Dementia-friendly guide for retailers

Read our guide to find out how dementia affects people's experience of shopping, and how retailers can support them.

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Dementia-friendly retail guide: this free resource is full of tips and advice for any size of retailer

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How to become a dementia friendly retailer

An Alzheimer's Society survey showed that almost 80 per cent of people with dementia listed shopping as their favourite activity.

However, 63 per cent of people surveyed didn't think that shops were doing enough to help people with dementia. Often people stop going shopping as their dementia progresses because they are worried about getting the support they need.

Together with experts from the retail sector, we've produced the Dementia-friendly retail guide, containing information about dementia and how to make your organisation dementia-friendly.

What is the Dementia-friendly retail guide?

Our guide contains information about dementia and how it affects people's experience of shopping.

It has clear tips and guidance to help retailers become more dementia-friendly. You will find information about:

  • How you can improve signage to help people with dementia.
  • How you can support people with dementia who may struggle with paying for products.
  • How to increase staff awareness of dementia and ensure your customer service is dementia-friendly. 

With the help of our guide, we hope that retailers and the wider shopping environment will enable people with dementia to continue shopping for as long as possible, by creating places that understand their needs.

Everything the guide recommends will improve the customer service as a whole. What is good for people with dementia is ultimately good for everyone.

A short film about challenges of shopping with dementia that we made with Sainsbury's

Who is it for?

This guide is useful for store managers and employees of large and small retail organisations wishing to improve the dementia friendliness of their store or shopping space.

Association of Convenience Stores: 25,000 Dementia Friends in the convenience sector

The Association of Convenience Stores (ACS) has launched a campaign in collaboration with Alzheimer's Society to help convenience retailers and colleagues better understand and support customers living with dementia.

For their 25th anniversary, ACS is aiming to create 25,000 Dementia Friends in the convenience sector to help customers, colleagues and communities affected by dementia. We want to support people affected by dementia to continue doing the things they love, such as going to their local convenience store to do their shopping and socialise with staff.

Join the campaign

If you're an employee working in a convenience store, you can join the campaign by becoming a Dementia Friend today. It's free and takes just ten minutes! Visit the Dementia Friends website and enter the code: ACS25 - put your organisation's name in the comments box to ensure that you receive your Dementia Friends badge.

Read the Dementia-friendly retail guide

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