Dementia-friendly guide for retailers

Read our guide to find out how dementia affects people's experience of shopping, and how retailers can support them.

How to become a dementia friendly retailer

An Alzheimer's Society survey showed that almost 80 per cent of people with dementia listed shopping as their favourite activity.

However, 63 per cent of people surveyed didn't think that shops were doing enough to help people with dementia. Often people stop going shopping as their dementia progresses because they are worried about getting the support they need.

Together with experts from the retail sector, we've produced Becoming a dementia-friendly retailer: A practical guide, containing information about dementia and how to make your organisation dementia-friendly.

What is the Becoming a dementia-friendly retailer guide?

Our guide contains information about dementia and how it affects people's experience of shopping.

It has clear tips and guidance to help retailers become more dementia-friendly. You will find information about:

  • How you can improve signage to help people with dementia.
  • How you can support people with dementia who may struggle with paying for products.
  • How to increase staff awareness of dementia and ensure your customer service is dementia-friendly. 

With the help of our guide, we hope that retailers and the wider shopping environment will enable people with dementia to continue shopping for as long as possible, by creating places that understand their needs.

Everything the guide recommends will improve the customer service as a whole. What is good for people with dementia is ultimately good for everyone.

Who is it for?

This guide is useful for store managers and employees of large and small retail organisations wishing to improve the dementia friendliness of their store or shopping space.

Read the dementia-friendly retail guide

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Further reading