Dementia Action Week

A married couple sitting on a couch
Dementia Action Week is Alzheimer's Society's biggest and longest running awareness campaign. Each year, we work with individuals and organisations across the UK to encourage people to ‘act on dementia’. This year’s diagnosis themed campaign ran from 16-22 May.
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It's not called getting old, it's called getting ill.

Forgetting things from time to time is usually normal. But if memory loss is affecting your daily life, it's a good idea to seek help.

What is Dementia Action Week?

Dementia Action Week is an awareness raising campaign. Each year, we work with individuals and organisations across the UK to encourage people to ‘act on dementia’.

This year’s Dementia Action Week (16-22 May 2022) encouraged people who are concerned that they or someone they know may be experiencing dementia symptoms to seek further help. We provided information on memory loss, advice on talking to the GP, and ways to cope with memory loss.

Throughout the week, we saw a 43% average increase in calls to our Dementia Connect support line from those seeking information and support.

Worried about memory problems?

If you or a loved one are experiencing memory loss, it could be a sign of something more serious. Our advice will help you understand if your symptoms are related to dementia.

Get support and advice

Why did you focus on diagnosis for this year’s campaign?

With a sustained drop in dementia diagnosis rates for the first time ever, we undertook research to understand the key barriers and benefits to getting a diagnosis. 

As well as the misconception around memory loss just being part of getting old, our research found being in denial, and referral times to specialists, are big barriers for those experiencing symptoms to seek a diagnosis. 

Getting a diagnosis can be daunting, but we believe it’s better to know. And so do 91% of people affected by dementia.

Where can I find more information on memory loss and diagnosis?

Dementia Action Week might have come to an end, but our work isn’t done yet.

It’s important that those who are concerned that they or someone close to them might be experiencing signs of dementia continue to come to us for guidance and support.

This includes reading our new information on memory loss and diagnosis, using our symptoms checklist to help describe symptoms to GPs, and watching first-hand stories from people living with and affected by dementia on the benefits of getting a diagnosis. 

You can also continue to support our campaign by downloading and sharing our ‘Asking the same question again and again. It’s not called getting old, it’s called getting ill’ resources below.

Contact our team

You can email our Marketing team if you have any questions or feedback about Dementia Action Week at [email protected]

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