How we use cookies

We use cookies to enhance your experience, analyse site traffic, and support our services. Essential cookies are necessary for the website to function and are always on. Other cookies, like those for Performance, Functionality, and Targeting, are only used if you click 'Accept All' or enable them individually in your settings. You can change your preferences at any time using the manage consent button.

What are cookies? 

A cookie is a small text marker file sent by websites to your device browser to remember who you are and to track your use and preferences.  

Cookies are not viruses or spyware so will not damage your computer.  

Learn more about cookies on ico.org.uk/for-the-public/online/cookies/ 

Cookie Settings

What information do we collect using cookies?

Ways we may use cookies to record information include: 

• which pages of our website you visit and engage with and the amount of time you spend on our site, and whether you have visited our website before or are a new visitor
• the type of device and browser you use, and the geographic location associated with your IP address or device such as country, region etc.
• how you came to our website
• any error messages that you receive on the site
• measuring the success of emails we send or our tv adverts, so that we can understand what stories and content people like the most. 

Managing your cookie preferences

We want you to have full control over your privacy. You can manage your consent at any time by clicking the manage cookies button to open our Cookie Settings panel. From there, you can toggle different categories of cookies (Performance, Functional, or Targeting) on or off. 

Please note that Strictly Necessary cookies cannot be disabled as they are essential for the website to function securely.

Alternative ways to manage cookies

While we recommend using our settings panel above for the most precise control, you can also manage cookies through your browser settings: Browser Settings: Most browsers allow you to refuse or delete cookies. Follow the links below for instructions:

• Google Chrome
• Mozilla Firefox
• Microsoft Edge
• Safari Desktop or Safari Mobile

More information: To learn more about your rights and how to manage cookies, visit the Information Commissioner’s Office (ICO) website.

Use of Data for Advertising and Analytics

We work with advertising partners including Google, Meta Platforms (Facebook, Instagram), and TikTok to improve the relevance and effectiveness of our marketing. To do this, we may share hashed non-special category user data (such as email addresses, phone numbers, first and last names, post codes) with these platforms to help match users across services and measure conversions. This user data is hashed using cryptographic security methods to ensure the plain text data is unavailable to our partners.

We also use Google Signals in Google Analytics, which enables us to collect additional information about users who have signed into their Google accounts and consented to this data sharing with both Google (via their Ad Personalisation settings) and Alzheimer’s Society. This includes cross-device tracking and more detailed demographic insights. This does not allow us to access/ view an individual user’s Google account data.

We use Google Consent Mode in the advanced mode, which allows us to adjust how data is collected based on your consent choices. When you do not consent, Google tags still load but operate in a restricted mode. In this mode:

• No cookies are set.
• Only anonymous, cookieless pings are sent to Google.
• This data is used in aggregate to help us understand general website usage and to support conversion modelling, which estimates how many users may have converted without tracking individuals.

You can learn more about how Google uses this data in this document.

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