Unforgettable football: England team play international match in nameless shirts to raise awareness of dementia

The England men’s team took to the pitch today (SAT) in nameless shirts at the first ever Alzheimer’s Society International match to raise awareness of dementia.

As part of The Football Association’s (FA) partnership with the leading dementia charity to support players and fans affected by dementia, the nation watched on as the squad returned to the pitch after half time with the names missing from their shirts, driving home the idea that football should be unforgettable.

England players Luke Shaw, Jordan Pickford and Ollie Watkins, pictured in shirts with no names to raise awareness of dementia

The England squad sported shirts without their names after half time

Making an impact

For an England fan, it’s almost unthinkable to forget the name of a player in the national team, but this is a reality for many of those watching the game who are living with dementia.

The powerful gesture displayed in front of a sell-out crowd illustrated the challenges so many people with dementia face every day. The squad have donated these iconic shirts to auction, raising life-changing funds to ensure everyone has access to Alzheimer’s Society’s vital support services.

Gareth Southgate OBE said:

Today, our players weren’t just playing for themselves or for their country, they were showing their support for the 900,000 people living with dementia in the UK today.

“It’s brilliant to be back for the first time this year at Wembley, especially to a sell-out crowd – it brings back so many memories for us and just highlights how football should be unforgettable.

Taking the names off the squad’s shirts draws attention to the reality of living with dementia and I hope it inspires fans up and down the country to get talking about dementia and support Alzheimer’s Society’s crucial work.”

Famous faces and football fans

The 22’ team were cheered on by some very special guests and familiar faces as they played their first match since the international break - it was also the first time the squad have being back at Wembley since the nail-biting moments of the Euros in the summer of 2021.

Alzheimer’s Society Ambassador and ‘Three Lions’ anthem singer David Baddiel hosted a dedicated box for Shelagh Robinson and Stephen Freer, who are both avid fans living with dementia, giving them a once in a lifetime opportunity to watch the game they love in style.

Having recently lost his father to Pick’s disease, a rare form of dementia, earlier this year, David knows all too well the heart-breaking nature of the condition. Sir Geoff Hurst also made an appearance on pitch side to meet Shelagh and Stephen.

David Baddiel and Sir Geoff Hurst pictured at the match with Shelagh Robinson and Stephen Freer - football fans living with dementia

David Baddiel and Sir Geoff Hurst with Shelagh and Steve

Fans championed the cause with a section of the iconic Stadium emblazoned with Alzheimer’s Society’s forget-me-not flowers during the national anthem in further support of the estimated 900,000 people living with dementia in the UK, which is enough to fill Wembley Stadium 10 times over. 

David Baddiel added:

It was a real honour to cheer on the squad alongside Shelagh and Stephen today and be a part of the ‘Alzheimer’s Society International.

"Football is a team sport, and that team goes beyond the players on the pitch; it’s the fans that travel for hours not to miss a game and the millions more that come together to cheer the team on from their homes.

We all support each other and if we can encourage more people to talk about dementia, we can help people living with it to continue to feel part of the team.

The charity’s partnership with The FA will make a huge difference - for anyone affected by dementia, it’s important they know they can get the support they need through Alzheimer’s Society’s vital services.”

About the Alzheimer's Society and The FA partnership

The Football Association and Alzheimer’s Society are working together over the next two seasons to raise vital funds and awareness of Alzheimer’s Society’s services, which have been used more than six million times since March 2020.

The partnership will help break down the stigma around dementia and create a network of dementia friendly facilities so people affected can continue to stay connected to the game they love.

Alzheimer’s Society will also work with The FA to further understand the causes of dementia and its risk factors, providing expertise and ensuring The FA is prioritising and funding world-class research to best protect players for generations to come.

The partnership has never been more important, with recent statistics from Alzheimer’s Society revealing:

  • Dementia is the most worrying health condition for over half of people in the UK (53%)
  • A third (35%) would only see their GP after two months of symptoms
  • A quarter (27%) would feel uncomfortable talking about their dementia symptoms
  • Nearly a fifth (17%) wouldn’t recognise dementia symptoms

Kate Lee, Chief Executive at Alzheimer’s Society said:

"The atmosphere at Wembley today was electric - watching the team return to the pitch with their names removed from their shirts was a moment I’ll never forget and we’re incredibly grateful to Gareth Southgate, the players and everyone at The FA for all their support.

The entire crowd felt the impact, knowing that each of those shirts represents the hundreds and thousands of people living with dementia today.

I can only hope that this gesture will start those vital conversations about dementia that people might have been too uncomfortable to have and help ensure no-one faces dementia alone.”

The charity partnership will work alongside Alzheimer’s Society’s Sport United Against Dementia campaign, which brings together governing bodies and leading figures across football, rugby and cricket, as well as major broadcasters.

Sport United Against Dementia will fund critical research and transform the way sport supports past and present players and fans affected by dementia. The FA partnership will create a blueprint for other sports to follow. 

Alzheimer's Society and The FA partnership

Read more about how our partnership is making a difference to those affected by dementia.

Read more