Swim a Memory Mile

Event Type Swimming in memory of a loved one
Date All year round
Location Your favourite swimming spot

Unite against dementia by swimming a memory mile!

Sign up to swim a mile, you can swim it all in one go or over weeks or months. Pick your favourite place to swim, your local pool, the sea, a lake, a river, the bath (well, maybe not in the bath!).

It’ll be tough but whether you do the doggy paddle or the butterfly, we know you are up to the challenge.

However and wherever you choose to swim every penny you raise will help us support more people affected by dementia and get us closer to a cure.

Plus if you raise over £100 you’ll get a stylish swimming hat!

Simply sign up to get your free fundraising pack to get started.

Find out more

For further information, please contact a member of the team by emailing us [email protected] or give us a call on 0330 333 0804 we’ll be delighted to help you take the plunge!

How do I take part

  1.  Sign up to receive your fundraising pack (packed full of support, fundraising ideas and training tips).
  2. Choose where and how you will swim your mile. You can spread it over weeks, months or – if you’re feeling brave – you can do it all in one go! You can do it on your own or as a group.
  3. Fundraise. Set up a JustGiving page and ask your friends, family and colleagues to sponsor you (you are swimming a whole mile after all!). You could even hold an event like a quiz or a bake sale. Your fundraising pack is full of great tips.
  4. Swim. Complete your swim and feel like a champion!

(And don’t forget to post on Instagram, Facebook and Twitter along the way!).

What our swimmers said

'I swam my mile in 1hr and 7mins without pausing which I was OVER THE MOON with! Supported by my lovely partner, mum-in-law, and friends who all got in the pool with me to cheer me on all the way.

And I'm so pleased with how much I've raised, knowing that every penny is going towards something so fantastic. I know my Grandma would have been thrilled.’

- Victoria Finn

'Mam lost her long and brave battle with vascular dementia on 9 November 2016. I want to pay tribute to her and at the same time raise as much money as I can for Alzheimer's Society. 

I am intending to “Swim a Memory Mile” in July at Tunbridge Wells Sport Centre. It is a 25 metre pool which means I’ll be swimming 64 lengths. I’m intending to swim it all in one session.

My aim is to raise at least £250.’

- Julie Brough

When you fundraise for us, you’ll receive:

  • fundraising tips and ideas
  • sponsorship form
  • fundraising materials order form
  • sample press release
  • open water and pool swimming tips
  • a free swimming cap once you have raised £100
  • support along the way to help with your event and fundraising


Do I have to swim my mile in one go?

Only if you want to. You can choose to swim it in one go or swim it over weeks or months – every splash matters! There’s no time limit, you can do it at your own pace. Our helpful fundraising pack contains training advice and tips.

Can I swim outdoors?

Yes absolutely! You can swim in the pool or in the great outdoors. Just make sure it’s safe and you’re aware of the water temperature. Our pack contains useful health and safety information.

Can we swim as a group?

The more the merrier! But each person in your group has to complete the registration form to receive communications from us.

How much do I have to fundraise?

There’s no strict minimum fundraising target but we do ask that you aim for at least £100. Plus, if you raise over £100 you will receive a very stylish Alzheimer’s Society swimming hat!

How can I fundraise?

Our handy pack contains all kinds of tips and advice for fundraising. We suggest you set up a JustGiving page and share in with your friends and family on social media so they can see your achievement! There are a whole host of ideas from cake sales to quizzes or even a pool party!

How do I get my free swimming cap?

Once you’ve raised £100, send us an email [email protected] and we’ll get a cap sent out to you.

How old do I need to be?

If you are organising your own challenge we do not set any age limit. 


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