Insurance United Against Dementia

A researcher in a lab

One industry.

One goal.

Insurance United Against Dementia is an Alzheimer’s Society movement created and championed by leaders from across the insurance industry. We will raise £10 million to fund vital research to take on the 21st century’s biggest killer.

What is Insurance United Against Dementia?

Led by fifteen dedicated board members, Insurance United Against Dementia (IUAD) is galvanising the industry to take action against the condition that costs the UK economy over £26 billion every single year.

With no cure for dementia, and limited treatments available, now is the time to make a commitment not only to dementia research, but also the way in which we view and treat dementia, both as individuals and a sector.

IUAD is committed to increasing awareness of what dementia is, as well as where you and your insurance colleagues can find support if you’re one of the millions of people affected by dementia.

'The insurance industry has power to create revolutionary change – our progress to date has been incredible, but there’s still a distance to go.

We need everybody working in the insurance industry to get involved, in any capacity, so that this sector can stand tall and lead the way for creating a better world.' 

Chris Wallace, Executive Director - Continental Europe, QBE, and IUAD Chair

Join your industry colleagues. Transform lives of people affected by dementia.

Fundraise for IUAD

If you’d like to fundraise, we have lots of brilliant ideas for you to raise money to support people affected by dementia.

Take a look at our Fundraising A-Z where you can take on everything from abseiling, right the way through to zany events.

Take on a challenge

If you’d like to get the adrenaline pumping, we have lots of exciting challenges, for runners, trekkers, cyclists, and more. Whatever your discipline, there’s a challenge to suit you!

If you’re a corporate partner, speak to your charity rep or contact our hotline to register.

Volunteer for us

If you’d like to donate your time and skills, then there are lots of ways for you to help people affected by dementia.

Whether you sign up to be a Side by Side companion, or are offering pro bono services, you will always be having a direct impact on the lives of people with dementia.

Find out more about volunteering opportunities.

Members of the IUAD board

  • Chris Wallace, QBE (chair)
  • Phil Bayles, Aviva
  • Benedict Burke, Crawford & Co
  • Simon Cooter, Covéa
  • Richard Dudley, Aon
  • Sian Fisher, Chartered Insurance Institute
  • Julia Graham, Airmic
  • Clare Hatcher, QBE
  • Paul Jack, Lockton
  • Shân Millie, Bright Blue Hare
  • Frank O’Neill, Swiss Re
  • Hayley Robinson, Zurich
  • Jonathan Swift, Insurance Post
  • Andy Tedstone, PIB Insurance Broker
  • Roy White, Marsh

With thanks to our corporate supporters

QBE, Lockton, Aon, Chartered Insurance Institute, Crawford & Co, THB, JLT Specialty, Touchstone, Chubb, NFU Mutual, Covéa, Zurich Community Trust and Ecclesiastical

We are here for you

If you or a loved one is affected by dementia, it can often be difficult to navigate day-to-day challenges.

Alzheimer’s Society is here to support everybody affected by dementia, whether it’s through fact sheets on difficulties you may encounter, or one to one support.

National Dementia Helpline

The helpline is open seven days a week and our specially trained Dementia Advisers are here provide support and advice to people affected by dementia.

Call 0300 222 11 22 or find out more information about opening hours.

Local services finder

Our online directory links you with support services operating in your area.

Simply pop in your post code to find your closest Alzheimer’s Society groups such as Singing for the Brain, as well as services offered by local authorities and private enterprises.

Talking Point

Many people find it useful to talk about their experiences of dementia with people who have been in similar situations.

Our online community – Talking Point – connects people from all walks of life to share their stories, and support and advise each other.

Make a personal donation or become an IUAD partner

Your donation to the IUAD campaign will support groundbreaking dementia research and make a lasting difference to people affected by dementia.

Partnering with Alzheimer’s Society

Partnerships with organisations in the insurance sector help us to raise vital funding and awareness of dementia and make large-scale change to the lives of people living with this disease.

Help us spread the word

Almost half of us are affected by dementia, and we want to use the IUAD campaign to raise awareness right across the insurance industry. Not only will this help us break down the stigma that’s still associated with the condition, but people will also know they can approach for advice and support when they need it most.

We are also keen to participate in sector focused events where IUAD could be a charity partner. This could be a conference, networking event, or awards ceremony.

If you have a network that could help us reach even more of the 300,000 people working in the UK insurance industry then please contact us.

Becoming dementia-friendly

We all share responsibility for ensuring that people with dementia feel understood, valued and able to contribute to their community.

IUAD is increasing awareness is through the Dementia Friends initiative. We’re supporting insurance companies in the roll out of this incredible social action movement. Their employees can join the 2.4 million people who have already committed to take small actions to improve the lives of people affected by dementia.

Contact the IUAD team to talk about making your business dementia-friendly for your staff and customers.

We need your support

Dementia research has been drastically underfunded for far too long. That’s why IUAD supporters are coming together to create step-change in resources and talent for dementia research.

With £1 million already committed to the campaign through personal gifts, corporate partnerships, and special events, we’re already having an impact.

If we’re going to make good on the G8’s commitment to finding a disease-modifying treatment by 2025 then our research programmes will need your support.

UK Dementia Research Institute

The UK Dementia Research Institute (UK DRI) is solving the key unanswered questions of dementia science thorough innovation, collaboration, and research excellence. Connecting six centres and hundreds of researchers, it is the biggest dementia focused research initiative in the UK – bringing us closer to new ways of diagnosing, treating and preventing dementia.

Dementia Research Leaders

The Dementia Research Leaders programme provides vital funding opportunities to attract the most talented scientists, clinicians and care professionals to the field. Supporting these ambitious individuals in the early stages of their careers will strengthen the dementia research community – bolstering the discoveries we so desperately need in the field.

Brains for Dementia Research

In 2007, Alzheimer’s Society and Alzheimer’s Research UK launched Brains for Dementia Research (BDR), in association with the Medical Research Council. This joint initiative brings together brain banks and donor recruitment centres across the UK to provide more high-quality brain tissue samples for dementia research. So far over 500 brains have been donated and samples have been sent to 190 research projects.

Get in touch

Please contact us if you've any questions or you'd like to learn more about Insurance United Against Dementia.

If you're on LinkedIn, we welcome you to join our dedicated IUAD group or follow our IUAD company page.

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