Dementia Hero Awards Categories

Learn about the criteria for each category in the Dementia Hero Awards 2021, sponsored by Tunstall Healthcare.

There are eleven different categories for the Dementia Hero Awards 2021.

Page contents

  1. Dementia Hero Award for Outstanding Achievement
  2. Dementia Hero Award for Care and Compassion
  3. Dementia Hero Award for Professional Excellence
  4. Dementia Hero Award for Campaigning
  5. Dementia Hero Award for Research
  6. Dementia Hero Award for Innovation
  7. Dementia Hero Award for Dementia Friendly Business
  8. Dementia Hero Award for Fundraising
  9. Dementia Hero Award for Print / Online Journalism
  10. Dementia Hero Award for Broadcast Journalism
  11. Dementia Hero Award for Dementia Voice

1. Dementia Hero Award for Outstanding Achievement

This special award will be open to nominations for individuals, groups or organisations that have gone above and beyond during this pandemic to improve the lives of people affected by dementia. Those who at every opportunity champion the rights of people affected by dementia and unite us all to a common cause. They should be passionate and inspirational, innovators and change makers and by their actions clearly evidence the impact and positive change they have had on the lives of those living with dementia and/or their carers and families in the past year.

Nominations should show how they have met the below criteria:

  • Evidence how the nominee has gone above and beyond for people affected by dementia in the pandemic
  • Demonstrate the impact and positive change on the lives of people affected by dementia
  • Explain how through their actions and networks they have gained support and awareness for those living with dementia or Alzheimer’s Society
  • Tell us how through this activity, they have been an Outstanding Alzheimer’s Society ambassador, supporter, champion or advocate of people affected by dementia

Activity in your nomination should have taken place from January 2020 onwards.

2. Dementia Hero Award for Care and Compassion

Throughout the pandemic carers have gone above and beyond to care for friends, family and loved ones with dementia in such challenging times. This award recognises carers whose dedication to changing the lives of people affected by dementia would otherwise go unnoticed. We are looking for unsung heroes whose perseverance, dedication, and compassion is a shining example of the care and compassion that carers provide every day.

Nominations should show how they have met the below criteria:

  • Explain how the carer has gone above and beyond in caring during these challenging times and how they demonstrate the best of what caring can be
  • Detail the positive and invaluable impact the person has had on someone with dementia or their wider community
  • Demonstrate how through challenging times, the person has been dedicated and selfless in caring for someone, perhaps whilst isolated from others, their usual community support and services

Activity in your nomination should have taken place from January 2020 onwards.

3. Dementia Hero Award for Professional Excellence

This award is to recognise the work of dedicated dementia professionals in their fields, who have supported people affected by dementia in social care, the NHS or another setting throughout the pandemic. We are looking for individuals, teams or organisations who champion safety, compassion, dignity and a person-centred approach, supporting people living with dementia to live well and remain independent for longer in these challenging times. 

Nominations should show how they have met the below criteria:

  • Evidence for how the individual, team or organisation have met the needs of people affected by dementia by delivering high quality person-centred care that takes into account the person’s needs, views, and desires
  • Detail of any innovative interventions which were used to deliver this care
  • Detail and evidence of the positive impact on people affected by dementia

Activity in your nomination should have taken place from January 2020 onwards.

4. Dementia Hero Award for Campaigning

This award recognises public figures, people affected by dementia and community leaders who have led the way in challenging the disproportionate impact people affected dementia faced during the pandemic by campaigning for change at a local and national level.

We are looking for campaigners who have demonstrated a significant passion and determination for people affected by dementia to be better protected, supported and connected during the pandemic. This could either taking action with Alzheimer’s Society as well as under their own initiative.

Nominations should show how they have met the below criteria:

  • Evidence how the nominee has taken a variety of Alzheimer’s Society campaigner actions during the pandemic; including but not limited to contacting or meeting with your MP, sharing our local briefings with councillors, submitting a question to the daily press conference, sharing your story or completing a survey
  • Demonstrate how the nominee has used their own personal experience or passion in any communications, activities and actions to demonstrate why change and better support for people affected by dementia was so vital during the pandemic; this could be through social media, local or national media, or by speaking at events
  • Show how the nominee’s campaigning has impacted or continues to impact people affected by dementia. How have they used their experience to be an advocate for the greatest number of people, or how have their actions directly impacted people affected by dementia?

Activity in your nomination should have taken place from January 2020 onwards.

5. Dementia Hero Award for Research

This award is to recognise an individual or group of researchers who have undertaken exceptional dementia research in response to the COVID-19 pandemic. The research should demonstrate clear impact for people affected by dementia, whether that be scientific, social or policy-informing.

The judging panel will consider research at all levels based on the evidence of impact provided.

Nominations must show how they have met the below criteria:

  • Demonstrate the researcher’s academic contribution towards the understanding of dementia during the pandemic in the scientific community
  • Evidence of how the research involved or engaged with people affected by dementia
  • Demonstrate the significance and impact of the research on the lives and experiences of people affected by dementia during the pandemic

Activity included in your nomination must have taken place from January 2020 onwards.

6. Dementia Hero Award for Innovation

This award recognises individuals or groups who have developed a new product, project or service for people affected by dementia. This can range from a new piece of research or innovation, to a dementia friendly project, breaking new ground to support people affected by dementia, especially during the challenges of the pandemic.

Your innovation could even have been implemented without a lot of funding, or in a way that would be cost saving.

Nominations must show how they have met the below criteria:

  • Detail how the innovation or product has had a positive impact on people affected by dementia
  • Evidence how the innovators have listened to acted upon the views of people affected by dementia to improve their experiences of living with dementia
  • Evidence how the innovations meet a need for people affected by dementia
  • Optional criterion: Has the innovation helped support people affected by dementia through the coronavirus pandemic?

Activity included in your nomination must have taken place from January 2020 onwards.

7. Dementia Hero Award for Dementia Friendly Business

This category recognises organisations that have gone over and above to become dementia-friendly, for customers and employees. By considering the unique needs of people affected by dementia into their product and service design or contributing to initiatives that directly support people affected by dementia, these businesses are leading the way for dementia-friendliness.

Nominations should show how they have met the below criteria:

  • Evidence of how the organisation has involved, listened to, took into consideration and planned projects/processes around the views/needs of people affected by dementia
  • Evidence of how the organisation successfully rolled out dementia friendly initiatives or activities
  • Detail and evidence the positive impact on people affected by dementia of these initiatives or activities. Please use qualitative or/and quantitative data to evidence this.

Activity in your nomination should have taken place from January 2020 onwards.

Based on the nominations we receive, we may consider awarding more than one winner for small to medium, and large organisations.

8. Dementia Hero Award for Fundraising

This award recognises those organising or taking part in fundraising events or raising money in their community for Alzheimer’s Society throughout our emergency appeal, including individuals or groups such as corporates, associations or volunteer Fundraising Groups.

The judging panel will look for fundraisers that have gone above and beyond, raising significant funds to support people living with dementia.

Nominations must show how they have met the below criteria:

  • Detail and evidence the initiatives or activities undertaken to raise funds for Alzheimer’s Society
  • Show how the nominee has gone above and beyond during the coronavirus pandemic, or innovated to raise funds
  • Tell us how the nominee has involved or promoted their fundraising activity to others; and if the nominee is linked to a corporate partner, how did they engage their colleagues and wider organisation?

Activity included in your nomination must have taken place from January 2020 onwards.

9. Dementia Hero Award for Print / Online Journalism

This award recognises National and Regional journalists working for print and/or online media outlets whose innovative and sensitive work on dementia has made a genuine impact, highlighting issues for those affected by dementia, raising awareness and challenging common preconceptions. This might include influencing Government and decision-makers and should include the voices of those affected by dementia.

Nominations should show how they have met the below criteria:

  • Demonstrate how the work has depicted dementia and its impact (e.g. emotional, physical or financial) in an authentic and accurate way
  • Explain how they have given a voice to people affected by dementia (a person with dementia, carer, partner or family member) 
  • Show that content is well-researched, evidence based and responsibly written displaying originality and creativity in the storytelling, and avoid clichés and stigmatising language
  • Detail how this inspired further media coverage or helped influence policy, cultural, attitudes or behavioural change to benefit people affected by dementia.

Activity in your nomination should have taken place from January 2020 onwards.

10. Dementia Hero Award for Broadcast Journalism

This award recognises National or Regional journalists working for broadcast outlets, for example, TV documentary, news report, radio documentary/report or other filmed or recorded news feature, whose innovative and sensitive work on dementia has made a genuine impact, highlighting issues for those affected by dementia, raising awareness and challenging common preconceptions. This might include influencing Government and decision-makers and including the voices of those affected by dementia.

Nominations should show how they have met the below criteria:

  • Demonstrate awareness and sensitivity when filming and recording people living with dementia – i.e. not overloading with information/questions, allowing time to talk
  • Demonstrate how the nominee has represented the lives of people living with dementia in a fair and responsible manner
  • Well-researched evidence and accurate content, while being genuine and considerate about covering the lives of people affected by and living with dementia
  • Show how they have proactively raised awareness by sharing their coverage on social media and demonstrated the value of their work and their reach by repackaging for news bulletins or as syndicated content on another broadcast channel’s site.

Activity in your nomination should have taken place from January 2020 onwards.

11. Dementia Hero Award for Dementia Voice

This award recognises individuals who have used their own lived experience or gained the expertise of people with lived experience, in the creation, development and successful delivery of a project that is of benefit to people affected by dementia. 

Nominations should show how they have met the below criteria:

  • Evidence of how people with lived experience have been given influence and power over the project from its development to delivery
  • Evidence how the project has positively impacted people affected by dementia
  • Explain how the nominee has successfully overcome challenges allowing people affected by dementia to be engaged

Activity in your nomination should have taken place from January 2020 onwards.

Send us your nomination

The deadline for nominations is Friday 5 March 2021.

Nominate now
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