Sport United Against Dementia

A family at a sports ground

Sport United Against Dementia

Sport United Against Dementia is a pioneering Alzheimer’s Society campaign, uniting the UK’s leading sports in the fight against dementia for the very first time.

Introducing Sport United Against Dementia 

Sport has a unique ability to connect people of all ages, races and backgrounds. It creates memories that last a lifetime and engages people with dementia like nothing else.  

This is why we are launching Sport United Against Dementia (SUAD) , a pioneering partnership between Alzheimer’s Society and the nation’s most loved sports that will shine a spotlight on dementia in a way that’s never been seen before. 

To achieve this potential, we need to work as one united force. For broadcasters, managers, governing bodies, clubs, players and fans – now is the moment to stand up and be counted for people affected by dementia.

As defining sporting memories are remembered for decades to come, your support as part of SUAD will make a difference to millions of people now and in the future, leaving a remarkable legacy. 

How to get involved 

If you’d like to donate, just click the button below. If you'd like to learn more, or discuss the different ways you could get involved, please get in touch.

For enquiries about the campaign, please contact:

[email protected] 

For press enquiries about the campaign, please contact:

[email protected] FAO Harriet Southwood 

SUAD launches in the Daily Mail

Our statement on the Daily Mail’s dementia campaign:

It’s fantastic to see the Daily Mail launching such an important campaign to help get answers and the right support for the football community where dementia is concerned. Alzheimer’s Society’s Sport United Against Dementia campaign are delighted that the Daily Mail highlighted our Dementia Connect Support Line as a key component of a truly supportive sporting industry for players, ex-players, fans, and anyone impacted by dementia.

Alzheimer’s Society agree that more research is needed into possible connections between heading and dementia, but whilst we wait for more work to be done by professional bodies, Alzheimer’s Society will continue to provide vital support the 850,000 people currently living with dementia in the UK.

Alzheimer’s Society’s Sport United Against Dementia campaign will make sure that the very best support is available to all sportspeople, and by supporting this initiative, you will help fund our vital services such as Dementia Connect.

As the leading dementia charity, we hope that the industry will embrace the team spirit that has helped win cups, trophies and medals and come out in force to unite against dementia.