We’re challenging you to complete 10,000 steps a day for 30 days. 

Whether you enjoy coming together with your local walking group, the peaceful bliss of a quiet countryside stroll, or the hustle and bustle of your morning commute, however you choose to get your steps in, make them count for everyone living with dementia. 

Sign up to this challenge for free and set up your own fundraising page.

When you raise £100 for Alzheimer's Society, you'll receive a medal in the post to wear with pride. Raise £300 and we'll send you an Alzheimer's Society trek top as a thank you for your support to take with you on your next steps.

How far will you go for dementia?

Feel the love, support and community when you join our Step Up for Dementia Facebook group. Share tips, progress updates and words of encouragement with your fellow challengers. 

What you need to know

It's free to take part and no minimum fundraising target. We'd encourage every participant to raise £100 and earn their well-deserved medal. 

You're responsible for tracking your own mileage. Track your distance using your phone, smart watch or other device. You can link your Strava app or Fitbit to your JustGiving fundraising page to keep your friends and family up to date with your challenge. 

The difference your fundraising can make

  • £300 means over 1,700 people can access Talking Point, our online forum. Here people can learn from each other experiences, share their frustrations and their knowledge of local services.
  • £95 provides a telephone-based Dementia Adviser for a full day. Providing essential support to those affected by dementia.
  • £15 turns four ordinary citizens into superhero Dementia Friends! There is a stigma attached to living with dementia and Dementia Friends facilitates societal change, helping people understand the impact on people’s lives

Why you should step forward and join our challenge

  • The health benefits – walking can reduce stress, lower blood pressure, give you an energy boost and burn calories. It's a great way to get fit, maintain a healthy weight and keep active. 
  • Stay motivated - by helping you strive for a consistent daily exercise target this challenge is a great way to keep motivated to stay active. 
  • Step Up for you, Step Up for a loved one, and Step Up for dementia. Feel the endorphin rush and the hope in your heart as every step brings us closer to a world where dementia doesn’t devastate lives.  


We're challenging you to complete 10,000 steps a day for 30 days.

No – Step Up for Dementia is free to take part!

You can set your own target, we suggest £100.

Everyone who raises £100 will be posted an Alzheimer's Society medal, everyone who raises £300 will be posted an Alzheimer's Society top. (UK residents only).

All UK residents who raise £100 or more on their JustGiving fundraising page will receive a special medal in the post to say thank you.

We'll send out one medal per fundraising page setup, if you would like additional medals please get in touch.

You don't need to do anything to claim your medal, we'll pop it in the post. We send out medals in the last week of each month, so your medal should arrive within 4-6 weeks of you hitting the £100 target. If it's been longer than 6 weeks and you haven't heard from us, please pop us an email so we can help to [email protected].

Please set up a Just Giving page to fundraise. All income is transferred directly to us. You will be able to share your progress on Facebook and Twitter too.

We will also provide fundraising tips and support throughout your journey. We ask you to get any final donations over to us within a month of completing your challenge.  

You can download one here. We can of course send more copies in the post if you need them - simply email us at [email protected] to request this.  

The money you raise will make a big difference to the lives of many affected by dementia. We fund essential support services for people living with dementia and their carers, as well as funding research to find a cure.

To find out more you can visit our website at www.alzheimers.org.uk.


You can pay offline donations into your fundraising page, you also have the option to collect sponsorship via our sponsorship form or by sending us a cheque. Please view the full list on how to send in your offline donations.

Yes! Once you've signed up please join our Facebook group to chat away.

Prefer Strava? Join the Strava group here.

All UK residents who raise £300+ on their JustGiving page will get a free breathable trekking top. We'll be in touch once you've hit this target to ask for your preferred size.

If you've hit £300 and not heard from us, please email [email protected] with your size (XS/S/M/L/XL/XXL) so we can order one for you.

Or you can buy trekking kit in our shop.

You can track your miles however you wish. Use your favourite app or make a tally.

If you use Strava or Fitbit, you can link your account to your JustGiving page to track your activities and share your progress with your supporters. When viewing your page, scroll down to the Fitness Activity box and click Connect with Strava or Connect with Fitbit. See the full instructions for Strava here and for Fitbit here.

Only connect once you're ready to start your challenge as all of your activities will upload to your page. Once setup you can change your settings by clicking Manage Strava/Fitbit Settings found in the same Fitness Activity box on your fundraising page. This will let you pick what information you share on your page.

If you don't use Strava or Fitbit, you'll find a button to Add manual data in the Fitness Activity box, under the Connect with Strava button. You can manually add your activities to keep your supporters updated on your progress and track your total activity.

See JustGiving's help pages here if you're having a problem connecting.

Download our 8 top tips for getting your steps up here.

If you need further help, please email our professional coaches for free advice. Contact them on [email protected].

Contact us about this event

Got a question about this event? Get in touch and we'll respond as soon as we can.

Ask a question
Call the events team