Make it your own. Make it matter.  

Fight dementia with every pedal by organising your own cycling challenge. Cycle across counties or countries to make it matter for dementia research. By putting time in the saddle, you’ll be funding time in our labs. 

Whether you do a solo challenge or one with friends, however you choose to cycle, every pound you raise will bring us closer to a cure.  

So what are you waiting for? Make it matter and order a free fundraising pack today.   

How to get started

 Fill in our online form and we'll send you a fundraising pack 
Choose a location and plan your ride
Tell your friends and family and get fundraising! 
Take on your cycle and help beat dementia 

What you’ll get 

When you fundraise for us, you will receive: 

  • a welcome pack with tips to get you started and fundraising help
  • free cycling jersey once you raise £200 
  • complete the look and get free bib shorts when you raise £1000  
  • online fundraising hub and materials 
  • support from our dedicated events team
  • access to a Facebook group where you can gets support from other cyclists  
  • a free cotton t-shirt when you sign up 
  • training information and access to professional coaches 


How do I get my cycling jersey?

As soon as you have raised £200 just drop us an email with your size and we will send you a cycling jersey. Please refer to our sizing guide. The same applies when you have raised £1000 - email the team and we will send you a pair of bib shorts to complete the look.

Where can I get a sponsorship form?

A sponsorship form will be in your event fundraising pack and you can download one too. We can of course send more copies in the post if you need them - simply email us at [email protected] to request this.  

Is there a minimum or maximum distance?

Not at all! Whether you cycle ten miles or 1000, it’s completely up to you. Also, there’s no time limit so you can do it all at your own pace. When you sign up you will have access to training advice from our specialist coaches.

How do I organise my cycle?

When you sign up we will send you a pack which contains steps to help you plan your cycle, as well as location and fundraising inspiration.

Can we take part as a group?

Yes! The more the merrier. Just ask each group member to sign up here. You can also set up a JustGiving page as a group or individually.

How much do I have to fundraise?

There’s no minimum fundraising target, but if you raise £200 or more you will receive a stylish Alzheimer’s Society cycling jersey. The more you raise, the more you will be helping people affected by dementia.

How can I fundraise?

Our handy pack and online fundraising hub contain all kinds of tips and advice for fundraising. There are a whole host of ideas, from cake sales to quizzes. Setting up a JustGiving page is easy and if you share it with friends and family on social media they can see your achievements.

How do I contact you?

If you have any questions just email the Challenge team or call us on 0330 333 0804

How your money helps 

Your cycle could have a life-changing impact for people affected by dementia: 

£200  could speed up the search for an effective treatment for vascular dementia by paying for a year’s worth of clinical trial drugs. 

£590  could provide a space for people worried about dementia to connect, tell their stories and support each other by funding our online community Talking Point for a weekend. 

£1,040  could support people with dementia to keep doing the activities they love and try new things by funding a Side by Side service for a week. Volunteers support people with dementia to do whatever they enjoy, from going to a football match to visiting a café for lunch.

What people say

'It was a truly amazing adventure. I met some lovely people along the way and passed through countryside I had never been to.' - Darren, who completed a lap of Northern Ireland

‘My experience of cycling from London to Paris was life-changing. It took me from being a couch potato to super fit. It focused me on the positive things in life and really got me out of the mind-set that I was in.’ - Phil from Liverpool

'At times I found myself awash with emotion. Despite your muscles aching, you realise the significance of what you are doing; supporting a fabulous charity.' - Tim, who cycled 100 miles around London

Contact us 

If you have any further questions please email us at [email protected] or call 0330 333 0804 - we're always happy to help.