Alzheimer’s Society is working with HUG by LAUGH through its Accelerator Programme, helping to ensure HUG™ - a soft comforter designed to be cuddled - is commercially available and bringing it into the hands of the people who need it the most.

Alzheimer’s Society is working with Sibstar to develop and promote its new product - a highly secure, debit card and app designed to help families living with dementia to safely manage their daily spending.