Forget Me Not Appeal FAQs

Have you got a question about the Forget Me Not Appeal? Look for an answer below or contact us.

General FAQs

The Forget me not Appeal is our annual, flagship appeal. Its purpose is to create a special moment each year, when everyone comes together to honour and remember people affected by dementia.

Wearing a Forget me not Appeal pin badge shows people affected by dementia that they’re not alone and that you care. Supporting the appeal also helps to provide urgent support to people living with dementia, as well as funding groundbreaking research to build on recent breakthroughs. You could wear your badge in honour of a loved one, in someone’s memory or in support of everyone living with dementia. Whoever you wear your badge for, you will be showing everyone how vital it is that dementia receives the attention it deserves.

  • Donate online
  • Donate over the phone by calling our Supporter Care team on 0330 333 0804
  • In person. Thanks to our following partners who will displaying the badges in stores across the UK:
    • Morrisons (England, Wales)
    • One Stop
    • Regatta Great Outdoors 
    • Topps Tiles 

When you donate to the Appeal, our team will send your Forget me not Appeal pin badge out to you in the post, starting in April. To save on postage costs, we send badges out every other day which can then take up to five working days for Royal Mail to deliver.

We’ll get your badge to you as soon as possible but this can take between three and seven working days, depending on how quickly it’s delivered by Royal Mail.

There are many ways that you can further support the Appeal. For example you can:

  • Sign up as a collector in your local area. By giving just a few hours of your time to collect donations, you can make a life-changing difference.
  • Visit the Forget me not shop and check out our fantastic selection of gifts.
  • Honour a loved one by sharing a memory, picture or story on our dedication page.
  • Share pictures wearing your badge on social media to help raise awareness of the Appeal, and send a message to everyone affected by dementia that they have not been forgotten.

The components that make up our Forget Me Not Appeal badge can be pulled apart and recycled through local recycling methods.

Blue petals and yellow centre:
Polyester fabric - this can go to your recycling centre or clothing banks

Blue washer and stopper:
PVC plastic - this can go to your recycling centre or specialist recycling

White veins:
Cardboard - this can go in home recycling bins

Metal - this can go to your recycling centre

Backing card:
Cardboard - this can go in home recycling bins

Once you are finished with your display unit please return it to Alzheimer’s Society. If you are fundraising with the display unit, we will have sent instructions on how to do this or you can reach out to your contact.


Got another question?

If you can’t find the answer to your question, please contact our Supporter Care Team by emailing [email protected].

For queries about collecting in Morrisons, please view our Collections Volunteering page FAQs or get in touch at [email protected].

For queries about collecting in Morrisons, please get in touch at [email protected].  

You can also phone us on 0330 333 0804.