The challenge
If it’s the freezing cold dip of an open water swim, the rush of a Thursday evening lane swim, or an epic aquatic adventure that takes your fancy, do it your way for a world where dementia no longer devastates lives.
Whether you take on a solo challenge or a relay with friends, organise your own swimming challenge and together we can provide help and hope to people with dementia.
When you raise £100, we'll send you a medal in the post to wear with pride. When you raise £150, we'll send you an Alzheimer's Society swimming cap. And when you raise £300, we'll send you an Alzheimer's Society t-shirt.
How to organise your own swim
Fill in our online form and we'll send you a fundraising pack. Choose a location and plan your swim. There’s no distance limit and no time limit so you can do it all at your own pace.
Organise your own swim
How to fundraise for your swim
Set up a JustGiving page to fundraise and all income is transferred directly to us. You will be able to share your progress on Facebook and X too.
We will also provide fundraising tips and support throughout your journey. We ask you to send any final donations over to us within a month of completing your challenge.

Frequently asked questions
Contact the team
Got a question? Get in touch and we'll respond as soon as we can.
There’s no minimum fundraising target, but when you raise £100, we'll send you a medal in the post to wear with pride. When you raise £150, we'll send you an Alzheimer's Society swimming cap. And when you raise £300, we'll send you an Alzheimer's Society t-shirt.
Our fundraising pack and fundraising hub contain all kinds of tips and advice for fundraising. There are a whole host of ideas, from cake sales to quizzes.
A sponsorship form will be in your event fundraising pack and you can download one too. We can send more copies in the post if you need them - get in touch.
Yes! Just ask each group member to sign up individually. You can also set up a JustGiving page as a group or individually.