Insurance United Against Dementia

Dementia Connect

One industry with one goal

Insurance United Against Dementia is an Alzheimer’s Society movement created and championed by leaders from across the insurance industry. Together, we will raise £10 million to take on the 21st century’s biggest killer.

Coronavirus Appeal:  We need your urgent support to save our vital services

In response to the coronavirus pandemic, Insurance United Against Dementia (IUAD) has launched an emergency fundraising appeal to help mitigate the impact on people affected by dementia right now.

As some of the most vulnerable members in society, coronavirus is having a devastating impact on the lives of the 850,000 people currently living with dementia in the UK, many of whom have been cut off from their carers and support networks at a time when they most desperately need their support. This isolation can and will accelerate some people’s decline irreversibly. Without day to day contact, the effects of dementia will be greatly exacerbated and leave people even more vulnerable.

Never before has the specialist support Alzheimer’s Society provides been more crucial, but the coronavirus is putting our ability to deliver our services at grave risk. 

With hundreds of fundraising events and activities such as the London Marathon being cancelled, we’re facing a deficit of up to £45 million – half our annual income. This will have a devastating impact on how we’re able to lead the fight against dementia, not just during the coronavirus crisis but beyond. 

Our services are at risk, our research programme is under threat, and that’s why we need support from the insurance community, who can make that all important difference to people affected by dementia at this worrying time. 

We need your support

Any support, no matter how small, will make a huge difference today. It allows Alzheimer's Society to continue vital services and to adapt quickly to new ways of working, designed to keep people affected by dementia safe, healthy, and happy. 

Donate now

What is Insurance United Against Dementia?

There are currently 850,000 people living with dementia in the UK. With no cure and limited treatments, one in three people will develop the condition in their lifetime. This disease has a devastating personal impact, but also far-reaching consequences for society as a whole – it currently costs the UK economy over £34 billion every single year. 


Led by sixteen dedicated board members, Insurance United Against Dementia (IUAD) is galvanising the industry to take action and raise significant funds to transform dementia treatment and care. Since the campaign launched in September 2017, the industry has committed an incredible £3m to fund Alzheimer’s Society’s crucial research and support services. 


IUAD is also committed to driving awareness across the industry of the support available to staff and customers affected by the disease. 
 

'The insurance industry has power to create revolutionary change – our progress to date has been incredible, but there’s still a distance to go.

We need everybody working in the insurance industry to get involved, in any capacity, so that this sector can stand tall and lead the way for creating a better world.' 

– Chris Wallace, Executive Director - Continental Europe, QBE, and IUAD Chair

Join your industry colleagues. Transform lives of people affected by dementia.

Fundraise for IUAD

If you’d like to fundraise, we have lots of brilliant ideas for you to raise money to support people affected by dementia.

Take a look at our Fundraising A-Z where you can take on everything from abseiling, right the way through to zany events.

Take on a challenge

If you’d like to get the adrenaline pumping, we have lots of exciting challenges, for runners, trekkers, cyclists, and more. Whatever your discipline, there’s a challenge to suit you!

If you’re a corporate partner, speak to your charity rep or contact our hotline to register.

Become an IUAD advocate

IUAD Advocates is a growing network of industry professionals who are helping to drive greater awareness of dementia and the support available to colleagues and customers. They also play a key role in helping us to raise vital funds to support Alzheimer’s Society’s pioneering research and specialist support services. Advocates can get involved in lots of different ways, from becoming a Dementia Friends champion and delivering sessions to others, to leading a fundraising event, or speaking about IUAD at an event or on a webinar. Please get in touch to find out more. 

Volunteer for us

If you’d like to donate your time and skills, then there are lots of ways for you to help people affected by dementia.

Whether you sign up to be a Side by Side companion, or are offering pro bono services, you will always be having a direct impact on the lives of people with dementia.

Find out more about volunteering opportunities.

Members of the IUAD board

  • Chris Wallace, QBE (chair)
  • Phil Bayles, Aviva
  • Benedict Burke, Crawford & Co
  • Vanessa Chance, Newgate Communications
  • Jo Coles, Willis Towers Watson
  • Simon Cooter, Covéa
  • Hannah Dixon, Chubb
  • Richard Dudley, Aon
  • Sian Fisher, Chartered Insurance Institute
  • Ross Harrington, Aviva
  • Clare Hatcher, QBE
  • Paul Jack, Lockton
  • Hayley Robinson, Zurich
  • Barbara Schönhofer MBE, Insurance Supper Club
  • Julian Taylor, Weatherbys Hamilton
  • Andy Tedstone, PIB Group

With thanks to our IUAD Partners:

Simon Beale, Ian Branagan, John Cavanagh, Jo Coles, Graham Clarke, Adrian Cox, Sian Fisher, Paul Galvin, Andrew Horton, Paul and Julie Jack, Richard Pryce, Lucy Raymond, Hayley Robinson, Julian and Catherine Taylor, Chris Wallace 

With thanks to our corporate supporters:

Allied World, Aon, Arc Legal Assistance, Ascot Group, Aston Lark, Axa, Canopius, Chartered Insurance Institute, Chubb, Claims Consortium Group, Crawford & Company, Ensurance UK, Hamilton Underwriting, Hiscox, Hyperion Group, Legal & General, Lockton, Marsh, Munich Re Syndicate, Odyssey Re, PIB Insurance, QBE, QuestGates, Sedgwick International UK, Unum, THB UK, The Insurance Charities, Touchstone Underwriting, Willis Towers Watson and Zurich

We are here for you

If you or a loved one is affected by dementia, it can often be difficult to navigate day-to-day challenges.

Alzheimer’s Society is here to support everybody affected by dementia, whether it’s through fact sheets on difficulties you may encounter, or one to one support.

Dementia Connect Support Line

Our dedicated support line is open seven days a week and our specially trained Dementia Advisers are here provide support and advice to people affected by dementia.

Call 0333 150 3456 or find out more information about opening hours.

Local services finder

Our online directory links you with support services operating in your area.

Simply pop in your post code to find your closest Alzheimer’s Society groups such as Singing for the Brain, as well as services offered by local authorities and private enterprises.

Talking Point

Many people find it useful to talk about their experiences of dementia with people who have been in similar situations.

Our online community – Talking Point – connects people from all walks of life to share their stories, and support and advise each other.

Make a personal donation or become an IUAD partner

Your donation to the IUAD campaign will support groundbreaking dementia research and make a lasting difference to people affected by dementia.

Partnering with Alzheimer’s Society

Partnerships with organisations in the insurance sector help us to raise vital funding and awareness of dementia and make large-scale change to the lives of people living with this disease.

Help us spread the word

Almost half of us are affected by dementia, and we want to use the IUAD campaign to raise awareness right across the insurance industry. Not only will this help us break down the stigma that’s still associated with the condition, but people will also know they can approach for advice and support when they need it most.

We are also keen to participate in sector focused events where IUAD could be a charity partner. This could be a conference, networking event, or awards ceremony.

If you have a network that could help us reach even more of the 300,000 people working in the UK insurance industry then please contact us.

Becoming dementia-friendly

We all share responsibility for ensuring that people with dementia feel understood, valued and able to contribute to their community.

IUAD is increasing awareness is through the Dementia Friends initiative. We’re supporting insurance companies in the roll out of this incredible social action movement. Their employees can join the 2.4 million people who have already committed to take small actions to improve the lives of people affected by dementia.

Contact the IUAD team to talk about making your business dementia-friendly for your staff and customers.

We need your support

Dementia research has been drastically underfunded for far too long. That’s why IUAD supporters are coming together to create step-change in resources and talent for dementia research.

With £1 million already committed to the campaign through personal gifts, corporate partnerships, and special events, we’re already having an impact.

If we’re going to make good on the G8’s commitment to finding a disease-modifying treatment by 2025 then our research programmes will need your support.

UK Dementia Research Institute

The UK Dementia Research Institute (UK DRI) is solving the key unanswered questions of dementia science thorough innovation, collaboration, and research excellence. Connecting six centres and hundreds of researchers, it is the biggest dementia focused research initiative in the UK – bringing us closer to new ways of diagnosing, treating and preventing dementia.

Dementia Research Leaders

The Dementia Research Leaders programme provides vital funding opportunities to attract the most talented scientists, clinicians and care professionals to the field. Supporting these ambitious individuals in the early stages of their careers will strengthen the dementia research community – bolstering the discoveries we so desperately need in the field.

Centres of Excellence

Our three Centres of Excellence are addressing priority areas in dementia care that have so far received little attention – delivering immediate and lasting change for everyone affected by the condition. The centres are our biggest initiative in care research to date, having invested £5.6 million towards them.

Get in touch

Please contact us if you've any questions or you'd like to learn more about Insurance United Against Dementia.

If you're on LinkedIn, we welcome you to join our dedicated IUAD group or follow our IUAD company page.

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