Annual Conference 2022

Our Annual Conference will take place on 17 May 2022. This year's theme is Diagnosis - progressing the key issues around the diagnosis of dementia and the diagnostic and post-diagnostic pathway for dementia.

About our 2022 conference 

Our flagship annual conference returns in 2022 during Dementia Action Week and will be a force for change, to highlight the biggest problems facing a dementia diagnosis.

‘We have the right to an early and accurate diagnosis, and to receive evidence-based, appropriate, compassionate and properly funded care and treatment, from trained people who understand us and how dementia affects us. This must meet our needs, wherever we live.’

The importance of a dementia diagnosis cannot be understated. It facilitates access to vital care and support that enables people to live well with the condition. Its importance is outlined in the Dementia Statements, which are grounded in human rights law.

Date: Tuesday 17 May 2022

Location: Park Plaza Hotel, Victoria, London

Elements of the day will also be available online.

What is this year's theme?

  • The conference will focus on the diagnosis of dementia, what is being done but what still needs to be done for people affected by dementia, including the latest innovations
  • Featuring key note speaker presentations, coupled with parallel sessions which will focus around taking action on and progressing the key issues around the diagnosis of dementia and the diagnostic and post diagnostic pathway for dementia (within an integrated system of health and social care)
  • The conference will also include content on the research and innovations into diagnosis/diagnostics, including technology innovations that could change the diagnosis of dementia, and how close we are to blood based biomarkers becoming routine in the diagnosis of dementia

Who should attend?

We welcome delegates from across policy and health sectors including:

  • Thought leaders
  • Policy makers
  • Professional bodies
  • Health and social care professionals
  • Government and local authority representatives 
  • People with an association to dementia

What can conference delegates gain access to?

  • A jam-packed conference programme
  • Conference plenary sessions coupled with parallel sessions, each focused around taking action on and progressing the key issues around the diagnosis of dementia
  • Content on the research and innovations into diagnosis/diagnostics
  • Our interactive conference app
  • Panel discussions and audience Q and As
  • CPD accredited programme
  • Networking opportunities - via our exhibition, drinks reception and app networking tool

How much does it cost to attend the conference?

Voluntary and public sector

Ticket type In person Virtual







Private sector

Ticket type In person Virtual








Ticket type In person Virtual




People with dementia and carers (Carers attending to support a person with dementia are free of charge)

Ticket type In person Virtual




Sponsorship and Exhibition opportunities

Take advantage of the gathering of hundreds of leaders from across the policy and health sectors and showcase your organisation at Alzheimer's Society Annual Conference, the leading dementia conference.

We have various sponsorship and exhibition options to suit all requirements and budgets – if you are interested in exhibiting, take a look at our brochure, or you can email us at [email protected] to find out more.

Benefits of exhibiting

  • Raise the profile of your organisation, products and services
  • Meet the key influencers and decision makers within Health and Social Care
  • Scheduled lunch and refreshments will take place within the exhibition hall, allowing you to network and establish links directly with the delegates
  • Add your voice to the dementia debate and influence change: Your involvement will not only help raise your company’s visibility, but it will also help propel dementia to the top of the health agenda
  • Recognition as being part of the Dementia Movement


What is your covid policy?

We recognise the challenges we continue to face during the current global pandemic. Our decisions are always driven by the impact on people affected by dementia, the health and well-being of our staff, volunteers, partners, speakers and delegates.

We will be holding this conference in person, however we will be working in line with the government guidance and restrictions at the time. We will continue to monitor and review the policies and procedures we have in place in accordance with government and public health guidance. We will continue to update our attendees to any changes or considerations that will need to be put in place as part of these restrictions.

What is the address?

Park Plaza Victoria is located at 239 Vauxhall Bridge Road, London, SW1V 1EQ.

Telephone: 0333 400 6140

The nearest underground station to the venue is Victoria. Situated just two minutes from the Gatwick Express and National Rail service at London Victoria Station, Park Plaza gives you easy access to central London.

Please visit

Who will be attending?

We will be inviting thought leaders, policy makers, professional bodies, health and social care professionals, government and local authority representatives, people with an association to dementia.

Is the conference available online/virtually?

A reduced programme will be available online, registration for this type of ticket will open in March 2022.

What is the difference between an in person vs online attendance?

In person attendees will receive lunch, post reception drinks, visits to our exhibition stands, audience Q&A and conference plenary and parallel sessions.

Online attendees will be able to access our plenary sessions.

When does the early bird rate apply?

There is a discount for those registering from Tuesday 4 January up to and including Monday 31 January. 

Do you offer discounts for group bookings?

10 per cent discount for 3-4 people.
15 per cent discount for 5 people and above.
The discount will be automatically applied to your booking.

Do you offer student discounts?

Students receive a reduced rate if they are in full-time education. Students will be required to show a valid student card on arrival at the conference. 

Why are you charging people with dementia and carers?

At Alzheimer’s Society Annual Conference 2022 we will charge people affected by dementia a reduced registration fee of £75 per day. Charging for people affected by dementia (PABD) is in line with key dementia conferences (ADI, Dementia Congress). The conference aims to influence key members of the health and social care and local and national government. The registration fee is designed to dissuade members of the general public not in the target audience from attending, in order to maintain achievement of these aims.

We have assigned the reduced fee of £75 per day to PABD as this will cover the basic costs associated with a delegate attending the conference. This is primarily the per person cost Alzheimer’s Society is liable to cover for each delegate.  Our Annual Conference takes place in London to ensure we can welcome members of national government and is such is a costly endeavour for the Society. We are required therefore to ensure we recoup costs in every way possible. Other income sources include sponsorship of the event, exhibition fees and ticket sales.

People with dementia will be able to bring a carer to the conference at no additional cost.

Which sector do I fall into?

Voluntary / Public sector - Third sector, charities, not-for-profits, small medium Enterprises, Community Interest Companies, NHS, Local Government, Central Government, Universities, Councils and other Public Sector Organisations

Private sector - Commercial and profit-making organisations.

How can I register for the conference?

Registration will open in early January. You will need to register online via our registration system; please click on the link on the conference webpages and this will take you through the necessary steps for payment and to complete registration for a delegate place. You can register your interest now to be the first to hear when registration opens.

I registered for the 2020 Annual Conference, do I need to register again?

Yes, you will need to register again.

How do I pay for my place at the conference?

When placing your booking you can either pay by credit or debit card (Visa and MasterCard only) via the booking system.

Can I pay by invoice?

We prefer you to pay by Credit or debit card, if you are unable to do so please email the Conference and Events team at [email protected] to request this option. Please note an admin fee of £20 will be added to your invoice due to the admin and staff time involved in processing the invoice. 

Can I pay by cheque?

This option is not available.

How and when do I receive my confirmation once I have registered?

You will receive an email confirmation once you have completed your registration. You will not be able to attend the conference unless payment is made.

Is there a deadline for payment?

Yes, the deadline for BACS transfer and invoice payments is 14 days before the conference date Monday 2 May.


If you would like to cancel your place click the link in your confirmation email to unregister yourself from the conference via our booking system.

Cancellations received up to and including 1 April will be eligible for a full refund. 

After this date we will refund 50% of the original booking fee up to and including 2 May.

Cancellations received after 2 May 2022 will not receive a refund.

Can I amend my booking after completion?

Yes, use the link in your email to login to your booking. Click ‘Modify’ to amend your booking. You can submit payment, amend your session choices and change answers to the registration questions. The deadline for amending bookings is Monday 2 May.

I am a speaker at one of the sessions, can I bring someone else along free of charge to speak with me?

Unfortunately, only one place per speaker is complimentary.

I can’t attend, can I appoint a colleague to attend in my place?

Yes, use the link in your email to login to your booking. Click ‘Substitute Registrant’ and enter the details of the person who will attend in your place. The deadline for substitutions is Monday 2 May.

How do I book for sessions?

We will be using a booking system which will allow attendees to pre-book sessions at the conference. You will be asked to select your sessions when booking your place at the conference. 

Will I be able to get a copy of presentations?

We will aim to get a copy of presentations from each speaker to be available after the event. These will be found on our webpages in the days following but as this is at the discretion of the speaker we cannot guarantee all will be available.

Can I see a delegate list before the event?

No, delegate lists will not be available. We will include delegate information on our conference App that delegates have chosen to share only. 

Can I see a list of exhibitors attending the conference?

Once our exhibitors are confirmed they will be detailed on our conference webpage and App.

Can I exhibit and/or sponsor at the conference?

For all exhibition enquiries and opportunities please see above or contact [email protected]

I have hearing problems, can you help?

Please ensure you indicate your requirements when registering for the event and we will accommodate these on the day.

Is there a dress code for the conference?

The dress code for the conference will be smart/casual.

What are the start and finish times of the event?

The conference will start at 9.00am for registration, exhibition and refreshments. The conference will close at 5pm, there will be a drinks reception at this time to end the day.

Is lunch included?

Yes, lunch and refreshments will be served at the appropriate times.

Is there a drinks reception at the conference which I can attend?

Yes, there will be a drinks reception on the evening of Tuesday 17 May.

Is there a cloakroom at Park Plaza?

Yes, there is a cloakroom upon arrival at the conference.

Will there be a quiet room during the conference?

Yes, there will be a quiet room to use which will be clearly signposted. Delegates will be advised the location of the quiet room on arrival at the conference.

Will there be a space for me to breastfeed during the conference?

Yes, there will be a quiet room for you to use. Please let us know when you arrive at the conference so we can direct you to the room.

Will there be a space for me to pray during the conference?

Yes, there will be a quiet room for you to use. Please let us know when you arrive at the conference so we can direct you to the room.

Is Wi-fi available at the conference?

Yes, you will be given the wi-fi network and access password on arrival. 

Is there wheelchair access Park Plaza?

Yes, there is wheelchair access and a lift available to all floors. 

Is there parking at Park Plaza?

The venue has no parking available on site.

Do you accept Guide Dogs?

Yes, the venue accepts guide dogs.

Covid measures at our Annual Conference

We await Government guidance on mass events during Spring next year and will continue to update delegates and visitors as we build up to the conference.

As this is a large event, we will take the following steps to reduce risk and to provide reassurance to those attending. We will encourage all delegates to wear a facemask when in the conference venue to provide reassurance to others, unless exempt.

Everyone over the age of 18 attending the Conference will be required to provide either evidence of double vaccination or a recent negative lateral flow test (currently 48 hours from the test result).

What social distancing measures will you have in place?

We will continue to work in line with the government restrictions at the time. We will update all delegates to any changes that will need to be put in place such as, one way systems.

Will I receive a refund if I decide not to attend but the conference is still going ahead?

Please see our refund policy above.

Will the conference run at a reduced capacity?

We are planning on holding the Annual Conference at capacity of 350 people, however the venue has space for 500 delegates so we will have extra space available. We will of course update delegates to any changes or considerations that will need to be put in place as part of the governments most current guidance.


Contact us

If you have any questions about this event please get in touch with our team on 0330 333 0804 or [email protected].


Alzheimers Society Annual Conference 2022

If you would like to find out more about ASAC2022, please register your interest.

Register your interest