"I'm so proud of all that I have achieved - not only swimming in memory of my Nan, but raising money and awareness for Alzheimer's Society too. The cause resonates with so many people." - Rosie

Make a splash to remember.

If it’s the freezing cold dip of an open water swim, the rush of a Thursday evening lane swim, or an epic aquatic adventure that takes your fancy, do it your way, for a world where dementia no longer devastates lives. 

Whether you take on a solo challenge or a relay with friends, organise your own swimming challenge and together we can provide help and hope to people with dementia. 

So what are you waiting for? Make your swim matter and order a free fundraising pack today.  

When you raise £100 for Alzheimer's Society, we'll send you a medal in the post to wear with pride. When you raise £300, we'll send you an Alzheimer's Society t-shirt and swimming cap to complete you look for your next trip to the pool.

How to get started

 Fill in our online form and we'll send you a fundraising pack
Choose a location and plan your swim. Will it be indoor or outdoor?
Tell your friends and family and get fundraising!
Take on your swim to provide help and hope

What you’ll get 

When you fundraise for Alzheimer's Society, you will receive: 

  • A welcome pack with top tips to get you started including fundraising help
  • Access to our online fundraising hub and materials 
  • Support from our dedicated events team
  • A medal when you raise £100
  • A t-shirt and swimming cap when you raise £300
  • Training information 


'Choose a distance that requires effort and commitment, yet is achievable. The harder you work for it, the more you will see your sponsors sit up and take notice.' - Holly

The difference your fundraising can make

Your swim could have a life-changing impact for people affected by dementia: 

£100 can provide our lab with 269 DNA duplicators. DNA samples are often incredibly small. However, researchers can use a DNA duplicator to help copy the DNA strands, giving researchers larger samples to study. 

£250 can fund the work of a Telephone Dementia Adviser for two days. Open seven days a week, the Dementia Connect Support Line is there for people whenever they need it. Dementia Advisers will provide a listening ear, specialist guidance, and support people in accessing services that are right for them. 

£500 can cover the funds of registering 13 people with our Dementia Voice platform. This means they can tell their story, their way. Whether this is through campaigning work, speaking at events, or sharing their experiences in media, this platform means people have a better understanding of life with dementia. 

With aching arms and pride in your heart, your unbelievable efforts will help us end the devastation caused by dementia. 


All UK residents who raise £100 or more on their JustGiving fundraising page will receive a special medal in the post to say thank you. When you raise £300 or more we'll send you an Alzheimer's Society t-shirt and swimming cap.

We'll send out one medal, t-shirt and swimming cap per fundraising page setup. You don't need to do anything to claim each reward, we'll pop them in the post when you hit the target, but please allow 4 weeks for them to arrive. If it's been longer than 4 weeks and you haven't heard from us, please get in touch so we can help.

A sponsorship form will be in your event fundraising pack and you can download one too. We can of course send more copies in the post if you need them - get in touch to request this.  

Not at all! Whether you swim a couple of lengths or across the Channel, it's completely up to you. Also, there’s no time limit so you can do it all at your own pace. 

Consider how far you'd like to swim, and then have a think about whether you'd prefer to do this in a pool or open water. Once you know that, you can look for the most suitable location and set yourself a timeframe. 

Once you have a plan for your swim, follow the 4 simple steps above and we'll be there to support your fundraising along the way.

Yes! The more the merrier. Just ask each group member to sign up here. You can also set up a JustGiving page as a group or individually.

There’s no minimum fundraising target, but if you raise £100 or more you will receive a medal, and a t-shirt and swimming cap if you raise over £300. The more you raise, the more you will be helping people affected by dementia.

Our handy pack and online fundraising hub contain all kinds of tips and advice for fundraising. There are a whole host of ideas, from cake sales to quizzes. Setting up a JustGiving page is easy and if you share it with friends and family on social media they can see your achievements.

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Got a question about this event? Get in touch and we'll respond as soon as we can.

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