Alzheimer's Society Annual Conference 2022

Our Annual Conference sponsored by Rothesay, Roche and Lilly will take place on 17 May 2022. This year's theme is Diagnosis: what does the future hold? 

Alzheimer's Society Annual Conference

About our 2022 conference 

Our flagship annual conference returns in 2022 during Dementia Action Week and will be a force for change, to highlight the biggest problems facing a dementia diagnosis.

‘We have the right to a timely and accurate diagnosis, and to receive evidence-based, appropriate, compassionate and properly funded care and treatment, from trained people who understand us and how dementia affects us. This must meet our needs, wherever we live.’

The importance of a dementia diagnosis cannot be overstated. It facilitates access to vital care and support that enables people to live well with the condition. Its importance is outlined in the Dementia Statements, which are grounded in human rights law.

Date: Tuesday 17 May 2022

Location: Park Plaza Hotel, Victoria, London

All sessions will also be available online.


Registration has now closed for the Conference.

What is this year's theme?

A dementia diagnosis is life-changing, and the first step towards getting people the vital support they need. From today’s challenges to the latest innovations, discover what’s being done, what needs to be done, and what we can all do to create a better life for everyone affected by dementia.

Who should attend?

We welcome delegates from across policy and health sectors including:

  • Thought leaders
  • Policy makers
  • Professional bodies
  • Health and social care professionals
  • Government and local authority representatives 
  • People with an association to dementia

What can conference delegates gain access to?

  • A jam-packed conference programme
  • Conference plenary sessions coupled with parallel sessions, each focused around taking action on and progressing the key issues around the diagnosis of dementia
  • Content on the research and innovations into diagnosis/diagnostics
  • Our interactive conference app
  • Panel discussions and audience Q and As
  • CPD accredited programme
  • Networking opportunities - via our exhibition, drinks reception and app networking

Who is speaking at this year's conference?

We are delighted to announce our conference will be hosted by Trevor Salomon (Carer, of wife who is living with dementia) and Gina Airey, (Living with dementia and 3Nations Dementia Working Group Member)

Throughout the day we will also hear from;

  • Rt Hon. Sajid Javid MP, Secretary of State for Health and Social Care
  • Professor Alistair Burns, National Clinical Director for Dementia and Older People's Mental Health, NHS England and NHS Improvement; 
  • Professor Sir Mike Richards, Former National Cancer Director, Department of Health and Former Chief Inspector of Hospitals in the Care Quality Commission;
  • Professor Sube Banerjee, Executive Dean and Professor of Dementia, University of Plymouth and Alzheimer's Society Trustee
  • and many more. 

There will also be two hours dedicated to parallel sessions on the day, where attendees can attend panel discussions of their choice. Full details of the keynote speakers and parallel sessions are available below. 

Full conference programme

08:30am - Registration, exhibition and refreshments

08:30am - Dementia: What can you do? Breakfast session, sponsored by Roche

Tips and tricks for individuals to make big change in the dementia community

The NHS has a workforce of over a million individuals. Each one of us can make changes to create a fairer future for people living with dementia. Hear directly from people who have driven change in the health system and from a leading expert on the behaviour change theory who makes the impossible seem easy.

Conn O’Neill, Public Affairs Partner, Roche Products Ltd 

Katy Irving, Global Head of Behavioural Science, HRW Healthcare  

09:30am - Welcome and housekeeping, Trevor Salomon, Carer and Gina Airey, Living with dementia 

09:50am - CEO opening address, Kate Lee, Chief Executive, Alzheimer's Society

10:15am - Recovering and Improving National Dementia Diagnosis Rates

Professor Alistair Burns, National Clinical Director for Dementia and Older People's Mental Health, NHS England and NHS Improvement

This session will discuss what's needed for the recovery and improvement of national dementia diagnosis rates, what's already been undertaken and the opportunities that are presented by the development of a new national dementia strategy. 

10:50am - Refreshments, exhibition and networking 

11:20am - What can be learnt from the diagnosis experience of other diseases? 

Professor Sir Mike RichardsFormer National Cancer Director, Department of Health and Former Chief Inspector of Hospitals in the Care Quality Commission, in conversation with Kate Lee, Chief Executive, Alzheimer’s Society 

Exploring successful advances in diagnosis of cancer, and what we can learn from this in the wider development of diagnosis of dementia. 

12:00pm - Four Parallel sessions to choose from (please see options below)

1:00pm - Lunch, exhibition and networking 

2:00pm - Keynote address from the Secretary of State for Health and Social Care - Rt Hon. Sajid Javid MP

2:25pm - Four parallel sessions to choose from (please see options below)

3:25pm - Exhibition, posters and refreshments 

3:45pm - The future of dementia diagnosis within Integrated Care Systems

Chaired by Fiona Carragher, Director of Research and Influencing, Alzheimer’s Society

What are the opportunities for Integrated Care Systems (ICSs) to deliver a better diagnosis clinical pathway? How can they use the opportunity of health and social care integration to improve the diagnostic journey for people living with dementia and their families?

Georgina Birch, Operational Lead Integrated Care Mental Health Liaison Team, Tower Hamlets, London

Dr Nadia Wahid, Primary Care Clinical Lead Executive for Dementia and GP

Giles West, Head of Business Management, Northamptonshire Healthcare NHS Foundation Trust

Julie Hayden, Enrolled Nurse, BA/DipSW, Living With Dementia

Edward Jones, Senior Policy Advisor, ICS Network Team, NHS Confederation

4:40pm - How we can all progress the key issues relating to the diagnosis of dementia

Professor Sube Banerjee, Executive Dean and Professor of Dementia, University of Plymouth and Alzheimer's Society Trustee

Professor Sube Banerjee reflects on the key points of the day, and how delegates can take action now to impact the key issues of dementia diagnosis and drive real, lasting change for people affected by dementia. 

4:55pm - Closing remarks, Trevor Salomon, Carer and Gina Airey, Living with dementia 

5:00pm - Drinks reception 

Choice of parallel sessions (12pm)

Session 1 

Developing diagnostic pathways and transforming services during the pandemic 

The pandemic led to dramatic changes to how services within the NHS operate. The panel will discuss adapting services in the Covid-19 climate to deliver needed care and support to those living with dementia.

Chaired by: Mark MacDonald, Associate Director of Advocacy and System Change, Alzheimer’s Society


  • Dr Hein Le Roux, GP and Deputy Clinical Chair, Gloucestershire CCG 

  • Dr Claire Kingswood, GP 

  • Dr Samir Shah, Consultant Older Age Neuropsychiatrist & Deputy AMD

  • Professor Claudia Cooper, UCL and Camden and Islington NHS Foundation Trust

  • Rosemary Phillips, Research Network Volunteer

Session 2 

Diagnosing people from ethnic minority communities

People from an ethnic minority community may experience an inequity of diagnosis, with challenges at service and community level contributing to this inequity.  

The panel will discuss the support required to break down the barriers within communities as well as establishing what Memory Assessment Services can do to promote a more culturally accessible diagnosis. 

Chaired by: Dr Karan Jutlla, Dementia Lead at University of Wolverhampton 


  • Versha Patel, Person affected by dementia
  • Dr Krish Vedavanam Consultant Psychiatrist, Wandsworth Memory Assessment Service  

  • Kash Khunkhuna, Carer of a person with dementia

  • Charanjit Kaur Dewgun, Person affected by dementia

Session 3

What is the current gold-standard for a clinical diagnosis?  

What are the challenges clinicians face when diagnosing dementia? What is the current gold-standard for a clinical diagnosis? This session will discuss the challenges from a range of different clinical perspectives and discuss the changes required at a policy level to reach this standard.

Chaired by: Professor Sube Banerjee, Executive Dean and Professor of Dementia, University of Plymouth and Alzheimer's Society Trustee


  • Dr Ross Dunne, Greater Manchester Mental Health Foundation Trust
  • Clare Gillies, Living with dementia
  • Dr Greta Rait, Clinical Professor of Primary Care and Health Services Research University College London 

Session 4 

What is the real experience of dementia diagnosis for people affected by dementia?  

A Dementia Voice panel of people affected by dementia share their insights and experiences around diagnosis and its impact. 

Chaired by: Chris Maddocks, Living with dementia


  • Debbie Willcocks, Living with dementia

  • Jane Buckels, Living with dementia  

  • Jeff Brattan-Wilson, Engagement and Development Lead Officer, Social Care Wales, with lived experience as a Deaf carer

Choice of parallel sessions (2pm)

Session 5 

How Integrated Care Systems (ICSs) are improving the integration of dementia services 

The new Health and Care Act will place integrated Care Systems on a statutory footing, ushering in a new era of closer integration in health and social care. The panel will discuss practical steps ICSs are taking to better integrate dementia diagnosis pathways to improve efficiency and the support offered to those diagnosed. 

Chaired by: Gavin Terry, Head of Policy, Alzheimer's Society


  • Dr Afifa Qazi, Executive Medical Director and Consultant Psychiatrist, Kent and Medway NHS and Social Care Partnership Trust
  • Dr Nadia Wahid, Primary Care Clinical Lead Executive for Dementia and GP and Barbara Stephens, CEO Dementia Pathfinders, and partner organisation to 'Sandwell Community Dementia Service'

Session 6

How can we improve Equality, Diversity and Inclusion in Dementia Care?

Recognising and respecting an individual's background, beliefs, cultural identity and life experiences are fundamental to providing truly person-centred care. This session will explore the concepts of equality, diversity and inclusion in relation to dementia care.

We will hear from Bristol Dementia Wellbeing Service (DWS) a partnership between Alzheimer’s Society and Devon Partnership NHS Trust, who have radically opened up its access to deaf BSL service users. The session will cover how it altered the diagnostic process, increased access and distributed information to the deaf community. 

We will also hear from Feyi Raimi-Abraham, Founder of The Black Dementia Company, focusing on cultural identity and life experiences as they relate to people of African and Caribbean heritage.

Chaired by: Sophie Tucker, Product Development Officer, Alzheimer's Society 


  • Gabrielle Morris, Senior Partnerships Account Executive 
  • Trish Caverly, Community Development Coordinator, Bristol Dementia Wellbeing Service, Devon Partnership NHS Trust

  • Roxanne Holton, Community Development Coordinator, Bristol Dementia Wellbeing Service, Devon Partnership NHS Trust

  • Feyi Raimi-Abraham, Founder, The Black Dementia Company 

Session 7

Upcoming innovations in diagnosis 

What are the upcoming innovations in dementia diagnosis? What are the next steps to get them into the clinic and ensure equity of access? This session will discuss upcoming innovations, including imaging, biomarkers, health data and AI. 

Chaired by: Michael Booth, Research Network Volunteer


  • Dr Antoinette O'Connor, University College London
  • Prof David Llewellyn and Dr Janice Ranson, DEMON Network Deputy Director, University of Exeter
  • Coco Newton, Alzheimer's Society PhD student, University of Cambridge

Session 8

Addressing the impact of delayed diagnosis 

What support can people get when they’re going through a dementia diagnosis, especially if that takes many months or even years? Delays can potentially impact on jobs, benefits, relationships, support and symptoms people experience. Yet with the right support and a personalised approach, is it possible to support people to turn frustrating waiting into more positive and proactive preparation time? 

In this session we will hear from people with direct experience of waiting for a diagnosis, describing how it feels, what was important to them and the support they either found helpful or wished had been available.  

We will then share learning gained from the “Next Steps” project by Dementia Change Action Network (DCAN) and NHS England and Improvement, set up to help people find the right support, at the right time, while waiting for their memory assessment appointment.  

Finally we will hear from Memory Assessment Services about innovations and new ways of supporting people at a crucial time. 

Chaired by: Ian McCreath, Dementia Change Action Network & Head of Think Local Act Personal  


  • Paul Harvey, Living with dementia
  • Michael Andrews, Living with dementia   
  • Keara O'Connor, Project Manager, Dementia Change Action Network

How much does it cost to attend the conference?

Voluntary and public sector

In person: £199

Virtual: £99

Private sector

In person: £299

Virtual: £140


In person: £70

Virtual: £30

People with dementia and carers

In person: £70

Virtual: £30

Please note: Carers attending to support a person with dementia can attend free of charge

Our sponsors 

Thank you to our sponsors Rothesay, Roche and Lilly.  

Rothesay is the UK's largest pensions insurance specialist. They manage over £60 billion of assets under management, secure more than 850,000 pensions and make average pension payments of approximately £230 million per month.

Rothesay provide pension solutions for many well-known companies including Allied Domecq, Asda, British Airways, Cadbury's, National Grid, the Post Office and Prudential.

Roche is a pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people's lives. 

Roche Products Limited has provided financial support for the organisation of this event. Roche has not sponsored the drinks reception. Apart from the identified Roche symposium, Roche has had no input into the content of the event. 

Lilly is a global healthcare leader that unites caring with discovery to make life better for people around the world. With more than 30 years of dedication to finding solutions for Alzheimer’s disease, we’re proud of our progress to advance the science for this devastating disease. To learn more about Lilly, please visit us at

Lilly has provided sponsorship in support of educational and scientific activities only. Lilly has had no involvement in the agenda or content of the meeting and has not provided sponsorship relating to hospitality.

Exhibition opportunities

Take advantage of the gathering of hundreds of leaders from across the policy and health sectors and showcase your organisation at Alzheimer's Society Annual Conference, the leading dementia conference.

We have various sponsorship and exhibition options to suit all requirements and budgets – if you are interested in exhibiting, take a look at our brochure, or you can email us at [email protected] to find out more.

Benefits of exhibiting

Raising the profile of your organisation by meeting key influencers and decision makers within Health and Social Care whilst networking to establish links directly with the delegates. 


What is your covid policy?

We recognise the challenges we continue to face during the current global pandemic. Our decisions are always driven by the impact on people affected by dementia, the health and well-being of our staff, volunteers, partners, speakers and delegates.

We will be holding this conference in person, however we will be working in line with the government guidance and restrictions at the time. We will continue to monitor and review the policies and procedures we have in place in accordance with government and public health guidance. We will continue to update our attendees to any changes or considerations that will need to be put in place as part of these restrictions.

What is the address?

Park Plaza Victoria is located at 239 Vauxhall Bridge Road, London, SW1V 1EQ.

Telephone: 0333 400 6140

The nearest underground station to the venue is Victoria. Situated just two minutes from the Gatwick Express and National Rail service at London Victoria Station, Park Plaza gives you easy access to central London.

Please visit

Who will be attending?

We will be inviting thought leaders, policy makers, professional bodies, health and social care professionals, government and local authority representatives, people with an association to dementia.

Is the conference available online/virtually?

Registration is now closed.

What is the difference between an in person vs online attendance?

In person attendees will receive lunch, post reception drinks and visits to our exhibition stands. 

Online attendees will be able to view and interact with sessions, and connect with our exhibitors on our conference app. 

When does the early bird rate apply?

There is a discount for those registering from Tuesday 4 January up to and including Monday 31 January. 

Do you offer discounts for group bookings?

10 per cent discount for 3-4 people.
15 per cent discount for 5 people and above.
The discount will be automatically applied to your booking.

Do you offer student discounts?

Students receive a reduced rate if they are in full-time education. Students will be required to show a valid student card on arrival at the conference. 

Why are you charging people with dementia and carers?

At Alzheimer’s Society Annual Conference 2022 we will charge people affected by dementia a reduced registration fee of £70. Charging for people affected by dementia (PABD) is in line with key dementia conferences (ADI, Dementia Congress). The conference aims to influence key members of the health and social care and local and national government. The registration fee is designed to dissuade members of the general public not in the target audience from attending, in order to maintain achievement of these aims.

We have assigned the reduced fee of £70 to PABD as this will cover the basic costs associated with a delegate attending the conference. This is primarily the per person cost Alzheimer’s Society is liable to cover for each delegate.  Our Annual Conference takes place in London to ensure we can welcome members of national government and is such is a costly endeavour for the Society. We are required therefore to ensure we recoup costs in every way possible. Other income sources include sponsorship of the event, exhibition fees and ticket sales.

People with dementia will be able to bring a carer to the conference at no additional cost.

Which sector do I fall into?

Voluntary / Public sector - Third sector, charities, not-for-profits, small medium Enterprises, Community Interest Companies, NHS, Local Government, Central Government, Universities, Councils and other Public Sector Organisations

Private sector - Commercial and profit-making organisations.

I registered for the 2020 Annual Conference, do I need to register again?

Yes, you will need to register again.

How do I pay for my place at the conference?

When placing your booking you can either pay by credit or debit card (Visa and MasterCard only) via the booking system.

Can I pay by invoice?

We prefer you to pay by Credit or debit card, if you are unable to do so please email the Conference and Events team at [email protected] to request this option. Please note an admin fee of £20 will be added to your invoice due to the admin and staff time involved in processing the invoice. 

Can I pay by cheque?

This option is not available.

How and when do I receive my confirmation once I have registered?

You will receive an email confirmation once you have completed your registration. You will not be able to attend the conference unless payment is made.

Is there a deadline for payment?

Yes, the deadline for BACS transfer and invoice payments is 14 days before the conference date Monday 2 May.


Cancellations received up to and including 17 April 2022 – full refund of registration fee

Cancellations received between 17 April – 2 May 2022 – 50% refund of registration fee

Cancellations received after 3 May 2022 will not receive a refund.

Please note if you paid for the conference via our invoicing process, you will receive a refund of the registration fee as above, minus the administration fee of £20. 

Can I amend my booking after completion?

Yes, use the link in your email to login to your booking. Click ‘Modify’ to amend your booking. You can submit payment, amend your session choices and change answers to the registration questions. The deadline for amending bookings is Monday 2 May.

I am a speaker at one of the sessions, can I bring someone else along free of charge to speak with me?

Unfortunately, only one place per speaker is complimentary.

I can’t attend, can I appoint a colleague to attend in my place?

Yes, use the link in your email to login to your booking. Click ‘Substitute Registrant’ and enter the details of the person who will attend in your place. The deadline for substitutions is Monday 2 May.

How do I book for sessions?

We will be using a booking system which will allow attendees to pre-book sessions at the conference. You will be asked to select your sessions when booking your place at the conference. 

Will I be able to get a copy of presentations?

We will aim to get a copy of presentations from each speaker to be available after the event. These will be found on our webpages in the days following but as this is at the discretion of the speaker we cannot guarantee all will be available.

Can I see a delegate list before the event?

No, delegate lists will not be available. We will include delegate information on our conference App that delegates have chosen to share only. 

Can I see a list of exhibitors attending the conference?

Once our exhibitors are confirmed they will be detailed on our conference webpage and App.

Can I exhibit and/or sponsor at the conference?

For all exhibition enquiries and opportunities please see above or contact [email protected]

I have hearing problems, can you help?

Please ensure you indicate your requirements when registering for the event and we will accommodate these on the day.

Is there a dress code for the conference?

The dress code for the conference will be smart/casual.

What are the start and finish times of the event?

The conference will start at 9.00am for registration, exhibition and refreshments. The conference will close at 5pm, there will be a drinks reception at this time to end the day.

Is lunch included?

Yes, lunch and refreshments will be served at the appropriate times.

Is there a drinks reception at the conference which I can attend?

Yes, there will be a drinks reception on the evening of Tuesday 17 May.

Is there a cloakroom at Park Plaza?

Yes, there is a cloakroom upon arrival at the conference.

Will there be a quiet room during the conference?

Yes, there will be a quiet room to use which will be clearly signposted. Delegates will be advised the location of the quiet room on arrival at the conference.

Will there be a space for me to breastfeed during the conference?

Yes, there will be a quiet room for you to use. Please let us know when you arrive at the conference so we can direct you to the room.

Will there be a space for me to pray during the conference?

Yes, there will be a quiet room for you to use. Please let us know when you arrive at the conference so we can direct you to the room.

Is Wi-fi available at the conference?

Yes, you will be given the wi-fi network and access password on arrival. 

Is there wheelchair access Park Plaza?

Yes, there is wheelchair access and a lift available to all floors. 

Is there parking at Park Plaza?

The venue has no parking available on site.

Do you accept Guide Dogs?

Yes, the venue accepts guide dogs.

Covid measures at our Annual Conference

We await Government guidance on mass events during Spring and will continue to update delegates and visitors as we build up to the conference.

What social distancing measures will you have in place?

We will continue to work in line with the government restrictions at the time. We will update all delegates to any changes that will need to be put in place such as, one way systems.

Will I receive a refund if I decide not to attend but the conference is still going ahead?

Please see our refund policy above.

Will the conference run at a reduced capacity?

We are planning on holding the Annual Conference at capacity of 350 people, however the venue has space for 500 delegates so we will have extra space available. We will of course update delegates to any changes or considerations that will need to be put in place as part of the governments most current guidance.


Contact us

If you have any questions about this event please get in touch with our team on 0330 333 0804 or [email protected]