Dementia Directory service provider - privacy notice

How Alzheimer’s Society looks after and uses information submitted by service providers to the Dementia Directory.

Why we need your information

The information you have submitted, including your personal and business information, will be held by Alzheimer’s Society so we can access your information for signposting (which may involve us sharing your public contact details with members of the public/service users) and to contact you about your services or the activities of your organisation.

The information submitted that is marked as mandatory in the Dementia Directory Service Record form is being collected in order to include a record of your service on Alzheimer’s Society’s public-facing Dementia Directory.

This will be published on the Society’s website, those of approved third parties and through search engines - to promote your organisation’s services to a wider audience and help people with dementia, their families and carers find out what is available to them.

How we protect your information

Alzheimer’s Society takes care to ensure the security of your information in use, storage and transmission and that it is only accessed by verified persons who have the necessary authority. All of our people who have access to your personal information are obliged to respect the confidentiality of this information and we deliver training to make sure this happens.

Your information is held in our internal database. The servers for our internal database are held within the European Economic Area. Where we use other organisations to help us operate (such as to help us send newsletters to you) they may process information outside the UK. However, where this is the case, we make sure that your rights are protected through engaging in appropriate due diligence and robust contract management.

Keeping your service details up to date

Alzheimer’s Society uses your information under the lawful basis of Legitimate Interest. We will endeavour to keep your service details up to date as part of our annual review process. Should your service close please contact us and it will be marked as inactive and maintained for statistical and auditing purposes.

Should you leave the organisation you work for please contact us and we will update our records.

Further rights over your information

If, at any time, you want to:

  • See what information we hold on you
  • Receive a portable copy of your information
  • Ask for corrections to be made
  • Ask us to stop using your information in any way.

Please do contact us and we’ll do our best to respect your wishes.

How to contact us

If you have any questions about how we are using your information, then you can contact us as follows: 

If you wish to receive a copy of your personal information or ask us to correct the information we hold about you or to stop using your information, then please contact the Information Governance Team at:

Information Governance Team, Alzheimer's Society, Suite 2, 1st Floor East Wing, Plumer House, Tailyour Road, Plymouth PL6 5FS

Or send an email to [email protected]

How to make a complaint

If you are unhappy with how we are processing your information, please contact us using the details outlined above.

If you are still unhappy after receiving our response, you can raise your concern with the team or the Information Commissioner’s Office.