How our corporate partners work with us
From raising vital funds and awareness to making real change within businesses for people with dementia, Alzheimer’s Society’s corporate partners are crucial in helping us achieve our vision of a world without dementia.
Cadent and Alzheimer's Society
Cadent and Alzheimer’s Society formed a charity partnership in 2017 following a staff vote. The partnership was then extended twice until April 2021.
Together, we have raised over £300,000, funding multiple support services for people living with dementia and their carers. Most recently, the partnership was funding Dementia Advisers who supported people throughout the coronavirus pandemic.
What we achieved together
Colleagues have taken part in multiple fundraising events throughout the partnership, including skydives, cake sales, marathons, climbing mountains and Memory Walks.
Cadent incorporated ways to involve colleagues in corporate donations, such as giving each colleague a £25 voucher at Christmas which could be donated to charity. Cadent also quadrupled employees Matched Giving last quarter which generated even more funding for the partnership.
Cadent has also worked towards becoming a more dementia friendly business, by aiming to make 100% of their customer-facing workforce ‘Dementia Friends’. Cadent has also done work around innovation, specifically relating to keeping people living with dementia safe, warm and comfortable in the home.
How their fundraising helped support people living with dementia
Through raising over £300,000, Cadent has funded 30,000 people living with dementia or their carers to begin their Dementia Connect journey with a call from one of our telephone-based Dementia Advisers. This first contact with a person living with dementia, their carer, or family member is the initial step in understanding how we can best support them.
Laura Barnes, Social Responsibility Specialist at Cadent said:
'Our organisations have a mutual ambition to safeguard the most vulnerable in society and our employees' efforts to raise over £300,000 has benefitted those in need, especially during the difficulties of the last 12 months.'
NatWest Group and Alzheimer's Society
Alzheimer’s Society and NatWest Group have been working together since the end of 2016.
NatWest Group support the Society through their MyRewards Scheme, as part of this initiative customers can exchange their MyReward points for a charity donation. There are currently eleven charities to choose from, with Alzheimer’s Society being one of them.
NatWest Group employees also support the Society through various fundraising events and challenges and they can also choose to support via Payroll Giving too.
As part of the MyRewards scheme, NatWest Group support the #GivingTuesday social media campaign organised by Charities Aid Foundation (CAF) in the UK. #GivingTuesday happens on an annual basis, usually falling in December each year - the campaign encourages people to give their voice, time, or money to charity. To celebrate #GivingTuesday 2020, NatWest Group kindly offered to match donations made my customers and employees (up to a certain amount) to boost fundraising efforts for the eleven charities that they generously support.
In 2020, NatWest Group donated £350,000 to charities with their employees’ and customers’ support, with the wonderful customers and employees at NatWest Group raising over £44,000 for Alzheimer’s Society – what an incredible amount.
A huge thank you to everyone at NatWest Group, both employees and customers, for their continued support for Alzheimer’s Society, we are so incredibly grateful to each one of you for helping us continue to be there for people affected by dementia.
What we are achieving together
Alongside fundraising, NatWest Group have taken steps to become more dementia friendly.
NatWest Group continue to encourage staff to become Dementia Friends to ensure that they can learn more about combatting the stigma and fear that often surrounds dementia.
NatWest Group and Alzheimer’s Society have worked closely throughout the coronavirus pandemic to ensure that the NatWest Group coronavirus strategy for vulnerable customers was in line with ours.
Alzheimer’s Society have also supported NatWest Group by helping them to create their Plan Ahead initiative.
Michael Duncan, Head of Giving Strategy and Programmes at NatWest Group, said:
'We are delighted that Alzheimer’s Society is a beneficiary of our Reward account with customers donating £103,170 last year, which includes matching that we offered as part of our #GivingTuesday campaign. But it’s not just our customers who love to support the charity, our colleagues do too through payroll giving and other fundraising.'
Principality and Alzheimer's Society
In January 2019, Principality Building Society launched a three year charity partnership with Alzheimer’s Society with the vision of providing an enhanced quality of service for their customers affected by dementia.
With 69 branches and agencies, Principality’s presence on the heart of the Welsh high street will help Alzheimer’s Society reach more people in communities across Wales.
Every day, their branch and call centre teams interact with people who are living with dementia, have a relative with the condition or care for someone with it.
What we are achieving together
To date, more than half of Principality colleagues have become Dementia Friends.
Principality has raised £156,000 to date which will directly support Alzheimer’s Society’s Dementia Connect service in Wales, providing expert advice, support and guidance to families affected by dementia.
This year, Principality will launch the Dementia Connect referral scheme, allowing teams to refer patients directly to dementia support services via Alzheimer’s Society.
A bright future ahead
Over the coming months, Principality are working on a plan to rollout a Dementia Connect referral service to all branch staff, continuing to raise funds through a number of different virtual events, and provide Dementia Friends session for all colleagues.
James Harper, CSR Manager at Principality said:
'Putting our patients first is a business priority and our partnership with Alzheimer’s Society fits entirely with our vision to make a difference to healthcare in the UK and improve patients’ lives.'
Compass and Alzheimer’s Society
Compass Group UK and Ireland’s Healthcare Retail sector and Alzheimer’s Society have been working in partnership since 2015 and have raised more than £390,000 over the last six years.
They have fully funded a pioneering research project at the University of Bradford, which aims to understand the eating and drinking difficulties that people with dementia who are living in care homes face, and how specially trained Speech and Language Therapists can help them overcome these.
Compass’ Healthcare Retail team now fund our frontline Dementia Advisers who provide vital support to people affected by dementia in local communities across the UK.
What we are achieving together
Every year Compass’ Healthcare Retail colleagues throw themselves into their flagship fundraiser, ‘Elf Week,’ with staff based in hospitals across the UK dressing up and embracing their inner elves. Despite very difficult circumstances, they still managed to raise nearly £20,000 over December 2020.
Their staff also love to support colleagues who are taking on a challenge with the company helping one employee raise £35,000 for their London to Paris cycle in 2019.
Compass has offered further money-saving support to the charity through gifts in kind, such as donating 13,000 teabags for Alzheimer’s Society’s annual Cupcake Day in 2018.
A bright future ahead
After a very difficult year, we have planned an engaging calendar of activities for 2021 and are excited to trial some new fundraising events.
Once again, the company will be throwing their support behind a colleague taking on a big challenge – this time the Virgin Money London Marathon! The dedicated Compass team will continue to fund our Dementia Advisers who have been a lifeline to people affected by dementia during the pandemic.
Nicci Lauder, General Manager and Retail Charity Champion at Compass, said:
'We felt compelled to support Alzheimer’s Society because we understand the gravity of dementia as a health crisis. We know that dementia touches everyone, not only those living with the condition but also those who care for them, and that includes our staff and customers.
'We’ve been proud to partner with the charity over the last six years and fund the brilliant work they are doing in our local communities. We look forward to another year of inspiring fundraising activities in 2021.'
'We’re proud to work with such an important charity and support their vital work. Our teams love getting behind our fundraising initiatives and we hope this money goes some way to helping those living with dementia in their lives.'
- Andrew Jones, MD, Compass Group UK & Ireland, Healthcare Retail and Instore.