Cricket should be unforgettable

Day three of the Fifth Men’s Test on the 29 July will be dedicated to Alzheimer’s Society for the first time.

Stump dementia out of the game once and for all

1 in 3 people born today in the UK will go on to develop dementia – that’s 1 in 3 who may forget the name of their favourite player or most treasured memory of The Ashes.

By donating to Alzheimer’s Society, you can to help bring an end to the devastation caused by dementia.

Cricket should be unforgettable. But for thousands of people living with dementia, sadly this isn’t the case.

We've teamed up with The ECB to raise awareness of dementia during the LV=Insurance Men's Ashes Test Match: Day 3 Supporting Alzheimer’s Society.

Funds raised during the match will go towards funding faster diagnosis, pioneering research and our support services that help people through the most frightening times.

Help us be there for cricket fans affected by dementia

Cricket and dementia stories

Cricket fans affected by dementia explain how the sport helps them to live well.

Cricket should be unforgettable

Help us make sure every fan and player affected by dementia gets the support they need.

Donate now

Raising awareness

On the announcement of the match, captain of the England Test team, Ben Stokes said:

The Ashes is one of the great sporting contests, and over the years it has produced so many amazing memories for me and millions more.
I’m pleased we can raise awareness and vital money to help end the devastation caused by dementia.


Photos: The ECB, Getty Images.