Make a splash. Make it matter.  

Swim a Memory Mile for a loved one and raise money to help us find a cure for dementia. We can’t do it alone, but together we can beat it. 

Swim your mile over weeks, months or – if you’re feeling brave – you can do it all in one go! However and wherever you choose to swim, every pound you raise will help us support more people affected by dementia.

So what are you waiting for? Make it matter and order a free fundraising pack today.   

How to get started

 Fill in our online form and we'll send you a fundraising pack
Choose where and how you will swim your mile
Tell your friends and family and get fundraising!
Swim a Memory Mile and help beat dementia

What you’ll get 

When you fundraise for us, you will receive: 

  • a welcome pack with tips to get you started and fundraising help
  • free cotton t-shirt when you sign up
  • online fundraising hub and materials 
  • support from our dedicated events team
  • a free swimming cap when you raise £100
  • training information and access to professional coaches


How do I get my swimming cap?

As soon as you have raised £100 just pop us an email and we will get a cap sent out to you!

Where can I get a sponsorship form?

A sponsorship form will be in your event fundraising pack and you can download one too. We can of course send more copies in the post if you need them - simply email us at [email protected] to request this. 

How much do I have to fundraise?

There’s no minimum fundraising target, but if you raise £100 or more you will receive an Alzheimer’s Society swimming cap. The more you raise, the more you will be helping people affected by dementia.

Do I have to swim my mile in one go?

Only if you want to. You can choose to swim it in one go or swim it over weeks or months – every splash matters! There’s no time limit, you can do it at your own pace. Once signed up, you can contact our coaches for training advice. 

Can we take part as a group?

Yes! Encourage friends and family to swim a Memory Mile with you - just ask each group member to sign up here. You can also set up a JustGiving page as a group or individually.

How many lengths of a pool are there in a mile?

This depends on the size of the pool:

50m pool – 32 lengths
25m pool – 64 lengths

Can I swim outdoors?

Yes absolutely! You can swim in a pool or in the great outdoors. Just make sure it’s safe and you’re aware of the water temperature. 

How can I fundraise?

Our handy pack and online fundraising hub contain all kinds of tips and advice for fundraising. There are a whole host of ideas, from cake sales to quizzes. Setting up a JustGiving page is easy and if you share it with friends and family on social media they can see your achievements.

How do I contact you?

If you have any questions just email the Challenge Events team or call us on 0330 333 0804

How your money helps 

Your swim could have a life-changing impact for people affected by dementia: 

£30 could provide one of our dementia advisers with 50 copies of the dementia guide to use in a face to face session.

£208 would fund one of our Side by Side services for a day. This one-to-one volunteer programme empowers people with dementia to keep on doing the things they enjoy.

£1,000 means our Dementia Helpline team can answer 83 calls for help from someone dealing with the aftermath of a dementia diagnosis. Not a single call can be answered without our supporters.

What others say

'I swam my Memory Mile in 1hr and 7mins without pausing which I was OVER THE MOON with! I'm so pleased with how much I've raised, knowing that every penny is going towards something so fantastic. I know my Grandma would have been thrilled.’ - Victoria from Manchester

'I wanted to pay tribute to my Mam and at the same time raise as much money as I could for Alzheimer's Society. I swam 64 lengths all in one session.' - Julie from Kent

Contact us 

If you have any further questions please email us at [email protected] or call 0330 333 0804 - we're always happy to help.