Care homes campaign
Low expectations: attitudes on choice, care and community for people with dementia in care homes
Our Putting care right campaign aims to ensure people with dementia and their carers have access to high quality care services. Improving the quality of life of people with dementia in care homes is a key element on this campaign. To get involved in our campaigning work, please join our Campaigners' Network
What is the care homes campaign?
Our Low expectations report updates and builds on our Home from home report, published in 2008. Home from home found issues with dignity and respect and activities in care homes and called for all staff to receive dementia training. Low expectations shows that:
- 80% of care home residents have dementia or severe memory problems, much higher than previously thought.
- Excellent quality care exists, but pessimism about life in care homes is leading to people settling for less. Three quarters of relatives would recommend their loved one's care home despite less than half saying their relative has a good quality of life.
- The care sector has a real image problem. According to our YouGov poll to inform the report, 70% of the general public would be worried about going into a care home and two thirds (64%) don't think the sector is doing enough to tackle abuse.
- We are calling on the government and the best care homes to be shouting from the rooftops for better minimum standards and more effective regulation because it's the underperforming homes that are dragging the rest of the sector down.
How can you help?
To support Low expectations' recommendations, and to help give people the tools they need to demand more from care homes, we have produced a handy guide to help people select a care home, as we know choosing a care home can be an incredibly stressful and difficult process.
In addition we have an updated This is me tool, which is produced in association with the Royal College of Nursing. This is a simple and practical tool that someone going into a care home or their family can use to tell staff about their needs, preferences, likes, dislikes and interests. It enables health and social care professionals to see the person as an individual and deliver person-centred care that is tailored specifically to the person's needs.
We develop tools such as these to support people with dementia and their family. We have already sent out copies of the care home guide to Members of Parliament (MPs) and we would like your help to make sure as many people as possible get access to these tools. To help spread the word about these, please get involved with our Campaigners' Network.
Download our new guide to selecting a care home.
Alzheimer’s Society's leaflet called ‘This is me’ is for people with dementia who are going into any professional care setting.
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