns as part of Insurance Day for Dementia 2026.

Join us from 12.30pm to 1.30pm on Thursday, 26 November 2026 for an engaging discussion featuring industry leaders and dementia experts. We'll be sharing insights, research updates, and inspiring stories.

By taking part in the webinar, you will help support people affected by dementia.  

For every attendee, the Z Zurich Foundation will make a £5 donation, turning your engagement into meaningful impact.

Sign up for the webinar

Get your Insurance Day for Dementia toolkit

Everything you need to take part is included in our Insurance Day for Dementia toolkit.

Whether you're planning a fundraising activity, making a corporate donation, taking part in our new prize draw, or bringing colleagues together for the webinar, our toolkit is packed with ideas, resources, and promotional materials to help you get involved.

If you would like to request a toolkit or have any queries, please contact the team at [email protected], who will be happy to help.

Make a corporate donation

Show your organisation's commitment to supporting people living with dementia through a corporate donation. Your support helps fund vital services, research and innovation work.

Email the IUAD team to get involved.

Bucket collect at a station

Gather a team and take part in one of our bucket collections across the country. It's a fantastic opportunity to raise awareness and collect donations while representing your organisation in the community.

Email the IUAD team to get involved.

Enter our new prize draw

New for 2026, everyone taking part in Insurance Day for Dementia will have the opportunity to enter our exciting prize draw. Full details, entry criteria and prizes will be shared shortly.

Together we can make an impact

Insurance Day for Dementia is an opportunity for the insurance industry to unite behind a common cause and demonstrate the positive difference we can make when we come together.

Register for the webinar and request your toolkit today to start planning your Insurance Day for Dementia 2026 activities. Thank you for your support. Together, we can create a future without the devastation of dementia. 

Insurance Day for Dementia in 2025 was our biggest and best yet:

  • The industry raised £421,039 - 80% more than 2024
  • 152 businesses and 3093 colleagues got involved, more than doubling 2024's involvement
  • 428 colleagues became Dementia Friends
  • Collected donations at 12 tube stations, raising £13,500 - a 517% increase from 2024
  • 323 industry colleagues joined our lunch and learn webinar to learn more about dementia and it's impact - up 209% from 2024
  • 44 board donations equating to £171,931

Insurance United Against Dementia demonstrates the extraordinary impact the insurance industry can have when we unite behind a shared purpose. This year, the response has been exceptional, and the figures are more than numbers; they represent hope, progress, and the power of collaboration.

- Mark Heasman, Head of Engagement for the Z Zurich Foundation

A woman with ginger hair, a blue shirt and glasses holding a cake and smiling
IUAD champion Rebecca, who works at McLaren, hosted a bake sale in Manchester.
Two women in Alzheimer's Society vests smiling outside Tower Hill Station
Colleagues from Zurich taking part in the tube station takeover to raise money for IDFD.
A group of runners in Alzheimer's Society tops pose next to Alzheimer's Society's banners
IUAD board member Dave Carey’s personal challenge for IDFD 2025. He ran twenty 5km runs in twenty cities on the lead up to IDFD – this was the finale on the morning of IDFD.
Two men and two women sat on stools having a discussion
Behind the scenes of the IDFD webinar, hosted by IUAD board member Richard Dudley from BMS Group with Dr Richard Oakley from Alzheimer's Society, Rose St Louis from Scottish Widows and and Katrina Cowie from Aviva.

Support Alzheimer's Society's work

By making a donation, your helping us support people with dementia today, and in the future.

Make a donation