Make it your own. Make it matter.  

Organise your own swim and raise money to power dementia research so that we can find a cure. We can’t do it alone, but together we can beat it. 

Whether you do a solo challenge or a relay with friends, every pound you raise will help us support more people affected by dementia.

So what are you waiting for? Make it matter and order a free fundraising pack today.   

How to get started

 Fill in our online form and we'll send you a fundraising pack
Choose a location and plan your swim
Tell your friends and family and get fundraising!
Take on your swim and help beat dementia

What you’ll get 

When you fundraise for us, you will receive: 

  • a welcome pack with tips to get you started and fundraising help
  • free cotton t-shirt when you sign up
  • online fundraising hub and materials 
  • support from our dedicated events team
  • a free swimming cap when you raise £100
  • training information and access to professional coaches 


How do I get my swimming cap?

As soon as you have raised £100 just pop us an email and we will get a cap sent out to you!

Where can I get a sponsorship form?

A sponsorship form will be in your event fundraising pack and you can download one too. We can of course send more copies in the post if you need them - simply email us at [email protected] to request this.  

Is there a minimum or maximum distance?

Not at all! Whether you swim a couple of lengths or across the Channel, it's completely up to you. Also, there’s no time limit so you can do it all at your own pace. When you sign up you will have access to training advice from our specialist coaches.

How do I organise my swim?

Follow our 4 steps (above) to plan your swim, and get in touch if you have any questions - we'll be happy to help. When you sign up we will send you a pack which contains fundraising inspiration and advice.

Can we take part as a group?

Yes! The more the merrier. Just ask each group member to sign up here. You can also set up a JustGiving page as a group or individually.

How much do I have to fundraise?

There’s no minimum fundraising target, but if you raise £100 or more you will receive an Alzheimer’s Society swimming cap. The more you raise, the more you will be helping people affected by dementia.

How can I fundraise?

Our handy pack and online fundraising hub contain all kinds of tips and advice for fundraising. There are a whole host of ideas, from cake sales to quizzes. Setting up a JustGiving page is easy and if you share it with friends and family on social media they can see your achievements.

How do I contact you?

If you have any questions just email the Challenge Events team or call us on 0330 333 0804

How your money helps 

Your swim could have a life-changing impact for people affected by dementia: 

£100 covers Alzheimer's Society's cost of supporting one patient with early stage Alzheimer's for three months on one of our vital trials.

£590  could provide a space for people worried about dementia to connect, tell their stories and support each other by funding our online community Talking Point for a weekend. 

£1,000 means our Dementia Helpline team can answer 83 calls for help from someone dealing with the aftermath of a dementia diagnosis. Not a single call can be answered without our supporters.

What others say

'Choose a distance that requires effort and commitment, yet is achievable. The harder you work for it, the more you will see your sponsors sit up and take notice.' - Holly, who swam in the Lake District

‘I'm so proud of all that I have achieved - not only swimming in memory of my Nan, but raising money and awareness for Alzheimer's Society too. The cause resonates with so many people.’ - Rosie from London

Contact us 

If you have any further questions please email us at [email protected] or call 0330 333 0804 - we're always happy to help.