Dementia Support Line
Information
What does our blue flower badge represent?
We love seeing our badges out in the world, on collars and coats across the country. If you've also spotted one and want to know more about what it represents and why people are wearing these little blue flowers, read on.
What is the Forget Me Not Appeal badge?
In 2021, Alzheimer's Society launched the Forget Me Not Appeal.
This is an annual initiative that encourages people to wear a fabric Forget Me Not badge for the month of June to raise awareness and vital funds for people affected by dementia.
Why do people wear a Forget Me Not pin badge?
Anyone can wear our blue Forget Me Not pin badge to show their support for Alzheimer’s Society. Many organisations have flowers, ribbons and other symbols to represent their charity.
A person might wear a Forget Me Not badge because a family member or loved one has dementia, or they want to help raise awareness.
Why have we chosen this flower?
The forget-me-not is a small blue flower that represents remembrance and has been long associated with dementia.
People with dementia may experience memory loss, among other symptoms. This makes the forget me not the perfect flower to represent our cause.
The Forget Me Not pin is a symbol for anyone who wants to raise awareness of dementia and support people affected by the condition.
Get your badge
Donate online to the Forget Me Not Appeal and receive a badge in the post, while stocks last. Show your support for Alzheimer's Society today.
Should I wear a forget-me-not pin badge to show that I have dementia?
No, the badge is not to help identify people living with dementia in public. It's there for anyone to wear to show their support for people affected dementia.
During the Forget Me Not Appeal, people wear their badge not only to promote awareness of dementia but also in memory of or in tribute to a loved one affected by the condition.
If a person with dementia wants a discreet way to let others know about their diagnosis while out and about, we have free helpcards available.
Helpcards are an easy way for people with dementia to get help or assistance when out in the community. Personal information can also be added to them so that people with dementia can get help in the best way for them and only from people they feel safe around.
If you have any questions about your donation or Forget Me Not Appeal badge, please call our Enquiries team on 0330 333 0804.
Do you have a badge like one of these? Send us a photo of you wearing it and tell us why you wear yours.