Actress Ruth Jones launches Dementia Awareness Week™ 19-25 May 2013

Ruth Jones and lady with dementia

Published 20 May 2013

Worrying changes nothing. Talking changes everything.

Dementia Awareness Week™, our annual flagship awareness-raising campaign in England, Wales and Northern Ireland, has kicked off. The theme of this year’s campaign is talking.

We’re delighted to announce that actress, Ruth Jones, is supporting Alzheimer’s Society for the first time by fronting the campaign. She features in a special video about the importance of talking about dementia.

There are 800,000 people with dementia in the UK, and this number is set to rise to one million by 2021. So, it’s not surprising that so many people are worried about it. In fact, people over 55 now fear dementia more than any other disease, including cancer.

This Dementia Awareness Week™ we want to get as many people as possible talking about dementia, as the more we talk about it, the more we’ll know, and the more prepared we’ll be to face it.

Watch Ruth talk about Dementia Awareness Week™

There are lots of ways you can get involved in the campaign:

  • Join the conversation on Twitter - use our hashtag #TalkDementia and then head over to to see what everyone’s talking about on our word cloud.
  • Get people talking – download and display flyers and posters to promote the campaign and get people talking.
  • Read and share our talking tips - there's a booklet to download (also available in Welsh) and some short films with advice on starting difficult conversations about dementia. You can also download a booklet called Five things you should know about dementia (also available in Welsh).
  • Share our video: Watch and share our video featuring Ruth Jones telling us why she think it’s important to talk about dementia.

There are lots of events taking place across England, Wales and Northern Ireland. To check out what’s going on near you, contact your local office or follow your local Facebook and Twitter accounts.

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