Elf Day

Four smiling women dressed up for Elf Day

Elf Day.

Unleash your inner Elf

You can still unleash your inner elf this December and help beat dementia this Christmas. Registration closes on Friday 21 December.

Register for your free fundraising kit

Delivered direct from the North Pole, Elf Day is back to sprinkle some festive cheer.

From stripy socks to head-to-toe elf outfits, anything goes – there’s snow better way to raise money to help beat dementia!

What is Elf Day?

Elf Day is our fabulous festive fundraiser designed to get you in the Christmas spirit whilst raising money to help beat dementia. Unleash your inner elf by dressing up – as much or as little as you like.

Keep it simple with red and green, or jingle all the way with pointy ears and curly shoes. If fancy dress isn’t your thing, why not express yoursELF by baking frosted goodies or playing festive games instead?

Got a question? Need support? Choose from the tabs to find your answer or contact our workshop at [email protected] or call 0330 333 0804.

Two elves dancing with giant candy cane

How can I take part?

There are loads of ways to raise money during Elf Day and you can pick something that suits you. Our three favourite ideas are below and you can find more suggestions in our free fundraising pack.

  1. Festive fancy dress: Whether you go all out elf, or simple wear a hat or Christmas jumper. Encourage others to join in the fun and ask for a donation in return
  2. Festive bake sale: Mince pies, candy canes, yule logs… Everyone loves a sweet treat. 
  3. Christmas movie night: Gather friends and family and ask for a donation for refreshments

Do I have to have my Elf Day on Friday 7 December?

No, you can pick any day in December that works for you.

Where should I hold my Elf Day?

Anywhere! Your Elf Day can be at home, school, work or out in the community.

Where can I buy elf items?

We have a range of items available on our online shop.

Host an Elf Day in your school

Find out how your school can get involved this Elf Day, including lesson plans and activity packs to teach children about dementia. 

Find out more

Elf materials

We have a sleigh load of resources and materials to help you maximise the fun on your Elf Day.

Elf fundraising

Elf promotion

Elf games

Other materials:


*Gingerbread game answer: 45

How does my money help?

Behind all the festive fun, there’s a very serious reason we’re asking you to get involved in Elf Day. 

That reason is dementia. With someone developing it every three minutes, dementia is the number one cause of death in England, Wales and Northern Ireland. It doesn’t discriminate, it has a huge impact on families everywhere, and currently there’s no cure. In short, it’s a big challenge – the biggest health challenge we face today. Which is where the little (and not-so-little) helpers come in. 

Elf Day is all about raising money to support people with dementia and their families. Every pound you raise will make a difference.


could help us investigate how one type of dementia develops by paying  to grow one day’s worth of nerve cells in a lab. 


could allow eight people affected by dementia to share practical tips and advice at a peer support session.

How to donate

We rely on all our elves to pay in their fundraising to help us continue our crucial work to end dementia. 

Paying in is easy. Simply pick any of the below options to make your donation:

Set up a Just Giving Page: Head to justgiving.com/alzheimerssoc and follow the instructions to set up your page.

Pay in online: Pay in your donations online using our secure web form.

Pay in over the phone: Call 0330 333 0804 to pay in your donations using a credit or debit card.

Send us a cheque: Print off and complete our donation form to send us a cheque

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