Learning Hub: Customer-facing organisations
Working in a customer-facing role means you will inevitably engage with people living with dementia, sometimes without realising it. These e-learning courses have been designed to support you in your role so that you can provide the best customer experience for people living with dementia.

Improve your knowledge and understanding of dementia through our wide range of interactive dementia courses.
For organisations or anybody looking for more than one login or a learning package, please make an enquiry and our team will get back to you with a quote.
Learn about our courses below.
Our courses
Courses marked with an asterisk (*) are CPD accredited.

Learn about dementia, the stages of the dementia journey and explore how Alzheimer’s Society’s Learning Hub can equip you with the knowledge and skills to confidently support people with dementia throughout their journey.
Learning outcomes:
Course level: Introductory.
This course is designed to help you learn about dementia, including different forms of the disease and how the brain is affected. We will explore how dementia is diagnosed, risk factors for developing dementia and look at attitudes towards the condition.
This course also examines how the symptoms of dementia can affect day-to-day life and looks at the impact the condition has on an individual and people around them.
Learning outcomes:
Course level: Introductory.
This interactive course will help you to understand what it is like to live with dementia in the early stages. You will gain the knowledge and skills to recognise when someone may be experiencing difficulty as a result of the early stages of dementia and tips on how to support people.
Learning outcomes:
Course level: Introductory.
As dementia develops, it can cause behavioural changes that can be confusing or difficult for the person living with dementia and those supporting them.
This course is designed to help you to understand the behaviours that a person with dementia may display and recognise when a person may be experiencing distress. You will learn how to identify the underlying causes of distress and how to respond to behaviours that challenge with empathy and respect.
Learning outcomes:
Course level: Intermediate.
Learn about the importance of planning the future following a diagnosis of dementia and ways that people living with dementia can plan ahead.
Learning outcomes:
Course level: Intermediate.
This interactive course will help you to understand how the symptoms of dementia can impact the way people experience customer environments, including retail, banking and hospitality.
You will learn how dementia affects visuospatial skills, such as depth-perception and judging distances, orientation and the senses, including sight and hearing loss. You will also learn how to evaluate the dementia-friendliness of customer environments and explore practical changes you can make to create spaces that support the wellbeing of your customers.
Learning outcomes:
Course level: Intermediate.
Learn how dementia can affect visuospatial skills, such as depth perception and judging distances, orientation, and the senses, including sight and hearing loss. You will also explore practical changes and how you can make dementia-friendly spaces.
With thanks to the Dementia Friendly Venues Charter and Network who partnered with Alzheimer's Society to create this course.
Learning outcomes:
Course level: Intermediate.
Learn how the symptoms experienced by people in the later stages of dementia can impact a person’s experience of the world, their ability to communicate and their behaviours.
Learning outcomes:
Course level: Introductory.
Learn how to provide outstanding customer service to people affected by dementia, including how to communicate with customers face-to-face and over the phone.
Learning outcomes:
Course level: Introductory.